MOODBOARD APP
Gather the references,
then decide something.
Drag images straight onto an infinite canvas, pull frames out of any YouTube or Vimeo video, group what you collect by the decision it makes, and send the board as a link. Storyflow is paid-only during early access, with plans from $9.99 a month, and a Free plan launches before the end of 2026.
Plans from $9.99/mo
Free plan coming late 2026
Works in your browser
Used by creative professionals at:
Artlist
Pixar
Nike
Red Bull
The North Face
Porsche
Start from a ready-made template
Pick a board to see what you can build, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.
Film Moodboard
Collect film references, color palettes, lighting, locations, and tone in one place, then invite your crew.
What is a moodboard app?
A moodboard app is a place to collect visual references and arrange them until they say something specific. The collecting part is easy and every tool does it. The arranging part is where a moodboard either becomes useful or stays a pile of things you liked, and it is the part most apps are indifferent to, because dragging images into a grid is a solved problem and helping someone reach a decision is not.
The useful distinction is between a moodboard that establishes a feeling and one that has to be acted on. A board made to agree on tone with a director or a client can be loose and evocative. A board that someone will build, shoot, or style from has to be specific enough to act on, which usually means fewer images, grouped, with a line of text under each group saying what the group is claiming. The most common failure in moodboarding is stopping at the first kind when the project needed the second.
Storyflow is an AI-native infinite canvas, and moodboards are one of the things it is used for most. Drag in images from your machine or the web, pull a frame out of any YouTube or Vimeo video onto the board, drop in PDFs and links, and arrange it all freely rather than in a grid. There is no object cap, so the collecting stage has no ceiling, and the board sits next to the rest of the project rather than in a separate app that only holds pictures.
Moodboards get used for a wider range of jobs than the word suggests: setting the visual direction for a brand, agreeing a look for a film or a photoshoot, planning an interior or a wedding, developing a character, collecting product or packaging references, and simply keeping a running inspiration board that has no deadline attached. Those want different things from an app. A brand board needs palette and type extracted and stated. A film board needs frames from moving footage. A client-facing board needs to be shareable to someone with no account. An inspiration board mostly needs to be infinite and never make you delete anything.
HOW IT WORKS
From a pile of references to a board that says something.
Collect widely, group by decision, then cut most of it.
01
Open a canvas
Sign up in seconds, from $9.99 a month. No download and no app to install. Your infinite moodboard canvas opens straight in the browser.
02
Pull everything in
Drag images off your machine, drop in links and PDFs, and grab frames straight from a YouTube or Vimeo video. There is no object cap, so collect more than you need.
03
Group by decision
Cluster the references by what each group is claiming: this palette, this texture, this kind of composition. Write the claim underneath so nobody has to infer it.
04
Cut it down and share
Remove most of what you gathered, keeping only images that settle a question. Then send a view-only link or export the board as an image or PDF.
Collecting is easy. This helps with the rest.
An infinite canvas, frames from video, and grouping that turns a pile into a direction.
Grab a frame from any YouTube or Vimeo video
Reference moving images, not just stills
Pull a frame straight out of a video onto the canvas. For film, motion, and anything with a lighting or colour reference, the frame you actually mean is usually in a video rather than in a photo library.
See the film lookbook →
Free placement on an infinite canvas
Arrange it, do not just stack it
A grid decides your layout for you, which quietly prevents grouping. Free placement lets you cluster references by what they are claiming and leave space between the clusters that means something.
See the free infinite canvas →
Palettes, notes, and text alongside the images
Say what the group is claiming
Pull the colours out, write a line under each cluster, and the board stops being open to interpretation. This is the whole difference between a mood board and a direction.
See the free colour palette maker →
Share as a link, no account needed to view
Send it to a client who has nothing installed
A view-only link opens in any browser with no signup. Moodboards exist to be shown to someone, and needing an account is the most common reason one never gets looked at properly.
See the client presentation tool →Unlimited boards. No object cap.
Open a canvas and start dragging references in. Storyflow is paid-only during early access, with plans from $9.99 a month, and a Free plan launches before the end of 2026.
Unlimited moodboards on an infinite canvas
Grab frames from YouTube and Vimeo
Basic AI usage to generate boards from prompts
Share view-only links with clients and collaborators
BUILT FOR VISUAL DIRECTION
More than a wall of things you liked.
