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Best Visual Marketing Planning Tool
Plan campaigns, build customer personas, and create high-converting copy using proven marketing tactics like AIDA, MEDDIC, and the Closer Framework. Organize market research and align your team in one visual workspace with battle-tested frameworks that turn average campaigns into conversion machines.
The All-in-One Marketing Planning Platform with Proven Sales Tactics
Stop juggling Miro for brainstorming, Notion for docs, Google Sheets for calendars, and guessing what copy will convert. Storyflow brings your entire marketing operation into one visual command center - plus battle-tested frameworks like AIDA, MEDDIC, and Closer that guide you to write copy that actually sells. See your campaigns, content calendars, customer research, and team projects at a glance while using the same proven tactics top marketers rely on.
Campaign Planning That Actually Works
Marketing campaigns have dozens of moving pieces: briefs, creative assets, copy variations, channel strategies, timelines, and stakeholder approvals. Most teams scatter these across five different tools and lose track of what's where. Storyflow keeps your entire campaign in one visual workspace. Strategy next to creative next to timeline next to results. See the full picture, find anything instantly, and never miss a deadline.
- Visual campaign briefs with embedded assets
- Multi-channel planning on one canvas
- Creative asset organization with version control
- Timeline visualization with dependencies
- Stakeholder approval workflows
- Real-time collaboration with your entire team
- AI-powered brief generation from a single prompt
- Export campaign decks to PDF for presentations
Start with a free campaign template
Customer Personas & Market Research Hub
Great marketing starts with understanding your audience. But persona docs get buried in Google Drive, research lives in forgotten Notion pages, and competitive analysis sits in outdated spreadsheets. Storyflow creates a living research hub where personas, market insights, and competitive intelligence stay connected to your actual campaigns. When you plan a campaign, your customer research is right there informing every decision.
- Visual customer persona boards
- Competitive analysis frameworks
- Market research organization
- Customer journey mapping
- Voice of customer collection
- Trend and insight boards
- AI that synthesizes research into actionable insights
- Connect research directly to campaign planning
AI-Powered Marketing Workspace Generation
Describe your marketing project in one sentence. Storyflow's AI generates a complete workspace with campaign sections, persona templates, content calendars, and measurement frameworks. Not empty boards—a structured starting point based on marketing best practices. The AI remembers your brand, your audience, and your previous campaigns. Every suggestion builds on your actual marketing context.
- Generate complete campaign workspaces instantly
- AI understands marketing terminology and frameworks
- Context-aware suggestions based on your brand
- Content ideation with audience insights
- Competitive positioning recommendations
- Channel strategy suggestions based on objectives
- Performance framework generation
- Messaging matrix creation from positioning
Market Research & Competitive Intelligence
Marketing decisions need data, but data scattered across tools is useless. Storyflow becomes your central intelligence hub. Collect competitor screenshots, track market trends, organize customer feedback, and connect it all to your strategic planning. When leadership asks 'what's the competition doing?' you have the answer in seconds, not hours.
- Competitive landscape visualization
- Market trend tracking boards
- Customer feedback collection
- Industry news and insight curation
- SWOT analysis frameworks
- Positioning map development
- Price and feature comparison boards
- Share insights across your entire organization
Content Marketing Command Center
Content marketing requires planning across formats, channels, and timelines. Blog posts, social content, email campaigns, video scripts, podcast outlines—all need to work together. Storyflow gives you a bird's-eye view of your entire content operation. Plan themes, organize assets, track production, and measure results in one visual workspace that your whole content team can access.
- Content calendar visualization
- Multi-format content planning
- Asset library organization
- Editorial workflow management
- Content pillar and cluster mapping
- Repurposing strategy boards
- SEO content planning
- Performance tracking dashboards
How Marketers Use Tactics to Write Copy That Converts
Storyflow's Tactics are proven marketing frameworks used by thousands of marketers to create campaigns that actually convert. These aren't generic templates - they're battle-tested sales and copywriting structures from successful campaigns.
AIDA Sales Framework
The classic Attention-Interest-Desire-Action framework that's powered billions in sales. Storyflow's AIDA tactic guides you through each stage with 13+ cards covering everything from 'Pain Point Hook' for capturing attention to 'Objection Handling' for overcoming resistance. Each card explains the psychology, provides templates, and shows you exactly how to structure your copy for maximum conversion.
MEDDIC Sales Tactics
The enterprise B2B framework used by top sales teams to close complex deals. Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion - the tactic walks you through qualifying leads and crafting messaging that addresses what actually matters to enterprise buyers. Perfect for B2B marketers creating sales enablement content.
