Moodboard App Checklist: 10 Features That Matter for Client Work

Key Takeaways

• Storyflow is our pick for the best moodboard app for client work, because it passes all ten client tests on one board, from clipping and captions to a view-only link with no account and the shot list beside the approved direction, with honest gaps on phones and comments.
• A moodboard app for client work is judged by what the client touches: the labels, the link, the comments and the record. Taste tools and collecting tools fail there, not on looks.
• Ten tests, each scored 0, 1 or 2, run on one real client job in five working days. Three are must-haves: labels beside images, a link that opens without an account, and an export the client can keep. A zero on any of the three fails the app for client work, whatever the total.
• Test with a real brief, not a demo board. Every app looks good with ten pretty pictures; the gaps show at 60 references, three directions and a client who will not create an account.
• An inspiration feed is for collecting; a moodboard app is for deciding. Use both, and do not present from the feed.
• Storyflow's real limits for this job: no native phone app, so phone collecting is weaker; clients sign in to comment; and it is paid-only during early access, with Plus at $7.99 a month billed annually.

How to Choose the Best Moodboard App: Run 10 Tests on One Client Board

You picked the app because the demo boards looked beautiful. Three weeks later the client could not open the link without signing up, the photographer could not tell which picture was about light and which about casting, and the approved direction lived in an email thread. The best moodboard app for client work is the one that survives those three moments, and you can test for each of them before you commit.

Run these ten tests on one real client job, using the brief, not a sample project. Each one names the client-work failure it prevents.

1. Clip 20 references from five sites in 15 minutes. In Storyflow, the Web Clipper browser extension saves a page, an image at full size, a video frame or selected text to the board you pick.
2. Arrange 40 images into three groups and resize a group at once. In Storyflow, walls group the images and one handle resizes every selected element.
3. Caption 10 images, then move them. In Storyflow, an image caption stays attached below its image when it moves or resizes.
4. Build a five-colour palette from a reference. In Storyflow, a colour swatch shows its name, hex code and RGB value.
5. Open the share link where you are signed out. In Storyflow, a view-only link opens with no account.
6. Get one comment from someone outside the team. In Storyflow, the visitor signs in to comment or draw.
7. Show three directions, then present one at a time. In Storyflow, presentation mode steps through the board one wall at a time, fullscreen.
8. Export the board and open the file on a phone. In Storyflow, boards export as PNG, JPEG or PDF.
9. Ask the AI for a first-pass board from the brief, and count what you keep.
10. Turn the approved direction into a shot list or task list on the same board.

Score each test 0, 1 or 2, and read the must-haves first. The rest of this guide is each test in detail: what it catches, how to run it, the pass mark and how Storyflow does.

The Storyflow 10-Feature Checklist

The checklist, defined

The Storyflow 10-Feature Checklist is our editorial recommendation, not a research finding: ten tests, each tied to one feature a client moodboard needs, scored 0 (cannot do it), 1 (does it with a workaround or outside the time) or 2 (does it inside the test's time limit), for a total out of 20. The whole checklist runs on one real client board in five working days, two tests a day.

Why ten, and why these ten

A client moodboard does ten jobs between the brief and the shoot: collect, arrange, explain, set colour, share, take feedback, compare directions, keep a record, speed up the first draft and hand over to production. Each of the ten features serves one job. Nine would leave a job uncovered; adding an eleventh (templates, integrations, offline use) tests something that matters for other work, not for whether a client approves a direction.

The three must-haves

Three features are what the client touches: labels beside images (test 3), a link that opens without an account (test 5) and an export they can keep (test 8). A zero on any of them fails the app for client work, however high the total. An unlabelled board gets approved for the wrong reason; a link that demands sign-up gets ignored; a board nobody can export leaves no record of what was approved.

How to run it in five days

Score each test the day you run it, and write one line on what failed. A score of 16 or more with no zero on a must-have is a strong result for client work; below 12, the app is better kept for collecting or personal boards.

Client Moodboard App vs Inspiration Feed: Where Each One Stops

On a client job, an inspiration feed stops once the references are found, and a moodboard app takes over from the first cut to the signed direction and the plan after it. In Storyflow, the feed's role ends at the clipper: references arrive on the board, and everything after that (cutting, labelling, comparing, approving, planning) lives on walls beside the brief.

References arranged by idea, not by the order a feed served them: the step an inspiration feed does not take.

