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Ultra-fast moodboards with real taste

Your photoshoot plan in ChatGPT,
on one board the client can open.

For photographers with a client shoot booked: ChatGPT turns the brief into the looks, the shot cards, the call times and the kit on one Storyflow board.

Creatives working for these brands already got early access

  • Red Bull
  • Canon
  • Artlist
  • Porsche

See how easy it is to get started

Watch a real project come together, from a blank board to a finished plan, clicked through step by step.

Start from a ready-made template

Pick a board to see what you can build, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.

Film Moodboard built in Storyflow

Film Moodboard

Collect film references, color palettes, lighting, locations, and tone in one place, then invite your crew.

Browse all templates →

Can ChatGPT plan a photoshoot?

Yes, ChatGPT can plan a photoshoot: give it the client, the date, the hours and the finals the client needs, and it works out the looks, the setups, the run of the day and the kit list. Storyflow is an AI visual workspace that plans a photoshoot on one infinite canvas: the brief, the moodboard, the shot list as cards, the colour palette and the call times, side by side. With the Storyflow plugin installed from ChatGPT's plugin directory, ChatGPT builds that plan on your board itself, and because it runs on ChatGPT's own model, it spends none of your Storyflow AI credits.

ChatGPT is a good shoot planner before anything is connected. Tell it the client needs 24 finals in three shapes from one day and it splits the day into looks, works out how many minutes each setup gets, points out that the 9:16 stories need frames of their own, and writes the questions to send before you quote. What comes back is text. There are no pictures in it, no swatches, nothing the stylist can open on her phone at seven in the morning. So the plan gets copied into a document, the references get rebuilt in another app, and the client gets two links.

With the plugin, the same conversation ends on a board. Type @ in a chat, pick Storyflow, and ask for the plan on the shoot's board. ChatGPT builds a wall for each part of the plan: the client and what the pictures are for, the looks, the run of the day with call times, and the kit as a list of to-dos you tick on the day. Every setup becomes a shot card in a row joined by arrows in shooting order, each with an empty picture frame, a subject line with up to four tags, a "Shots required" checklist, a direction note and a kit note. Ask for the colours and it places a palette of named swatches, each showing its hex and RGB values.

An example to copy (the studio and the client are made up). Fernhill Studio shoots a new coffee bag for Kilnworth Coffee on Thursday 12 March. The client needs 24 finals: 12 product shots at 4:5, 8 café shots in 4:5 and 16:9, and 4 stories at 9:16. Call is 07:30 to light the paper backdrop. Look one, the bag on paper, runs 08:30 to 11:00 with four setups. The move to the café and lunch take 11:00 to 12:30. Look two, two baristas at work, runs 12:30 to 15:00 with five setups. Look three, the stories, runs 15:00 to 15:45 with three. Safety frames and wrap by 16:30. On the board that is four walls, twelve shot cards and a palette of five swatches, and nine recce photos of the café went in through the upload link.

Do one sum before you quote: shooting minutes divided by setups. In the example, look one gives each setup about 37 minutes, look two 30 and look three 15, which is enough for a handheld story frame and not for a lit product shot. If a setup gets less time than you need to light it and shoot it, cut a look or add a half day, and ask ChatGPT to rewrite the run of the day before the client sees it. ChatGPT does the arithmetic; you bring what it cannot know, such as the café's window taking hard sun after one, which is a reason to start the baristas before lunch.

Now the limits that matter on a shoot. A photo you attach in the ChatGPT chat stays in the chat: ask ChatGPT for the "Add your photos" link instead, which works for 15 minutes and takes up to 200 pictures from your phone or computer. The plugin does not make AI images, so the shot card frames start empty until your references go in. And Storyflow plans the shoot; it does not send the call sheet, the contract or the invoice.

Ultra fast from brief to board

Four steps from the client's email to a plan on a board.

ChatGPT lays out the plan in one request. Your time goes on the references and the client's answers.

01

Install Storyflow from the plugin directory

Open the Storyflow listing in ChatGPT's plugin directory and select Install plugin. Sign in to Storyflow when asked, then choose which projects ChatGPT may use.

