A UGC brief a creator
can shoot from on the first take.

Product and offer, audience and problem, hooks and angles to test, must-say and must-not-say, format and length, deliverables per creator, raw footage specs, revisions, usage rights, duration and exclusivity, whitelisting, deadline, and payment. The first four shape the video; the last eight decide whether you can use it.

Three per video is a common number: one problem hook, one result hook and one curiosity or point-of-view hook, each filmed as a separate opening on the same body. Label them in the brief (A, B, C) and ask for the files named the same way, so the ad account can tell which one kept its spend.

Usually not. Give the hook lines, three or four talking points, the cleared claims and the call to action, and let the creator say it in their words; a read script sounds read. Write a full script only for a demo with exact steps, such as an app walkthrough. In Storyflow the AI's video script workflow drafts one per angle for you to trim into talking points.

Where the video may run (organic social, website, paid ads, email), in which countries, and for how long. Organic usage is often included in the base fee; paid usage is commonly priced by term, such as 30, 90 or 365 days. Name what happens at the end: renew at a stated rate, or stop running it.

Whitelisting means running your ads from the creator's own account, through Meta partnership ads or TikTok Spark Ads, so the ad runs under their name, labelled as a paid partnership with your brand. It is priced separately from usage because it lends you their audience's trust. Put it in the brief with its duration, so the creator can say yes before filming rather than after the video wins.

Ask for the full takes as separate files: vertical 9:16, 1080p or 4K, natural light, clean audio, no filters, no music, no captions on screen. Add five to eight B-roll clips of three to five seconds of the product in hand and in use. Raw footage lets your editor build new ads from one shoot; price it as its own line.

State it in the brief. Payment on approved delivery is common for one or two videos; larger batches often pay half when the creator accepts and half on delivery. Say whether the creator keeps the product, what extra hooks, raw footage and longer usage cost, and how long after approval the payment arrives.

Write one brief and send one link, so every creator answers the same hooks and the videos can be compared. Put a table under it with one row per creator: shipping date, draft date, deliverables, usage term and fee. Answer each question where it was asked on the brief, so the other nine read the answer too.

Yes, as a first draft for you to cut. Paste your product notes and review lines into Storyflow and the AI lays out the audience, angles, hooks, talking points and the deliverables table on the board. The cleared claims, fees and usage terms stay yours to write, and Undo takes back any AI change.

No. Storyflow builds and shows the brief and tracks what each creator owes you. Creator sourcing, contracts and payouts belong in a marketplace such as Insense or Billo, or with creators you hire directly and pay by invoice. Partnership ads and Spark Ads run in Meta and TikTok's ad tools. Most brands write the brief here and paste its link into the job they post on the marketplace.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. Creators pay nothing to read the brief.