Hand over at the first cut

Wikipedia's article on the mood board describes it as a visual presentation of images, text and samples, used by designers, photographers and marketers alike. A feed holds the first half of that, the images. The handover point for client work is the first cut: the moment you start removing references or writing why one stays, move the keepers to the board. Presenting from the feed skips the cut, and a client scrolling forty pictures without reasons picks favourites instead of approving a direction.

What a feed does better

An inspiration feed is faster at discovery, better on a phone and often free. It surfaces related references as you save, which is exactly what you want in week one and exactly what you do not want in the client meeting.

Feature 1 of 10: Web Clipping

What it prevents: references saved to a desktop folder or camera roll with no source, which turn up unlicensed in a client deck three weeks later.

The test

Save 20 references from five different kinds of site (a photographer's portfolio, a museum collection, a video, a magazine archive, a feed) into the client's board in 15 minutes. Then check three things: did each land on the right board, at full size, and can you tell where each came from? Score 2 if all 20 land correctly inside the time, 1 if it takes longer or needs re-sorting, 0 if you have to download and upload by hand.

How the board handles it

The Storyflow Web Clipper browser extension saves the page you are on with one click or Alt+Shift+S. Hover any image to save it at full size, grab a frame from a video, select text to save it as a note, or stack images as you browse and save them in one go. You pick the board, and the clipper remembers the choice. It can also import a whole board or collection from a moodboard site onto your board in one go. It needs a Storyflow account. On the board itself, you can paste or drop image files, and paid plans include unlimited uploads.

Where it falls short

Storyflow has no native phone app, and the clipper is a browser extension for a computer, so collecting on a phone is weaker than in an app built for phones. Write the source of each image into its caption as you cut, because a clipped picture's origin matters once the board leaves the building: the US Copyright Office's copyright basics explain that using a work you do not own needs permission or a licence, an exception such as fair use, or a public domain work.

Feature 2 of 10: Free Layout

What it prevents: a grid that forces every reference to the same size, so the hero image cannot lead and the directions cannot sit side by side.

The test

Drop 40 images onto a board and sort them into three directions of 12 to 14, with the brief's note above them. Then shrink one whole direction to half its size in one move, so all three fit side by side on a laptop screen at the zoom a client would use. Score 2 if it takes under five minutes, 1 if you resize images one by one, 0 if the layout is a fixed grid or list.

How the board handles it

Storyflow is an infinite canvas: any element goes anywhere at any size. Walls group images into named sections, a nested board tile holds a sub-board when a direction needs room, and one handle resizes every selected element together. Image stacks collapse a pile of references into one element you open as a gallery, which keeps rejects out of the way without deleting them.

Where it falls short

Free layout invites sprawl. A canvas with 200 loose references reads as a pile, not a board. The fix is a rule, not a feature: one wall per direction, and the rejects in a stack.

Feature 3 of 10: Labels Beside Images (Must-Have)

What it prevents: a client approving the location in a picture you chose for its light, which is the most common way a moodboard is approved for the wrong reason.

The test

Caption 10 images with one line each in the form "DECISION: what to take. Ignore: what to ignore". Then move and resize them. Score 2 if the captions stay attached and readable at the board's normal zoom, 1 if labels are separate text you must move by hand, 0 if images cannot carry text at all.

How the board handles it

In Storyflow, an image caption stays attached below its image when you move or resize it, and a note beside an image holds a longer explanation. Headings name each section of a wall. Because captions belong to the image, they survive the cut and the rearranging that a client board goes through in its last week.

Why this is a must-have

A label turns a picture into an instruction for the photographer, the stylist and the designer. "LIGHT: low sun behind, no fill. Ignore the location." is a decision; an unlabelled sunset is a mood. For the label format by component, see choosing colour, type and imagery.

Every image under a heading that says what it is for: labels the client reads before they react.

Feature 4 of 10: Palettes

What it prevents: a client approving "the orange" with no code, no role and no share, so the designer guesses and the first layout uses the accent as a background.

The test

Build a five-colour palette from one reference image, with a name, hex code and role for each colour, in five minutes. Then check the text pairs for contrast: the W3C's contrast minimum asks for at least 4.5:1 for normal text and 3:1 for large text. Score 2 for swatches with codes inside the time, 1 for colours drawn as plain shapes, 0 for no colour tools.

How the board handles it

A Storyflow colour swatch holds one colour and shows its name, hex code and RGB value. The colour picker's eye dropper samples any colour on your screen, in browsers that support it, and brand colours you save appear in every colour picker, so a core palette is one click away. Through the plugin or connector, ChatGPT or Claude can add a whole colour palette to the board. A hex code names one of 16,777,216 screen colours, per Wikipedia's article on web colours, so print codes still come from the design lead.

