An influencer marketing plan
where the rights are written down before the shoot.

Storyflow handles this on a single board: one board holds the one-screen creator brief, a deliverables table with the fee against each item, the usage rights in four lines, and the dates from product shipped to post live. Creators open it from a link with no account. Finding creators, signing contracts and counting sales per creator still happen in an influencer platform and your own link tool.

Fifteen lines on one screen: campaign name, who it is for, the one idea, the sentence that must be said, claims nobody may make, deliverables with counts, the first three seconds, the link and call to action, tags and disclosure wording, product arrival date, first cut date, live date, the rights, the fee and terms, and who approves. Longer than that and it gets skimmed.

Four lines, each with a length of time on it. Where the creator may post it and for how long. Where you may use it and for how long. Whether you may run it as a paid ad, from whose handle, in which countries, for how many days. Whether they may take a competitor, and for how long they may not. Every one of those four moves the fee.

Ask for named items, not an amount of content. A common package is one video of thirty to forty five seconds, three stories with a link, one feed photo, the raw files, and one round of changes. Naming them lets the creator price the work honestly and stops the campaign turning into an argument about what content meant.

Count backwards from the live date and leave four weeks. Roughly: brief sent four weeks out, contract and product shipped three weeks out, product arrives two weeks out, first cut one week out, changes back three days out, live. The part that slips is almost always the parcel, so give shipped and arrived their own rows.

No. Give them the one idea, the line that must be said and the claims to avoid, then let them write it in their own voice. That voice is what you are paying for. A script written by the brand reads as an advert to the exact audience you hired the creator to reach.

Storyflow plans and briefs the campaign: the board holds the brief, the deliverables, the rights and the dates. It does not find creators or pay them. Searching for creators, checking their audience and paying invoices happen in an influencer platform, contracts with signatures in a tool such as PandaDoc, HoneyBook, Bonsai or DocuSign, and paid promotion in the ad platform itself.

Both of you in practice, so put the exact wording in the brief rather than leaving it to the creator. The rules are set by the advertising regulator in each market and they change, so check the current wording for every country the post runs in before the brief goes out, and write it on Storyflow's board as a line of its own.

Yes, as a first draft. Attach the product page, the last campaign brief and a board you liked, and ask Storyflow's AI for a creator brief. You can attach up to 5 documents, 3 Tactics and 3 boards at once. It proposes the idea, the line and the deliverables; you decide what is true and what the fee actually covers.

Yes. Storyflow's view-only link opens in any browser with no sign-up, which matters when you are sending briefs to twelve people who will never use your tools again. To leave a comment on a line they do sign in, and anyone a paid member invites to a board joins free.

Storyflow's table gives every creator a row with the deliverables, the fee and the live date on it, and you drag those rows into the order you want. It cannot sort a table. Most teams order them by live date by hand once, then keep the late ones at the top where they are hard to ignore.

Not in Storyflow. Clicks, codes and sales per creator come from your link tool, your shop or the ad platform. Paste the numbers into a table on the board next to each creator's brief when the campaign is done, so next quarter's shortlist is picked from results rather than from feel.