Closer Framework
Master the psychology of closing with cards covering Clarify, Label, Overview, Solve, Explain, Reinforce. This tactic teaches you how to structure sales pages, email sequences, and landing pages that guide prospects from awareness to purchase. Each card breaks down the psychological principle and shows you how to apply it.
Customer Journey Mapping
Understand your customer's complete path from awareness to advocacy. This tactic helps you identify touchpoints, pain points, and opportunities at each stage. Create marketing that meets customers where they are instead of where you wish they were.
Define Your Buyer Persona
Go beyond basic demographics with a framework that uncovers psychographics, buying triggers, objections, and decision-making patterns. The tactic's cards guide you through building personas that actually inform campaign strategy.
Build Landing Pages That Convert
A complete framework for high-converting landing pages with cards covering headline formulas, benefit stacking, social proof placement, CTA optimization, and more. Stop guessing what elements to include - follow the proven structure.
Before & After: How Tactics Transform Your Marketing
See exactly how two powerful tactics can fix common marketing problems and dramatically improve your campaigns:
Tactic: AIDA Sales Framework - Fixing Low-Converting Landing Pages
THE PROBLEM Your SaaS landing page gets traffic but barely converts. You're listing features and hoping visitors figure out why they need your product. BEFORE USING THE TACTIC Headline: "Project Management Software for Teams" Subhead: Features include task tracking, Gantt charts, time tracking... Body: List of 12 features with screenshots CTA: "Start Free Trial" Visitors leave because there's no emotional hook. AFTER USING THE TACTIC The AIDA tactic has 13+ cards. Here's your restructured page: ATTENTION (Pain Point Hook card) "Still losing 10 hours/week to project chaos?" INTEREST (Problem Agitation card) "Your team is drowning in Slack messages, missed deadlines, and endless status meetings." DESIRE (Benefit Transformation card) "Imagine knowing exactly where every project stands in 30 seconds." ACTION (Urgency + CTA card) "Join 10,000 teams who got their time back. Free for 14 days." The tactic's cards taught you to lead with pain, agitate the problem, paint the transformation, then make the ask.
Tactic: Customer Journey Mapping - Fixing Disconnected Campaigns
THE PROBLEM Your marketing feels scattered. You're running ads, sending emails, posting on social - but nothing feels connected. Leads fall through the cracks. BEFORE USING THE TACTIC • Facebook ads → Landing page → Hope they convert • Random email blasts to entire list • Social posts about product features • No idea why people drop off Each campaign exists in isolation. AFTER USING THE TACTIC The tactic maps the complete journey with cards for each stage: AWARENESS STAGE Problem-focused content that educates (they don't know you exist) CONSIDERATION STAGE Comparison content, case studies, differentiation (they're evaluating options) DECISION STAGE ROI calculators, demos, testimonials (they need confidence to buy) RETENTION STAGE Onboarding sequences, success content (keep them using the product) ADVOCACY STAGE Referral programs, review requests (turn them into promoters) Now your ads feed into nurture sequences that match where customers are. The journey mapping tactic showed you exactly what content each stage needs.
What Marketing Teams Use Storyflow For
Join thousands of marketing professionals, agencies, and in-house teams who've made Storyflow their strategic planning home.
Campaign planning and management
Customer persona development
Market research organization
Competitive intelligence
Content calendar planning
Brand strategy development
Go-to-market planning
Marketing team collaboration
Agency-client presentations
Sales copywriting with proven frameworks
Landing page optimization
Email sequence planning
Advanced AI Prompts for Marketers
Get more from Storyflow's AI with these proven prompts. Copy, customize, and watch your marketing workspace come to life.
Campaign Brief Generator
"Create a complete campaign brief for [product/service] targeting [audience]. Include objectives, key messages, channel strategy, timeline, and success metrics. Our brand voice is [describe voice] and budget is [range]."
Persona Deep Dive
"Build a detailed customer persona for [target segment]. Include demographics, psychographics, pain points, goals, media consumption habits, and buying triggers. Base it on our product which solves [problem]."
Competitive Analysis
"Analyze [competitor name] marketing strategy. Break down their positioning, messaging, channel mix, content themes, and apparent target audience. Identify gaps we can exploit and strengths we should counter."
Content Strategy Framework
"Create a content strategy for [business type] focused on [objective]. Include content pillars, format mix, channel distribution, posting cadence, and topic clusters. Target audience is [describe audience]."
