Plan your product launch
where the whole team can see it.

At minimum: who the launch is for, what you are saying to them, the channels you are saying it on, the assets each channel needs, who owns each one, and what happens on the day. Most launch plans fail on the fourth item, because the channel list is agreed early and the asset list is discovered late. Laying both out side by side is the point of a visual plan.

A launch layout that works for a small team: columns for the phases left to right, such as six to three weeks out, the final two weeks, launch week and the fortnight after, and a row per channel with its assets as cards in each cell. Put the positioning and audience above the grid, the launch-day checklist beside launch week, and a kanban for work in progress. Storyflow's AI can draft this layout from a description of the launch.

Give the launch one owner who holds the date and makes the go or no-go call, then give each channel an owner and each asset a single maker, even when one person holds several. Name who reviews copy and who presses publish on the day. Owners go on the board next to the work, so a gap in ownership is visible weeks out. In Storyflow a ticket carries its assignee and due date beside the asset it covers.

Hold a short weekly review against the launch board instead of a status meeting: move cards across the kanban, tick the checklist, and mark any phase whose date slipped along with everything after it. Ask what has no owner and which channel has no finished asset, then fix those first. Storyflow's AI can answer both from the board and edit the affected part, with one-click Undo if you disagree.

Not entirely. Storyflow has tickets with assignees and due dates, Kanban boards, and tables with status, person and date cells, but no approval workflow, time tracking or workload views. It covers planning and alignment, and teams commonly keep engineering in Linear or Jira while the launch plan itself lives in Storyflow.

Yes. Share a view-only link and anyone can read the board without an account, which is the usual way founders show a launch plan to an advisor, an investor or a contractor. Collaborators invited to edit by a paid member join free.

It depends on how you share. Anyone a paid member invites to a board joins free, so teammates can work on the launch board without their own plans. Plans start at $7.99 per month billed annually or $9.99 monthly, and a shared team workspace with roles is on Max, priced per seat. Storyflow is paid-only during early access, with a free plan launching before the end of 2026.

Yes. Every launch gets its own board and there is no project limit on paid plans, which matters for teams shipping several smaller releases rather than one annual launch.

The positioning stays on the canvas as readable material, and Storyflow's AI reads the whole active board plus up to five documents and three boards when you ask it something. So a question in week three is answered from the document itself rather than from a summary the AI wrote on day one.

Yes. The same board shape works for a brand launch, a campaign, a book launch or a feature release. What it is built around is a date with a set of dependent work in front of it, which is the common shape.

Storyflow runs in the browser and boards are readable on a phone, which is usually enough to check a plan or read a comment. Building and rearranging a launch board is a desktop job.