The Marketing Plan template is a ready-made Storyflow board for mapping a marketing strategy, with space for goals, audience, channels, budget, and activities on one infinite canvas.
About this template
This template turns a marketing strategy into one plan the whole team can see and act on. Instead of goals in a doc, channels in a spreadsheet, and ideas in chat, you map the strategy on a single infinite canvas where the plan is easy to read and revisit. It becomes easy to present to leadership, easy to revise each quarter, and easy to keep aligned as priorities shift.
It is built for marketers, marketing leads, and founders setting direction for the months ahead. Whether you are planning a quarter, building an annual plan, or aligning a small team, the board keeps the reasoning next to every activity so the strategy stays coherent.
The board opens with sections for goals, target audience and positioning, channels, planned activities, and budget, plus note blocks for metrics and timeline. Rearrange the blocks, swap in your own channels, write notes, and invite collaborators to comment.
How to use the Marketing Plan
- 1
Open the template in Storyflow to load a canvas pre-sectioned for goals, audience, channels, activities, and budget.
- 2
Set the goals and define the audience and positioning you are marketing to.
- 3
Map the channels you will use and list the activities planned for each.
- 4
Add budget and the metrics you will track, and place activities against the timeline.
- 5
Ask the Storyflow AI assistant about the active board to pressure-test the plan, surface gaps, or summarize it for leadership.
- 6
Invite your team to comment, or share a view-only link so everyone works from the same plan.
Frequently asked questions
What is a Marketing Plan template?
It is a board that maps a marketing strategy in one place: goals, audience and positioning, channels, planned activities, and budget, so a team can set and track direction from a single canvas.
Who is this template for?
Marketers, marketing leads, and founders setting direction for the quarter or year. Anyone aligning a team around a strategy can use it.
What is on the board?
Pre-built sections for goals, audience and positioning, channels, planned activities, and budget, plus note blocks for metrics and timeline. You can rearrange or remove anything.
Can I share it with my team?
Yes. Invite teammates to view and comment on the board, or share a view-only link so everyone works from the same plan and feedback stays in one place.
Is it free?
Storyflow is free to start and runs in your browser, so you can open this template and build your plan without paying upfront. Some advanced features are part of paid plans.
