The Commercial Moodboard is a ready-made Storyflow board for defining the visual direction of an ad or branded video. It gathers reference frames, tone, color, lighting, and styling cues in one place so a director, agency, and client can agree on the look before the shoot.
About this template
This template turns a commercial brief into a clear visual pitch. Instead of scattering references across email threads and slide decks, you pull stills, ad spots, color palettes, and product shots onto one canvas and arrange them into the look you want the spot to have. It is the board you screen-share to win the job and the reference you hand the crew on shoot day.
It is built for directors, creative directors, agency producers, and DPs working on TV spots, social ads, product films, and branded content. Solo creators pitching a brand and small teams aligning on a campaign get the same value: one shared board everyone can read at a glance.
The board has labeled zones for the concept and brief, visual tone and references, color and lighting, wardrobe and product styling, locations, and pacing or edit feel. Each zone holds image blocks, embedded links to reference videos, and notes, so you can drop in inspiration and explain why it fits. Storyflow's AI assistant can read the active board to help you tighten the direction, name the mood, or draft notes as you work.
How to use the Commercial Moodboard Template
- 1
Open the template and write the commercial concept, brand, and brief in the top zone so every reference ties back to the goal.
- 2
Drag reference frames, product shots, and color swatches into the visual tone and color zones, and embed links to the ad spots or reels you want to match.
- 3
Add notes under each block describing the lighting, mood, or pacing you are after so the crew and client read it the same way.
- 4
Ask the Storyflow AI assistant to review the board, suggest a name for the mood, or sharpen your direction notes.
- 5
Rearrange the zones into the order you will present, then invite your team or client to comment and approve the look.
Frequently asked questions
What is a commercial moodboard?
A commercial moodboard is a visual reference board that defines the look and feel of an advertisement or branded video before production. It collects sample frames, color palettes, lighting, wardrobe, and tone so the director, agency, and client agree on the visual direction. This template gives you that board ready to fill in on Storyflow's canvas.
Who is this template for?
It is for directors, creative directors, agency producers, DPs, and solo creators working on TV spots, social ads, product films, and branded content. Anyone who needs to pitch or align a team on the look of a commercial can use it.
What goes on the board?
Labeled zones for the concept and brief, visual tone and references, color and lighting, wardrobe and product styling, locations, and pacing. You fill them with image blocks, embedded links to reference spots, and notes that explain why each reference fits.
How does the AI assistant help?
Storyflow's AI assistant can read your active board and help you think through the direction, suggest a name for the mood, or draft and tighten your reference notes. It works alongside you on the canvas rather than building the whole board for you.
Is the Commercial Moodboard template free?
Yes. You can open and customize this template for free in your browser. Storyflow is free to start and works for individuals and teams, with some advanced features available on paid plans.