Where it falls short

No colour management, CMYK conversion or spot colour library. A moodboard app is the place to choose colours, not to proof them for print.

Swatches linked to the photographs they were sampled from: a palette the client can trace back to the references.

Feature 5 of 10: A Share Link Without an Account (Must-Have)

What it prevents: the client who never opens the board because the link asked them to create an account, followed by "can you just send a PDF?".

The test

Send the share link the way the client will get it: in an email to a personal address, opened on a phone that has never had the app, from the email itself. Time how long it takes from tap to seeing the board, and note every screen in between. Score 2 if the board opens with no account and reads clearly on the phone, 1 if it opens but needs an app or a sign-in for anything useful, 0 if it needs an account to view.

How the board handles it

A Storyflow view-only link opens with no account: the visitor can pan, zoom and look at everything on the board, without editing. Anyone a paid member invites to the board as a collaborator joins free, so a client who wants to work on the board does not pay for a seat. Real-time co-editing works on every paid plan.

Why this is a must-have

Clients review in the gaps of their day, often on a phone. A link is only a link if it opens. Every extra step between the email and the board is a chance for the review to slip to next week.

Feature 6 of 10: Comments

What it prevents: feedback arriving by email, in five threads, about pictures nobody can identify ("the third one in the second row").

The test

Ask a colleague outside the team to leave one comment on a specific image and one reply to yours. Count their steps from receiving the link. Score 2 if they comment on the image itself in under three minutes, 1 if they need to create or sign in to an account first, 0 if comments are not possible on the board.

How the board handles it

Storyflow comments sit on the canvas as threads, anchored where they were placed, and can be resolved when the conversation is done. To comment or draw, the visitor signs in, so a new client creates an account first. The ChatGPT plugin can add a comment card for you, but it cannot read the board's comments, so paste client feedback into a note if you want an assistant to work with it.

Where it falls short

The sign-in step is a real cost with a busy client, and in this test Storyflow usually scores 1, not 2. If your clients will not sign in, take feedback in the meeting and write it on the board as notes with names and dates.

Feature 7 of 10: Sections and Directions

What it prevents: three directions blended into one long board, so the client picks favourite pictures across all three instead of choosing one.

The test

Lay out three directions side by side with 12 to 20 images each, then present them one at a time, fullscreen, without the client seeing the next direction early. Score 2 if the app has named sections and a presenting view that steps through them, 1 if you present by scrolling, 0 if directions must live in separate files.

How the board handles it

In Storyflow, each direction gets its own wall, and presentation mode goes fullscreen and steps through the board one wall, note, image or document at a time. Showing three directions is a deliberate number: Hick's law describes decision time growing with the number of choices, and three is enough to compare without turning the meeting into a menu.

Where it falls short

There is no presenter view or speaker notes in presentation mode. Keep your talking points on paper or a second device; what to say in a concept presentation covers the script.

One direction, its images and its palette grouped together: the unit a client compares and chooses.

Feature 8 of 10: Export (Must-Have)

What it prevents: a live board that changes after approval, with no record of what the client actually signed.

The test

Export the whole board, name the file with the date, and open it on a phone. Check that captions and palettes are readable without zooming beyond what a client would do. Score 2 for an export a client can open on any device, 1 for an export that loses labels or needs special software, 0 for no export.

How the board handles it

Storyflow exports boards as PNG, JPEG or PDF, and documents export too. A PDF is the right record: Wikipedia's article on PDF describes it as an open standard (ISO 32000) that presents a document independent of software, hardware and operating system. Decks built on the board present fullscreen and export as PDF.

Where it falls short

No PPTX export and no version compare. Through the plugin, ChatGPT or Claude can report what changed on a board and who changed it, but only a dated PDF shows exactly what the client approved. Export one at every approval, and keep it with the project.

Feature 9 of 10: AI Help

What it prevents: the hour spent laying out an empty board before any judgment happens, and the opposite failure, an AI that generates a pretty board with no connection to the brief.

The test

Give the app's AI the brief and ask for a first-pass moodboard. Count the elements you keep after a ten-minute cut, and check whether the draft reflects the brief's words or just the category. Score 2 if you keep the draft's structure and a good part of its content, 1 if you keep the structure but rebuild most of what is in it, 0 if there is no AI help or you start again.

