A media plan template
that shows the weeks and the money together.

Storyflow does this one end to end: every channel as a row with its dates, budget, share of the total and the number it is judged on, a week grid beside it showing the flighting, and the creative attached to the dates it is due. The client reads it from a link. The buying itself still happens in Meta Ads Manager, Google Ads or your DSP.

Paid is anything you rent: social ads, search, out of home, print, creator fees. Owned is what you already control and pay nothing extra for: the email list, the site, your own accounts, the shop. Earned is what other people give you: press, partner newsletters, reposts. Write all three down even when only the paid part has an invoice against it.

Start from what each channel is being asked to do, not from last year's percentages. Put the goal on each row first, then the money. Show the shares as percentages next to the amounts so the split is arguable, and give the client two columns at two budget levels so the trade is visible rather than described.

Flighting is the shape of the spend over time: a quiet tease, a loud burst, then a slow sustain. Show it as a grid with the weeks across the top and the channels down the side, shading the cells where each one is running. A plan with only start and end dates hides every clash between channels.

Storyflow plans and presents the media: the channel table, the budget split and the flighting. It does not connect to Meta Ads Manager, Google Ads, a DSP or an analytics account, so no spend or delivery figure appears by itself. The buying happens in the ad platforms, and you paste the results back onto the board while the campaign runs.

Yes. Attach the brief and ask for a channel table. Storyflow's AI reads attached files and lays out the rows with dates, budget and audience so you are editing a draft instead of starting empty. It proposes; you decide which channels are real, what they cost and when they run.

Storyflow lets you drag any channel row into any position on the board. It does not sort a table for you, so the order is the one you set by hand. Most teams group by bucket rather than by date, keep paid at the top, and let the week grid beside the table carry the timing, which is an order a date sort would take away.

On Storyflow's board, next to the channel that needs them. Sizes, lengths, versions, the owner and a due date that comes before the go-live date. Keeping them beside the buy is what stops a plan being approved that nobody has time to make the work for.

No. Storyflow's view-only link opens in any browser with no account. Signing in is only needed to leave a comment. Anyone a paid member invites to a board joins free, so a client who wants to mark up the plan does not need their own subscription.

Yes. Export the whole Storyflow board as a PDF and send that. On a call, presentation mode steps through the board fullscreen with nothing exported first, which is usually easier than rebuilding the plan as slides.

Cover the campaign plus the two weeks before it, because that is when the assets are due and where plans usually break. For always-on work, plan a quarter at a time and review it monthly. Either way, the asset due dates sit on the plan, not in a separate schedule.

Write it far enough ahead that the assets can be made. Work back from the first go-live date: creative needs its own due date before that, and approvals need days before creative. A plan written four weeks out is a plan; one written the week before is a booking schedule with no room to change anything.