Go-to-Market Launch Plan
"Build a go-to-market plan for launching [product/feature]. Include pre-launch, launch day, and post-launch phases with specific tactics, messaging, and channel activation for each stage."
Email Campaign Sequence
"Design a [number]-email nurture sequence for [audience/goal]. Include subject lines, key messages, CTAs, and timing. Our product is [description] and typical sales cycle is [duration]."
Pro Tips: Maximize Your Marketing Workflow
Advanced techniques that top marketing teams use to get the most out of Storyflow.
Connect Research to Execution
Don't let your customer research live in isolation. Create links between persona cards and campaign briefs. When you're writing copy, your audience insights are one click away. This simple connection dramatically improves campaign relevance.
Build a Swipe File That Works
Use Storyflow as your marketing swipe file. Save competitor ads, great email examples, landing page inspiration. Tag by industry, tactic, and format. Unlike Pinterest or bookmarks, you can add notes explaining why each example works.
Template Your Recurring Campaigns
Create templates for campaigns you run repeatedly—product launches, seasonal promotions, webinar series. Duplicate and customize instead of starting from scratch. Your best practices become team standards automatically.
Use AI for First Drafts, Not Final Copy
Storyflow's AI excels at generating structured frameworks and first drafts. Ask for campaign outlines, messaging hierarchies, or content themes. Then refine with your brand knowledge and customer insights. AI + human expertise = best results.
Stakeholder Reviews Without Email Chaos
Share campaign boards with view-only links for stakeholder review. They can comment directly on specific elements without access to edit. Feedback lives in context, not scattered across email threads and Slack channels.
Visual Performance Reviews
After campaigns end, create retrospective boards. Paste screenshots of results, note what worked, and connect learnings to future planning. Build an institutional memory that makes every campaign smarter than the last.
Why Marketing Teams Switch to Storyflow
Real feedback from marketers who consolidated their tools and transformed their workflow.
From Notion + Miro + Sheets
"We had strategy in Notion, brainstorming in Miro, calendars in Sheets, and assets in Drive. Four tabs minimum for any project. Storyflow collapsed everything into one workspace. Campaign planning went from days to hours."
From Asana + Google Docs
"Asana tracks tasks but can't show the big picture. Google Docs has content but no visual structure. Storyflow lets us see campaigns spatially—how pieces connect, what's missing, where we're going. Total game-changer for planning."
From Monday.com
"Monday is great for tracking work but terrible for creative planning. Marketing needs visual thinking. Storyflow gives us the project management we need with the visual canvas marketing actually requires."
From Agency Tools
"We tried Wrike, Teamwork, and Basecamp. All built for project management, not marketing strategy. Storyflow understands that marketing is visual, collaborative, and needs AI that speaks our language."
Perfect for Every Marketing Role
Storyflow adapts to your specific marketing function and workflow needs.
Marketing Managers
Orchestrate campaigns across channels and teams. Visual dashboards that show what's in progress, what's launching, and what needs attention. Keep everyone aligned without endless status meetings.
Content Marketers
Plan editorial calendars, manage content production, and track performance. Visual content mapping that connects blog posts, social, email, and video into cohesive campaigns.
Brand Marketers
Develop brand strategy, manage positioning, and ensure consistency. Visual brand guidelines that live alongside campaign planning. Keep every touchpoint on-brand.
Growth Marketers
Experiment tracking, funnel visualization, and hypothesis boards. Move fast with visual experiment documentation that the whole team can understand and build upon.
Product Marketers
Launch planning, competitive intelligence, and sales enablement. Connect market insights to messaging to campaigns to results in one continuous workspace.
Marketing Agencies
Manage multiple clients without multiple tool instances. Client-specific workspaces with easy sharing and presentation. Impress clients with visual strategy that stands out from slide decks.
CMOs & Marketing Leaders
Bird's-eye view of your entire marketing operation. Strategic planning that cascades to execution. AI-powered insights that help you make better decisions faster.
Demand Gen Specialists
Campaign planning, lead nurture mapping, and funnel optimization. Visual demand generation that connects content to conversion to revenue.
Enterprise-Ready Security
Your marketing strategies and customer data stay protected. Built for professional marketing teams with security that meets enterprise requirements.
- Real-time backups
- End-to-end encryption at rest and in transit
- Strict access controls
- No staff access to your content
- GDPR and CCPA compliant
- SOC 2 Type II certification in progress
I want to create a:
Plan and execute multi-channel marketing campaigns from brief to results.