How the board handles it

Storyflow's in-app AI builds a moodboard from its "Build a moodboard for my project" workflow and builds a brand moodboard when asked; it reads the current board plus up to five documents and three other boards you attach, and sees an image's pixels only when you select it (up to 24). It searches the web when asked. AI image generation is on Pro and Max, and background removal and upscaling are unlimited on paid plans. Separately, the ChatGPT plugin and the Claude connector build walls, palettes and image layouts on the board from a chat, on your assistant's own plan.

Where it falls short

An invited free account has no in-app AI, and the plugin cannot generate images. The AI drafts; it should not choose the direction. Cut generated images as hard as found ones and label them as generated.

Generated variations of one character, linked on the board with a card ready for the next edit: cut them as hard as found images and label them as generated.

A generated product-shot wall: useful for a gap no reference fills, labelled before the client sees it.

Feature 10 of 10: The Plan Beside the Board

What it prevents: the approved direction living in one app while the shot list, the schedule and the tasks live in three others, so the shoot drifts from what was approved.

The test

Take the approved direction and, on the same board or project, turn it into a shot list or task list with owners and due dates in 20 minutes. Score 2 if the plan sits beside the moodboard in the same app, 1 if it can link to a plan elsewhere, 0 if the board is a dead end.

How the board handles it

The same Storyflow board holds tables, documents, to-dos with an assignee and a due date, kanban boards and shot cards next to the moodboard. The in-app AI has workflows for "Make a shot list for my shoot" and designed deliverables such as a shot list, call sheet or lookbook PDF. Through the plugin, ChatGPT or Claude can report what changed on a board in the last day or week and who changed it.

Where it falls short

No calendar view, Gantt chart or time tracking. Dates live in table date cells, with rows kept in date order, and to-dos have no due-date reminders.

The moodboard's next life: a shoot workflow on the same project, from brief to delivery.

Template: The Client-Job Test Plan

Copy this table onto a board or into a spreadsheet and run it on your next client job. It is filled in for Halvard Studio, a fictional two-person photography and design studio, testing Storyflow on a rebrand shoot for Saltmarsh House, a fictional coastal hotel; the results and scores are illustrative, not a measured review. Halvard paid for one month of Plus at $9.99 to run it, since there is no trial during early access, and the plan can be cancelled from settings.

How to score honestly

Score what happened in the test's time, not what the app can do in principle. A feature you could not find in 15 minutes is a 1 for a busy studio, whatever the help centre says. Write the reason next to every 1 and 0, because the reasons decide the app more than the total does: a 1 on comments matters to a studio whose clients will not sign in, and not at all to one that takes feedback in the meeting.

Worked Example: Halvard Studio Runs a Hotel Rebrand Board Through the Ten Features

The studio, the hotel and the job are fictional and illustrative. Saltmarsh House is reopening after a renovation and wants photography for its website, a printed brochure and social posts. Halvard Studio has two people: a photographer, Ida, and a designer, Mateus. The hotel manager, Ruth, approves; the owner sees the board once, on a phone.

Days 1 and 2: collect, arrange, label

Ida clips 60 references from photographers' portfolios, a museum's collection of coastal paintings and a few video frames, straight into the Saltmarsh board. Mateus cuts to 40 and groups them into three walls: Tide Line (pale morning light, empty corridors, sea glass colours), Lamp Room (tungsten evenings, warm wood, people reading) and Salt Kitchen (bright, busy, food and staff). Every keeper gets a caption with its decision and its source. The rejects go into a stack at the edge of each wall.

Day 2: palettes

Mateus samples five colours from each direction's hero image and adds them as swatches with names and hex codes. Tide Line's accent, a sea-glass green, fails contrast for body text on the pale base, so the swatch note says "accent only, never body text". The check happens before Ruth sees the palette, not after.

Day 3: the link and the comments

Ruth opens the view-only link on her phone without an account and looks at all three walls on her train home. To comment on the Lamp Room wall, she creates an account, which takes her eight minutes and one email to Ida asking where the button is. The studio notes it: next time, they will ask clients for feedback in the meeting and write it on the board themselves.

Day 4: present and record

In a 40-minute call, Ida presents the three walls one at a time in presentation mode. Ruth chooses Lamp Room for the website and brochure and asks to borrow Tide Line's morning corridor shots for social. Mateus writes the decision in a note on the board with Ruth's name and the date, and exports a dated PDF that evening.

A small studio's tracker on the same account: the hotel job sits beside the studio's other clients, each with its own board.

