INSTAGRAM CONTENT PLANNER
Lay out content pillars, a grid mock of upcoming posts, reels ideas, and captions beside their visuals on one infinite canvas, so the feed hangs together before anything goes live. Storyflow is paid-only during early access, with plans from $9.99 a month, and a Free plan launches before the end of 2026.
Plans from $9.99/mo
Free plan coming late 2026
Works in your browser

Used by creative professionals at:
Artlist
Pixar
Nike
Red Bull
The North Face
Porsche
Pick a board to see what you can build, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.

Plan what you post and when across every channel on one calendar.
An Instagram content planner is a tool for deciding what you will post, why it belongs on the account, and how it will look next to everything else, before any of it is scheduled. It holds the content pillars the account is built on, the feed posts and carousels in the pipeline, the reels ideas that need scripting, the stories that support launches, and the captions that have to match the images they sit under. The scheduling app comes later. The planner is where the month gets decided.
Instagram planning is a visual-coherence problem before it is a scheduling problem. A profile is judged as a grid in about two seconds, a reel only works if it ladders up to a pillar the audience already associates with you, and a caption written in a spreadsheet cell, away from the image it accompanies, reads exactly like a caption written in a spreadsheet cell. The questions that decide whether a month works are visual and structural: do these nine posts look like one account, does each pillar actually show up this month, does the launch week read as a sequence. A calendar of text rows cannot answer any of them.
Storyflow is an AI-native infinite canvas built for exactly that. Describe your niche and your pillars in a prompt and the AI lays out a structured content board: pillar sections, a posting cadence, and cards for the posts and reels to fill. Then you work spatially. Mock the grid as a three-wide arrangement of upcoming visuals, drag posts around until the feed reads well, draft each caption directly beside its image, and pin a moodboard and reference frames from other videos next to the reels they inspired.
Planning a month of Instagram content means working across five connected layers: the pillars (the three to five themes the account stands for, and the mix between them), the grid (how the next nine to twelve feed posts sit together visually), the reels pipeline (hooks, scripts, and reference clips for each idea), the stories layer (the daily, disposable material that supports launches and drives DMs), and the captions (the words under each visual, written with that visual in view). Storyflow keeps all five visible at once, which is what makes an incoherent month obvious while it is still cheap to fix.
HOW IT WORKS
No calendar grid to configure, no database to set up. Describe the account and start arranging the month.
01
Sign up in seconds, from $9.99 a month. No download. Your infinite planning canvas opens in the browser.
02
Type your niche, your pillars, and how often you post, and the AI lays out a structured content board with pillar sections and cards to fill. You start from a plan with a shape, not a blank calendar.
03
Mock the grid with your upcoming visuals and drag posts around until the feed reads as one account. Move reels between pillars, sequence the launch week, and draft each caption beside its image.
04
Share a view-only link with a client for sign-off, export the plan as an image or PDF, and then load the approved posts into Later, Planoly, or Meta Business Suite to publish.
Pillars, grid, reels, and captions on one infinite canvas.

AI builds a content board from your niche and pillars
Describe the account and the AI lays out pillar sections, a cadence, and post cards to fill. Planning against a structure is much faster than staring at thirty empty calendar slots.
See the AI content calendar generator →
Mock the grid before anything is scheduled
Arrange upcoming visuals in a three-wide mock beside your moodboard and drag them around until the feed hangs together. Visual coherence is decided here, not in the scheduling queue.
Try the free moodboard maker →
Reels ideas with reference frames beside them
Grab frames from YouTube or Vimeo videos and pin them next to each reel idea with the hook and script beside them. The edit you are imitating stays in view while you plan the shoot.
Explore the content planning tool →
View-only links for client sign-off
Send a client a view-only link and they see the pillars, the grid mock, and every caption in context, in a browser, with no account. Approval on a visible plan beats approval on a spreadsheet.
See Storyflow for social media managers →Open a canvas, describe the account, and start arranging the month. Storyflow is paid-only during early access, with plans from $9.99 a month, and a Free plan launches before the end of 2026.
Unlimited content boards on an infinite canvas
Basic AI usage to generate boards from prompts
Starter templates for pillars, calendars, and campaigns
Share view-only links with clients and collaborators

BUILT FOR INSTAGRAM PLANNING
A calendar can tell you when something posts. It cannot tell you whether the month reads as one account.