02

Tell ChatGPT the job

Start a chat, type @ and pick Storyflow, then give ChatGPT the client, the date, the hours and the finals by shape. For example: "Plan Thursday's shoot for Kilnworth Coffee on the Kilnworth board: 24 finals, three looks, call 07:30, wrap 16:30." Walls for the brief, the looks, the run of the day and the kit appear, with a shot card for every setup.

03

Add the references and your recce photos

Ask ChatGPT for the "Add your photos" link for the shot cards, open it and pick pictures from your phone or computer. They fill the empty frames in shooting order. ChatGPT can also add pictures from direct image addresses it finds or you paste, up to 12 per request, and Storyflow keeps its own copy.

04

Check the day, then share it with the client

Ask ChatGPT whether the setups fit the hours and fix what does not, by asking or by hand. Then share the board from Storyflow with a view-only link. The client opens it in a browser without an account and sees the brief, the pictures and the run of the day in one place.

Open in ChatGPT

The brief, the day, the shots and the look, on one board.

Each part is something ChatGPT builds through the plugin and something your client reads without a second link.

A photoshoot brief board with columns for the client, the product, goals and deliverables, the target audience and inspiration, and a comment pinned beside it

The brief

The client's brief in one column each

ChatGPT turns the client's email into columns for the client, the product, the goals and deliverables, the audience and the inspiration, with the contacts at the bottom.

See photoshoot planning →
A photoshoot plan with cards for the call time, location, conditions and crew above columns for the brief, the look and feel with three colour swatches, the run of the day and the hero shots

The run of the day

Call time, location, conditions and crew up top

ChatGPT puts the call time, the location, the conditions and the crew in cards across the top. Under them, the run of the day lists each block by time, and the pre-production list is a set of to-dos you tick off during the week.

See the photoshoot plan template →
A row of shot columns joined by arrows, each with a photo, a one-line subject with tags, a Shots required checklist, a chapter note and an equipment list

The shot cards

Every setup as a card, in shooting order

ChatGPT builds the whole row in one request. Each card holds a picture frame, the subject with up to four tags, a "Shots required" checklist, a direction note and the kit, joined to the next setup by an arrow.

See the shot list with ChatGPT →
A photography moodboard of night and snow pictures with a grade note, four folders for talent, locations, lighting and references, and a column of four named colour swatches

The look

References and a palette beside the plan

Ask for the moodboard on the same board: references from your upload or from image addresses, a note on the grade, and a palette of named swatches with hex and RGB values. The stylist sees the look and the schedule together.

See the moodboard with ChatGPT →

ChatGPT builds the plan. It costs no Storyflow AI credits.

The plugin runs on ChatGPT's own model and your ChatGPT plan, so a shoot plan built through it uses no Storyflow AI credits. An invited free Storyflow account can make 25 plugin actions a week, reset every Monday (UTC). Plus, Pro and Max have no weekly limit. Storyflow is paid-only during early access, from $7.99 a month billed annually ($9.99 monthly), and anyone a paid member invites to a board joins free.

No Storyflow AI credits spent on the plan ChatGPT builds

No weekly limit on plugin actions on Plus, Pro and Max

Your assistant, stylist and client join the board free when you invite them

Brief, references, shot cards and call times on one board

You choose which projects ChatGPT may open

See pricing
A photography workflow board with columns for the shoot's boards, the locked brief, pre-production, the shoot, post and delivery, joined by arrows, with a comment on the post column

Built for people with taste

Where a shoot plan from a chat falls apart.

ChatGPT writes a good plan. The trouble starts when the client, the stylist and the assistant all need it.

A photoshoot plan board with columns for the project, inspiration with a reference film and a colour story, the shoot with the run of the day and a workflow checklist, and the final images

The client

From a three-line email to a plan they sign off

Finals counted by shape: ChatGPT writes the deliverables as a list by crop and use, so "24 images" becomes 12 at 4:5, 8 in 4:5 and 16:9, and 4 at 9:16, and nobody finds the missing stories after the shoot.

Questions before you quote: Ask for the questions to send the client and they land as to-dos on the brief: where the pictures will run and for how long, who supplies the product, who approves on the day.

