A product photography shoot plan
with every SKU and angle counted.

One row per SKU and variant, with the angles it needs, its setup group, the shoot day and a status. Above the list sits the brand's spec, so the crew shoots every row to the same rules. Mark the hero products that also get lifestyle images, and list the props and surfaces for those separately.

For a simple product, plan four to six angles, plus one or two lifestyle images for the hero products. Apparel, beauty and higher-priced products often need more. Agree the angle set per product type in the plan, so every SKU of that type is shot the same way.

Amazon's main image needs a pure white background (RGB 255, 255, 255), the product filling 85% or more of the frame, no props or items not included, and no text, logos, borders or watermarks, at 1,000 pixels or more on the longest side so zoom works. Secondary images can show lifestyle and detail. Put the rule in the plan's spec so the main image is shot for it, not fixed in retouching.

A common shape is 15 to 30 simple SKUs a day on white at four to six angles, and six to twelve lifestyle setups. It depends on the setup more than the camera. Reflective, transparent or very small products, apparel on a model and heavy styling bring it down. Plan the days by setup group, not by an average.

A packshot shows the product alone on a plain background, lit the same way for every SKU, for store and marketplace listings. Lifestyle shows it in use or in a setting, with props, styling and sometimes a model, for the brand's own channels and ads. They need different setups, different days and different prices, so plan and quote them separately.

The SKU list with every variant, the channels the images go to, the spec for background, crops and files, five or six images they like, which products are heroes, when samples arrive and where they go back, the retouching level, the delivery date and where the images may be used. A founder who has never briefed a shoot will need these asked, not assumed.

Per image suits small orders and mixed products. Per SKU suits catalogues with a fixed angle set, because the brand can multiply it out. A day rate suits lifestyle and styled work, where the output per day varies. Whichever you use, say what one unit includes: angles, retouching level, crops and usage.

A first draft, yes; the samples on the table are the final check. Attach the brand's product spreadsheet to Storyflow and its AI lays the SKUs out as a table, and drafts the angles and the spec from the brand's notes. Whatever nobody has decided, you raise with the brand. You set the setup groups, the days and the price.

No. Tethered capture and selects belong in Capture One or Lightroom, retouching in Photoshop, file storage and sharing in a DAM or Dropbox, and publishing in Shopify or the marketplace's seller tools. What Storyflow holds is the agreement those files are checked against: the SKU list, angles and spec. Link it from your booking email.

Say where the brand may use the images: its own store, marketplaces, organic social, paid ads, email, packaging or print, and for how long. Store and marketplace use is often included in the base price, while paid ads, packaging and retailer use by third parties are commonly priced as their own line. Write it into the plan and the contract.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. The brand pays nothing to open the shoot plan.