A campaign wrap report
with the work next to the numbers.

Storyflow handles this on a single board: the goal you agreed at the brief, everything that ran with its dates, planned spend against actual in a table that totals itself, and the creative at full size next to its own number. Send it as a link or export the board as a PDF. The figures themselves still come out of Meta Ads Manager, Google Ads or your analytics tool.

Send it within ten working days of the last day live. Long enough for the platform figures to settle, short enough that people still have opinions about the campaign. After about three weeks the client has already answered their own boss without you, and the report gets filed unread.

A wrap report needs six sections. The goal and whether you met it. Everything that actually ran, with dates. Planned spend against actual by channel. The creative, strongest and weakest, with their numbers. Who it reached against who you aimed at. Three specific changes for the next one. Anything else is usually an appendix.

Storyflow holds the report and the creative inside it. It does not connect to Meta Ads Manager, Google Ads, a DSP or an analytics account, so you export from each platform and paste the figures into the table, noting the source and the date you pulled them. The upside is that the board does not quietly change after the client has read it.

Report it against the measure you agreed at the brief, not a kinder one you found afterwards. Put the channel that underperformed on Storyflow's board with a reason next to it. Clients already know which part went badly, and what they are actually judging is whether the agency says it before they have to ask.

Yes. Attach the exported figures and the campaign brief and ask for the spend table and a first pass at the findings. Storyflow's AI reads attached files and can build charts from the numbers you paste in. It proposes; you decide what the figures mean, because that judgement is the part the client is paying for.

Put the creative in the report itself, at full size, next to its number. A results table on its own asks the client to remember which asset row four was. Putting the film beside what the film did is the only part of a wrap report that reliably changes what the next brief asks for.

Yes. Storyflow's view-only link opens in any browser with no account. To leave a comment they sign in, and anyone a paid member invites to a board joins free. For a client who will forward it to three colleagues, export the whole board as a PDF and send both.

A dashboard shows the current state and keeps moving. A wrap report is a fixed account of a finished campaign with the work in it and a judgement attached. Storyflow does the second. Keep the dashboard for the weeks the campaign is running.

Write them as instructions specific enough to become rows on the next campaign board: start search two weeks later, cut the fifteen second edit first, stop producing the square version nobody ran. A finding that cannot be turned into an instruction will not change anything.

Yes, by opening both boards. Each campaign keeps its own, so a year of work is four boards you can put side by side rather than four attachments in four email threads. The pattern across them is usually the argument for the next budget.

No. Storyflow runs in the browser and there are no native mobile or desktop apps. Present the board fullscreen from the meeting room machine, or export the PDF beforehand if the network in the room cannot be trusted.