A marketing plan your team can see,
with the campaign work beside it.

Write it as phases with dates, not a task list. Start with the background and goals with numbers, then the concepts, phases such as pre-launch, launch week and follow-up, the budget and an owner per deliverable. In Storyflow, ask the AI for a Marketing Plan and it lays these out on a board, leaving a marked slot for any date or budget you have not set. Deliverables become tickets on a Kanban, beside the launch copy and assets.

Marketing planning software is where a marketing effort is worked out before and while it runs: background, goals, audience, concepts, channels, timeline, budget and owners. Unlike email platforms, ad managers and social schedulers, which execute a campaign, its job is to keep the plan coherent and visible as it changes. Storyflow does this on a board, with the plan and the campaign work side by side and an AI that builds a Marketing Plan from a description.

Six things: the background, meaning why the effort exists; goals and deliverables, with a number on every goal; the concepts that carry it; phases with dates rather than a task list; the budget by channel or item; and an owner for each deliverable. Record the audience and the reasoning behind the choices, and show a gap wherever a date or budget is not agreed. Storyflow's AI builds these sections on a board and marks what is undecided.

A marketing plan covers how an effort gets done: background, goals and deliverables, concepts, timeline, budget, next steps and owners. A campaign brief is what a creative team works from for one campaign: audience, goals with real numbers, the big idea and messaging, channel mix, visual identity, competitors and a phased timeline. Most launches need both, and separate files drift apart. In Storyflow the AI builds either on one board, with the brief's budget and KPIs on nested boards.

It can draft the structure and a first version, and your team decides what it says. Ask Storyflow's AI for a Marketing Plan and it builds background, goals and deliverables, concepts, timeline, budget, next steps and responsibilities on a board, shaped to what you market: a product launch keeps a launch window, an ongoing business gets a rolling schedule. It is built to leave a marked slot rather than invent dates or money.

No. Storyflow does not send email, schedule or publish social posts, buy media, track spend or report on campaign performance; email platforms, schedulers such as Buffer or Hootsuite, ad managers and analytics tools do that. Storyflow is where the plan is made and the campaign work is organised: goals, audience, concepts, phases, budget and owners beside the briefs, copy and assets, with dates in tables and on tickets. Approved pieces go out through the tool that runs each channel.

Storyflow puts the plan and the campaign work on one visual board, with an AI that builds a Marketing Plan or Campaign Brief from a description and reads the whole board when you ask what is missing. Asana is stronger for launches run as assigned tasks with dependencies and rules. Notion is stronger for plans in docs and databases a team shapes itself. Storyflow has no automations or task dependencies, so some teams also keep a task tracker.

Yes. In Storyflow, share a view-only link and a stakeholder opens the board in a browser with no account, so they read the current plan instead of an exported deck that went stale when a date moved. They sign in to leave comments on a specific section, and anyone a paid member invites to edit joins free. For a meeting, present the board full screen or export it as a high-quality image or PDF.

Set the quarter's goals first, then give each campaign its own plan. Write two or three goals with numbers, list the campaigns that serve them, and put every campaign's phases in one table with date and person cells, so overlapping launch weeks and shared people show early. In Storyflow each campaign gets a board with its brief, concepts, budget and owners, opened from a folder tile on an overview board, and the AI can draft each plan.

Keep the plan where the work happens, so updating the work updates the plan. Plans go stale in a deck: it is presented once, dates change elsewhere, and nobody edits the slides. Put phases, owners and dates on the board the team uses daily, move tickets as work lands, and review the plan section by section at a fixed time each week. In Storyflow a stakeholder's view-only link always shows the current board, so no outdated copy circulates.

Not yet. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free, including a freelancer or an agency partner. A stakeholder opens a view-only link with no account. Max, at $39 a month billed annually, adds a team workspace with roles and permissions. Notion and Airtable offer free tiers with marketing templates.