The brief file beside the plan: Put the client's PDF on the board and ChatGPT reads it from there. It stays next to the plan, so anyone can check a deliverable against the page it came from.

Start from a template: Ask ChatGPT to put a ready-made shoot plan template on the board and rewrite its example cards for your client, instead of building every column from nothing.

A crew and kit table listing each item with its supplier, cost, due date and status, and a comment from the team on one row

The day

Call times that add up before anyone travels

The run of the day in blocks: Each block has a start, an end and its look. Ask ChatGPT to check that the setups fit the shooting minutes and it rewrites the times on the card where it sits.

A table for a long day: For two locations or a second day, ask for the schedule as a table with a row per setup: time, look, location and crop. ChatGPT writes the rows in time order. Tables on the board cannot be sorted, so add a late setup in its place.

The kit as a checklist: Bodies, lenses, lights, backdrops and spares go in as to-dos or as a table with due dates. ChatGPT cannot set a to-do's assignee, so give those to your assistant yourself. In a kit table it can fill an Owner column, with people already on the board.

Recce photos beside the setups: Send the location photos through the "Add your photos" link and they land in a wall of their own next to the run of the day, so the assistant sees the window and the parking before the day.

A studio project tracker with a Today list above columns for projects, up next, in progress, waiting on client and wrapping up, each holding client cards with checklists and due dates

The sign-off

The client moves look two on Tuesday

Change one card by asking: Tell ChatGPT the baristas now arrive at 13:00 and it edits that block of the day. The shot cards and the brief are not touched.

Ask what changed: Ask ChatGPT what changed on the board this week. It lists what was added, edited or moved, and by whom, so you know whether the stylist saw the new call time.

Comments stay with people: The client signs in to comment on a card. ChatGPT cannot read those comments, so read them yourself and tell ChatGPT what to change.

Walk the client through it: Presentation mode goes fullscreen and steps through one wall at a time, so on a video call you show the brief, then the looks, then the day, in that order.

Explore templates for your project

Every template opens as a real, editable board on the infinite canvas. Pick the closest fit and make it your own.

Film Moodboard

Collect film references, color palettes, lighting, locations, and tone in one place, then invite your crew.

Film Moodboard template built in Storyflow
Browse all templates →

One app instead of five

ChatGPT with a board, ChatGPT alone, or Notion.

Storyflow is our product, so it is listed first. Notion is in ChatGPT's plugin directory too, and it is the better home for a plan kept as text pages with dates on a calendar.

Storyflow with ChatGPT

Recommended

Plan drafted from the client's brief by AI

Shot cards in shooting order, a picture on each

Moodboard, palette and schedule on one open canvas

Named colour swatches with hex values

Recce photos laid out beside the setups

Client reads it from a link with no account

Calendar or timeline view of shoot dates

ChatGPT on its own

Plan drafted from the client's brief by AI

Shot cards in shooting order, a picture on each

Moodboard, palette and schedule on one open canvas

Named colour swatches with hex values

Recce photos laid out beside the setups

Client reads it from a link with no account

Calendar or timeline view of shoot dates

Notion

Plan drafted from the client's brief by AI

Shot cards in shooting order, a picture on each

Moodboard, palette and schedule on one open canvas

Named colour swatches with hex values

Recce photos laid out beside the setups

Client reads it from a link with no account

Calendar or timeline view of shoot dates

What creators are saying

Join early creators getting structured workspaces and AI that remembers their projects

“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”

Reilin Joey

Reilin Joey

Director & YouTuber

“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”

Justkay

Justkay

YouTuber & Freelance Filmmaker

“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”

George

George

@fernwehchronicles

Photoshoot plans with ChatGPT: questions

What photographers ask before the plan goes to the client.

Yes. ChatGPT turns a client, a date, the hours and the finals they need into looks, setups, a timed run of the day and a kit list. With the Storyflow plugin, it builds that plan on a Storyflow board instead of in the chat: walls for the brief, the looks, the day and the kit, a shot card for every setup in shooting order, and a palette of named colour swatches. Your own photos go in through an upload link.