Day 5: the plan

The approved Lamp Room wall becomes a shot list on the same board: shot cards for each room and moment, and a table with columns for location, time of day, owner and date, rows kept in date order. The owner opens the view-only link once, on his phone, and sees the approved direction and the shot list together.

Which Features Matter Most, by Role

The ten features weigh differently for different people. Read your row, and weight the tests that matter most to you when two apps score close.

Photographers

Photographers live and die by test 3 and test 10. A shoot moodboard that cannot say "the light, not the location" produces a shoot that matches the wrong thing, and a board that cannot become the shot list means copying it into another file the night before. See the moodboard tool for photographers and a shot list from a moodboard.

Designers

Designers weigh layout, palettes and directions, and usually build the final assets in a design file afterwards. The moodboard app's job is to get the direction chosen; see moodboards for designers.

Marketing and brand teams

Marketing teams weigh the client-facing three: the link, the comments and the export, because approval runs through people who open one link a month. A moodboard for clients needs to open on a phone with no account.

Do This in ChatGPT or Claude

You can set up the test board and most of a client moodboard from a chat. ChatGPT calls the add-on a plugin and Claude calls it a connector; both reach the same board. This route runs on your assistant's own model and plan and uses no Storyflow AI credits, and it is separate from the in-app AI described under feature 9.

Install in ChatGPT

Open the Storyflow listing and select Install plugin. Sign in to Storyflow, choose which projects ChatGPT may use (all, or the ones you pick), and decide whether it may also make changes; read access is always on. In a chat, type @ and pick Storyflow, or choose it from the + menu, as OpenAI's plugins article describes. Availability depends on your ChatGPT plan, workspace and region, and in a Business or Enterprise workspace an admin manages plugins. The connection ends after 30 days and ChatGPT asks you to sign in again. The ChatGPT moodboard, ChatGPT lookbook and ChatGPT photoshoot plan pages show these jobs from the ChatGPT side.

Connect in Claude

In Claude, go to Customize, then Connectors, select Add and then Add custom connector, as Anthropic's custom connector article describes. Name it Storyflow, enter https://mcp.storyflow.so/mcp and sign in. On Team and Enterprise plans an owner adds it under Organization settings first. Every assistant's setup is on the Storyflow MCP page; the Claude moodboard and Claude photoshoot plan pages cover these jobs in Claude.

Prompts for a client moodboard and its test

Pick Storyflow first, then paste. Replace Saltmarsh House with your project.

1. "Create a board in my Saltmarsh House project with the brief in a document, and three walls named Tide Line, Lamp Room and Salt Kitchen, each with headings for light, casting, setting, styling and colour."
2. "Add a table to the board with the ten moodboard app tests, a pass mark for each, a must-have column and an empty score column."
3. "Add these reference pictures to the Lamp Room wall from the image addresses I paste below, each with a caption in the form DECISION: what to take. Ignore: what to ignore."
4. "Add a five-colour palette to each wall, with names and hex codes, and a note giving each colour's role."
5. "Count the pictures on each wall and flag any wall outside 12 to 20."
6. "Turn the Lamp Room wall into shot cards, one per moment, and a table with location, time of day, owner and date columns."
7. "What changed on my Saltmarsh House board since Monday, and who changed it?"
8. "Give me an upload link for this board so I can add my own location photos."

What lands on the board, and what does not

Walls, headings, notes, tables, documents, colour palettes and shot cards land on the board, and pictures arrive from image addresses. A photo you attach in a ChatGPT chat does not reach Storyflow, so use the upload link for your own photos. AI image generation is not available through the plugin, and it cannot read board comments. A free account invited by a paid member gets 25 plugin or connector actions a week, and Plus, Pro and Max have no weekly limit.

What to check by hand

Look at every picture yourself, check the rights on anything a client may want to use, and check hex codes against the brand guidelines. Run tests 5 and 6 with a real person outside the team; an assistant cannot tell you how a client experiences a link. The scores are yours to give.

One client board, reached from ChatGPT through the plugin or from Claude through a custom connector.

Where to Build It: Storyflow vs an Inspiration Feed, a Design File, a Slide Deck and a Whiteboard App

Storyflow comes first in this comparison because it is our product and because, on the basis of the ten tests, it passes all three must-haves and keeps the plan beside the board. The rest are ordered by how often client teams reach for them. The guide compares kinds of tool rather than brands on purpose, because you choose a kind of tool first and a brand second.

