A moodboard app for boards
a client or crew acts on.

No. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. A client opening a view-only link never needs an account. If you need a free app today, Pinterest, Canva and Milanote all have free plans.

No. Storyflow runs in the browser with nothing to install, so a board opens on whatever computer you are using and lives at a link rather than in a file. There are no native apps for phone or tablet. Anyone you send a view-only link to opens the board in their browser with no account. If you want to build boards natively on an iPad, Milanote and Morpholio Board have apps for it.

Collect far more than you need, then cut most of it, because the cutting is where the thinking happens. Group the references by what each group decides rather than how it feels: this cluster is the palette, this one the texture, this one the composition. Write one line under each group stating the claim, since images alone are open to interpretation. Then keep the nine to twelve images that each settle a question.

Yes. Grab a frame from a video you uploaded (MP4, MOV or WEBM) or from a YouTube or Vimeo embed straight onto the canvas; for embeds, the browser first asks permission to capture the screen. For film, motion, light and colour work, the reference you mean usually exists in moving footage rather than a photo library. Video files and animated GIFs can sit on the board too, so a reference that only makes sense in motion stays in motion.

Yes, as a first draft. Describe the project and Storyflow's AI builds a moodboard on the canvas, and when you ask, it organises the references on a filled board into named groups. On Pro and Max it can also generate images for a look nobody has photographed. What it cannot do is have taste: choosing which references are right depends on knowing the project, so the AI proposes and you keep, move or delete.

Storyflow's AI builds a first board, sorts it into named groups when you ask and drafts the next step from it, such as a shot list, and frames can be grabbed from video. Milanote is a well-made board for arranging references and notes by hand, with native apps and a free plan but no AI that builds the board. Choose Storyflow when the board has to become a plan, and Milanote to build every board by hand.

Both, for different stages. Pinterest is the best place to find images, and its library is the reason to use it. It is weaker at the next step, because a Pinterest board is a grid of saves rather than a layout you arrange, caption and cut. Collect on Pinterest, then bring the images that matter into Storyflow, where they are grouped by decision and shared as one board a client can act on.

Yes. Send a view-only link and the client opens the whole board in any browser with no account or install. To leave a comment they sign in, and the comment sits on the board beside the reference it is about. Invite anyone who needs to edit, and people a paid member invites join free. You can also export the whole board as an image or PDF for a deck or a print-out.

No. There is no object cap, so a board holds as many images, clips and notes as you put on it, and boards are unlimited on every paid plan. That matters at the collecting stage, where the useful instinct is to gather widely, and for a running inspiration board that should keep growing instead of forcing you to delete older references.

Yes, and it is the main difference from an app that only holds pictures. The moodboard sits on the same canvas as the brief, the shot list, the wardrobe plan or the style guide, and the AI can draft a shot list from the references you select. Keeping them together keeps a reference tied to the decision it is meant to shape, instead of living in a tool opened once at the start.