A brand identity presentation
that ends with a decision, not a vote.

About twelve frames for one route: the decision the meeting is for; the brief and the strategy recapped; the idea behind the route; the identity in use; the mark and its lockups; colour and type; imagery; applications; the rationale, told in the client's language; the questions; and the next steps. For a second or third route, repeat frames 4 to 10 in the same sequence, so the client compares like with like.

One to three. Two or three suit most briefs, because a single route turns the meeting into a yes or no; show one only when the strategy is tight and the client already trusts the studio. Give every route equal depth, say which one you recommend and why, and leave out any route you would not be glad to deliver, since a nervous client tends to choose exactly that one.

Yes. A mark alone on a plain frame gets judged like artwork, on whether people like it. On the client's shopfront, packaging, website and a social avatar it gets judged as part of their business, which is the question that matters. Show three or four applications first, then the mark, its lockups and why its shapes are drawn that way.

Ones that end in a decision: which route best answers the brief, where each strays from the personality agreed in the strategy, which application is hardest to imagine in the business, and who else must see it before deciding, by when. Leave out "Do you like it?", "What do you think?" and "Which colour do you prefer?", which invite taste and mixing routes.

A reusable frame order for showing a logo to a client, with placeholders for the in-use mockups, the lockups, the palette and the rationale. Keep one on a board and duplicate it for each job: the frame order and its questions stay, the work changes. Label each placeholder with a real touchpoint, such as the client's shopfront, so the mockups are never generic.

Behance's branding gallery and studio case studies show finished identities, edited after the project for a portfolio. They are useful for layout and for how applications are shot, but they skip what a client meeting needs: the recap, the reasoning in plain language and the closing questions. Borrow their craft, and use the twelve-frame order for the meeting itself.

Present it live, in the room or on a call, then send it. A file read cold gets judged in seconds, often on a phone and without the recap that frames it. After the meeting, send the board and the questions, with a reply date, so the people who were not there see the order you presented in.

Take the disagreement back to the strategy they signed: which route better fits the positioning and the agreed personality? Ask for one consolidated reply from the named decision-maker rather than separate notes from each person. If the argument is really about the strategy, stop and settle that first, because no identity can satisfy two different briefs.

It can do the preparation around the design. In Storyflow the AI drafts the recap frames from your strategy notes, proposes a palette with its colour palette workflow, drafts the rationale Doc for you to rewrite, and can produce a presentation PDF from the finished board. It does not design the logo, and the argument for each choice should be yours, because the client will ask you about it.

No. Storyflow has no approval buttons or proofing markup: decisions are recorded in comments, in a dated line in the written rationale and in the frames both sides agreed. Mockups are produced in Photoshop or Figma and placed on the board as images, and when an audience expects a themed slide deck, finish it in Keynote or Google Slides.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. Viewing the presentation costs the client nothing.