The test of a moodboard is whether someone can act on it without asking you what you meant.
Collect, group, state the claim, then cut
Work through the whole process, not just the fun part
Collect without a ceiling: Gather far more than you will use. There is no object cap, so the constraint at this stage is your time rather than the tool, and a wide first pass is what surfaces the unexpected reference.
Group by decision, not by vibe: Cluster references by what each group is claiming: this is the palette, this is the texture, this is the kind of composition. Groups organised by feeling read differently to every viewer.
Write the claim underneath: One line under each cluster removes the ambiguity that images alone always carry. This is the step that turns a board someone admires into a board someone can build from.
Then cut most of it: A finished board is a small board. Twelve images that each settle a question beat sixty that collectively suggest an atmosphere, and the cutting is where the thinking actually happens.
AI that can see the board you have already built
Structure with AI, choose the images yourself
Lay out the board from a prompt: Describe the project and the AI builds a structured board with sections to fill, which is more useful than a blank canvas when you do not yet know what the categories are.
Generate references on Pro and Max: AI image generation is available on the Pro and Max plans if you need to visualise something you cannot find a reference for. On other plans the board is built from images you bring.
It has no taste: Choosing which references are right is the actual work of moodboarding and depends on knowing the project. The AI organises the board; the selection stays with you.
Images, video, GIFs, PDFs, links, and notes
Anything you can drag, on one canvas
Drag and drop anything: Images, video files, animated GIFs, PDFs, and links all go straight onto the canvas. A moodboard that can hold a video clip is meaningfully different from one that only holds stills.
Works in any browser: Nothing to install, so a board opens on whatever machine you are on. A desktop app for Mac and Windows also exists if you prefer it.
Keep the source links attached: Drop the link beside the image so you can trace a reference back to where it came from, which matters when you need to license it or find more from the same source.
The moodboard beside the rest of the project
Not a separate app that only holds pictures
Next to the work it informs: The moodboard can sit beside the shot list, the brief, the wardrobe plan, or the style guide on the same canvas, so the reference is one scroll from the decision it is meant to shape.
Share and collaborate: Send a view-only link to a client, or invite collaborators onto the board. Live multi-editor presence with cursors is on the Max plan.
Export for a deck or a print-out: Export as a high-quality image or PDF for a presentation or to pin on a wall. Boards export as image or PDF only.
Explore templates for your project
Every template opens as a real, editable board on the infinite canvas. Pick the closest fit and make it your own.
Film Moodboard
Collect film references, color palettes, lighting, locations, and tone in one place, then invite your crew.
HOW WE COMPARE
Storyflow vs Pinterest, Milanote, and Canva.
Pinterest's library is unmatched and nothing here changes that. Here is the honest split.
Storyflow
Recommended
Infinite canvas with free placement
Grab frames from YouTube and Vimeo
Moodboard beside the rest of the project
Huge searchable library to discover images
Polished layout templates and print export
Share as a link with no account to view
Infinite canvas with free placement
Grab frames from YouTube and Vimeo
Moodboard beside the rest of the project
Huge searchable library to discover images
Polished layout templates and print export
Share as a link with no account to view
Milanote
Infinite canvas with free placement
Grab frames from YouTube and Vimeo
Moodboard beside the rest of the project
Huge searchable library to discover images
Polished layout templates and print export
Share as a link with no account to view
Canva
Infinite canvas with free placement
Grab frames from YouTube and Vimeo
Moodboard beside the rest of the project
Huge searchable library to discover images
Polished layout templates and print export
Share as a link with no account to view
What creators are saying
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”
Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”
Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”
George
@fernwehchronicles
Moodboard app questions, answered.
Which app to use, how to make a board people can act on, and where Pinterest wins.
It depends which part of moodboarding you find hard, and being honest about that saves a lot of time. If your problem is finding images, Pinterest has a library nothing else comes close to, and most people should start there regardless of where the board ends up. If you want a polished, print-ready layout with templates, Canva is built for that. If your problem is arranging references until they say something specific, keeping video frames alongside stills, and having the board sit next to the work it informs, an infinite canvas suits you better, which is where Storyflow and Milanote sit. A very common and completely reasonable workflow is discovering on Pinterest and deciding somewhere else.
Collect widely, then decide something.
Open a canvas and start dragging references in. Plans from $9.99/month, no download, and a Free plan is coming before the end of 2026.