A Storyflow board

A Storyflow board is best for the whole client job: references clipped in, cut and captioned, three directions on walls, a link the client opens with no account, a dated PDF at approval, and the shot list on the same board. Its real limits are phones (no native app, so phone collecting is weaker) and the client's sign-in for comments. Choose a different kind of tool when most of your collecting happens on a phone in the field and nobody needs a client link.

An inspiration feed

An inspiration feed is the best kind of tool for discovery, often free and built for phones. It holds pictures, not reasons: no captions with decisions, no swatches, no direction view and no record. Choose an inspiration feed for week one, then clip the keepers onto the client board.

A design file

A design file holds exact colour and type and is where the final assets get made. Its limits for client moodboards are the link (clients often need the design app's viewer) and the plan, which lives elsewhere. Choose a design file when the client's design team reviews in the same app, and for the roughs after the direction is chosen.

A slide deck

A slide deck is right for presenting an approved direction to a wide audience in a fixed order, or when procurement wants a deck file. Three directions side by side become many slides the client cannot compare at once. Choose a slide deck for the roll-out presentation once the Storyflow board is signed.

A whiteboard app

A whiteboard app suits a live workshop where the client moves references with you. Without walls, captions and a presenting order, a workshop board sprawls by the time it reaches approval. Choose a whiteboard app for the sorting session, then rebuild the directions on a board made to be presented.

Mistakes and Fixes

Mistake 1: Running the tests as the builder only

You are signed in everywhere, you know where every button is, and you wrote the captions, so tests 3, 5 and 6 pass for you and fail for the client. The fix: hand tests 5 and 6 to someone outside the team, and have a colleague read your captions cold. The Nielsen Norman Group's usability testing guide describes test tasks as realistic activities the participant might perform in real life, which here means the client's afternoon, not yours.

Mistake 2: Choosing on looks

The prettiest boards come from the app with the best templates, not the one that survives a client. The fix: score the must-haves first, then the total, then taste.

Mistake 3: Checking the link once

A link that opened during the trial says nothing about the board you send next month, or the one a colleague shared. The fix: open each client board's link signed out on a phone before it goes to the client, every time, not just in week one.

Mistake 4: Labels as an afterthought

Captions added the night before the meeting are short and vague. The fix: caption every image as you cut, in one format: decision, what to take, what to ignore, source.

Mistake 5: Presenting from the feed

Forty pictures without reasons invite favourite-picking. The fix: clip the keepers onto a client board with walls per direction, and present from there.

Mistake 6: No export at approval

The board keeps changing, and three weeks later nobody can prove what was approved. The fix: a dated PDF at every approval, saved with the project.

Mistake 7: Weighting AI over the basics

An impressive AI demo hides a board that fails the link test. The fix: AI help is test 9 of 10; it breaks a tie, it does not make up for a zero on a must-have.

Mistake 8: Client photos in a public link

A board with guests' faces, staff or unreleased products travels further than you think. Under UK data protection law, personal data is any information relating to an identified or identifiable person, per the ICO's definition, and a recognisable face can be exactly that. The fix: keep client boards behind links you turn off after approval, and check releases before people's photos go on a shared board.

Mistake 9: Licence-blind references

A reference marked for noncommercial use is fine for discussion and wrong for a commercial deliverable. Creative Commons licences marked NC permit only noncommercial use, and the Copyright Office's page on fair use says courts judge fair use case by case. The fix: note the licence in the caption of anything the client may want to use, and license or reshoot it before production.

What Storyflow Does Not Do as a Moodboard App

Storyflow earns its place on the client-facing tests. These limits are real, and they matter for some studios more than others:

• No native desktop or mobile app. Storyflow runs in the browser and is best built on a laptop; the Web Clipper is a browser extension for a computer, so phone collecting is weaker.
• Clients sign in to comment or draw; the view-only link opens with no account but is read-only.
• No full offline mode: Storyflow needs an internet connection, so export a PDF before a shoot in a place with no signal.
• No colour management, CMYK conversion or print proofing, and no PPTX export.
• No approval status, version compare or proofing mark-up on images; record approvals in a note with a name and date, and keep the dated PDF.
• No calendar view, Gantt chart or due-date reminders for the plan beside the board.
• No AI image generation through the ChatGPT plugin; in-app AI image generation is on Pro and Max, and an invited free account has no in-app AI.
• Paid-only during early access: Storyflow has no free sign-up for now. Plus is $7.99 a month billed annually ($9.99 monthly), and you can cancel from settings. Anyone a paid member invites to a board joins free. Prices are on the pricing page.