Pillars, grid, reels, stories, and captions
Pillar sections with the mix visible: Give each content pillar its own section and place every planned post inside one. A pillar section that stays empty for a month is the theme your audience will stop associating with you, and it is visible at a glance.
The grid as the audience sees it: Arrange the next nine to twelve feed visuals in a three-wide mock. Two similar posts landing side by side, a stretch with no faces, a color that breaks the run: all obvious here, invisible in a list.
A reels pipeline, not a reels wishlist: Each reel idea gets a card with its hook, script beats, and reference frames. Ideas move from pitched to scripted to shot by dragging them across the board, so you always know what is actually ready to film.
Stories that support the plan: Sketch the stories layer beside launch weeks: the teaser sequence, the behind-the-scenes, the DM prompt. Stories planned next to the posts they support stop being an afterthought on the day.

AI that can see the plan you have already built
Prompt against the whole board: Ask it to fill a thin pillar with post ideas, rough out a launch week, or suggest reels angles for a theme you have neglected. It uses the whole board as context, so suggestions fit your account rather than a generic one.
It structures, it does not ghostwrite: Storyflow is a planning canvas rather than a caption factory. The AI lays out and organizes the month; the voice in the captions stays yours, which on Instagram is the only thing an audience actually follows.
Iterate without losing work: Re-prompt as many times as you need. Posts you have already planned and placed stay exactly where they are while the AI builds around them.

References, moodboards, and captions in one place
Reference frames from real videos: Grab frames from YouTube or Vimeo and pin them beside the reels they should inform. A hook you admired stays attached to the idea it inspired instead of dying in your saved folder.
A moodboard beside the grid: Keep the account's visual direction, colors, textures, and reference posts on the same canvas as the plan. Every new post gets judged against the look it is supposed to fit.
Captions drafted beside their visuals: Write each caption in a card or the built-in document editor with the image in view. A caption that answers its visual reads like one post; a caption written in a spreadsheet reads like a spreadsheet.

Clients, teammates, and the handoff to publishing
View-only links for sign-off: Clients open the whole month in a browser with no account: pillars, grid mock, captions in context. Comments land on the board, so feedback attaches to the post it is about.
Plan together: Invite a teammate, an editor, or the client's marketing lead to the canvas, so the account has one plan rather than three people's documents.
Export for the handoff: Export the approved plan as a high-quality image or PDF, then load the posts into your scheduler of choice. The thinking happened here; the publishing happens downstream.
Every template opens as a real, editable board on the infinite canvas. Pick the closest fit and make it your own.
Plan what you post and when across every channel on one calendar.

HOW WE COMPARE
Be clear about what Storyflow is: it does not auto-post, schedule, or pull analytics. Later and Planoly own publishing, and they are good at it. Storyflow is the planning surface upstream of them, where the month gets decided before it enters a queue.
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Auto-publishing and scheduling to Instagram
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Free plan available today
Infinite visual canvas for the whole month
AI builds the board from your niche and pillars
Moodboards and reference frames beside the plan
Auto-publishing and scheduling to Instagram
Grid preview tied to actual publishing
Free plan available today
Infinite visual canvas for the whole month
AI builds the board from your niche and pillars
Moodboards and reference frames beside the plan
Auto-publishing and scheduling to Instagram
Grid preview tied to actual publishing
Free plan available today
Infinite visual canvas for the whole month
AI builds the board from your niche and pillars
Moodboards and reference frames beside the plan
Auto-publishing and scheduling to Instagram
Grid preview tied to actual publishing
Free plan available today
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”

Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”

Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”

George
@fernwehchronicles
How to plan a feed visually, where Storyflow ends and your scheduler begins, and how the AI actually helps.
It depends on which half of the job you mean. For publishing, Later is the strongest all-round scheduler, with auto-publish and best-time-to-post analytics, and Planoly's grid preview is tied directly to what will actually go live. Notion is the best free option if you think in databases and want to filter posts by status and pillar. Storyflow covers the half those tools skip: deciding what the month should be. It is an AI-native infinite canvas where you lay out pillar sections, mock the grid, plan reels against reference frames, and draft captions beside their visuals. Most serious accounts end up with a planning surface and a scheduler; Storyflow is the planning surface.
Open a canvas, describe your niche and pillars, and let AI lay out the first month. Plans from $9.99/month, no download, and a Free plan is coming before the end of 2026.