Present a campaign concept
as one board, not forty slides.

The brief as the client wrote it, the audience, the strategic insight, the central idea in a single sentence, executions across the main channels, and the reasoning connecting each step to the one before. Budget, timing and production notes usually belong in a separate document, because mixing the commercial conversation into the creative one tends to end the creative conversation early.

A rationale is the short argument for why each execution answers the brief: what the audience believes now, what the insight says, and how this piece moves them. A sentence or two per execution is a common length. Put it beside the execution it explains rather than in an appendix, because a client judging a film without its rationale judges it on taste. On a Storyflow board it sits in a note next to each execution.

Presenting two or three routes is common, with one recommended. A single route turns the meeting into a yes or no; four or more suggests the agency has not decided. Each route needs its own idea, not the same idea in a new layout. Say which you recommend and why before the client asks. Showing one route with conviction can work when the brief is tight and the relationship is strong, but it leaves no fallback in the room.

Yes. Share a view-only link and anyone can open it in a browser with no signup and no download. This matters because most concepts are decided after the meeting by someone who was not in it, and a link shows them the reasoning rather than a forwarded attachment.

Yes, once they sign in. The client opens the link with no account and signs in to comment, so a note about the film sits on the board next to the film. That is more useful than an email listing slide numbers, and it survives into the next round because the board persists.

Often, but not always. Some clients require a deck in their own template for internal circulation, and Storyflow does not build branded slide masters. In that case export the board as a high-quality image or PDF and place it. Where the agency controls the format, present the board itself: presentation mode steps through frames on the board full screen, so nothing is rebuilt.

If the team already lives in Figma, it works, and many agencies do it. The difference is what the canvas is for: Figma is a design tool where a concept board is a side use, while Storyflow is built for planning the argument, with AI that reads the brief and research on the board and checks a route against them.

Yes. Several people can work on the same canvas at once, and anyone a paid member invites to a board joins free, so the strategist and the two creatives can build the pitch without each buying a plan.

A pitch is competitive and comes earlier in the relationship. The agency often answers the brief against a shortlist of other agencies, sometimes for a pitch fee, and the client is buying the team and its thinking as much as the idea, so credentials, approach and the people who will run the account sit around the work. Presenting to an existing client assumes that trust: the brief is agreed, and the meeting is about the work and the next round.

Plans start at $7.99 per month billed annually or $9.99 monthly. Storyflow is paid-only during early access, with a free plan launching before the end of 2026. Anyone a paid member invites to a board joins free today.

It drafts; you decide. The AI can draft routes to react to, lay out the board, pull structure out of the brief and check a route against the brief that produced it. The insight and the idea you present are the part the client pays a person for.