Storyflow is our pick, on one basis: it puts the whole plan on one board the client opens without an account, with the brief, the shot cards, the references, the palette and the call times side by side. Storyflow is our product. Notion, also in ChatGPT's plugin directory, suits a plan kept as text pages, and it has calendar and timeline views for the shoot dates that Storyflow does not.

Open the Storyflow listing in ChatGPT's plugin directory and select Install plugin. Sign in to Storyflow, then choose which projects ChatGPT may use and whether it may make changes. In a chat, type @ and pick Storyflow, or choose it from the + menu. Availability depends on your ChatGPT plan, workspace and region. In a Business or Enterprise workspace, an admin manages plugins and can turn them on or off.

The finals counted by shape and use, where the pictures will run and for how long, the call time and the wrap, the run of the day in blocks, and every setup with its look, light, backdrop and whether it is a must-get. Then the kit with spares, the crew and their numbers, and for outdoor work a go or no-go time and a backup date. ChatGPT drafts each part; you check what only you know.

Yes, through an upload link. A photo you attach in the ChatGPT chat does not reach Storyflow, so ask ChatGPT for the "Add your photos" link instead. Open it on your phone or computer and pick the pictures: up to 200, within 15 minutes. They fill the empty shot card frames in order, or land in a wall of their own. Photos already on the board can become the frames too.

Yes, when it has the pictures' own addresses. ChatGPT can search the web itself or use links you paste, and add up to 12 pictures per request to your Storyflow board. Storyflow keeps its own copy, so a reference stays after the page it came from goes. A link to a web page is not a picture address. Check you may use a reference before it goes to a client.

Yes, if you paste it into the chat or put the file on your Storyflow board. From the board, ChatGPT reads PDF, Word, Excel, CSV and plain text files up to 25 MB each, and gets the first 40,000 characters, so a long document goes in parts. A scanned PDF holds pictures of text and cannot be read. A file you attach in the chat lets ChatGPT read it there, but it does not reach the board.

It does not make AI images, delete cards or read the comments people leave on the board. Storyflow does not send call sheets, contracts or invoices, has no calendar view, and does not recalculate a schedule when one block moves, so ask ChatGPT to rewrite the times. There is no native phone app: Storyflow runs in the browser and is best built on a laptop.

Through the plugin, ChatGPT can lay out a call sheet on the board as notes and a table: call times, the address, contacts and the run of the day. It does not send it. Storyflow's own built-in AI, inside the app, drafts a call sheet as a PDF, lists the nearest hospital and leaves unknowns visibly blank. That uses Storyflow AI credits, not the plugin.

Plugin actions use no Storyflow AI credits, because ChatGPT runs on its own model and your ChatGPT plan. Storyflow is paid-only during early access: Plus is $7.99 a month billed annually ($9.99 monthly), Pro $14 and Max $39 a month billed annually. An invited free account can make 25 plugin actions a week, reset on Mondays (UTC). Plus, Pro and Max have no weekly limit.

Yes. Share the board from Storyflow with a view-only link and the client opens it in a browser with no account: the brief, the pictures, the shot cards and the run of the day in one place. To leave a comment, they sign in. Anyone a paid member invites to the board joins free, so your assistant and stylist can edit it with you in real time.

The board is the same; only the setup differs. ChatGPT adds Storyflow from its plugin directory. Claude, Gemini and Grok connect the same Storyflow account as a custom connector with the address https://mcp.storyflow.so/mcp, and storyflow.so/mcp has the steps for each. Your second shooter can plan in Claude while you work in ChatGPT, and both of you build on the same walls and shot cards.

Only the ones you choose. When you sign in, Storyflow asks whether ChatGPT may use all your projects or only the ones you pick. Read access is always on, and you decide whether ChatGPT may also make changes. ChatGPT can start a new project only when you allowed all projects. Every connection ends after 30 days, and ChatGPT then asks you to sign in again.

Yes, card by card. Tell ChatGPT what changed and it edits the card where it sits on your Storyflow board: a new call time, a dropped look, a fourth story frame. It cannot delete cards, so clear old ones by hand. Ask for a second version of a look and it lands beside the first, so the client can compare the two and keep one.

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Plan the shoot in the chat. Hand the client a board.

The brief, the looks, the shot cards and the run of the day, on one link your client opens without an account.

See pricing

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