A brand discovery workshop
that leaves the room as a strategy.

A common three-hour shape: fifteen minutes of opening, twenty-five on the business in the founders' words, twenty-five on the audience, twenty-five on a competitor map, a ten-minute break, thirty on personality sliders, twenty-five on values and we are, we are not, and twenty-five on an image sort and the wrap. Cut an exercise rather than rushing every one.

Ask questions that force a choice. Why does the company exist beyond money? What would customers miss if it closed? Who is your best customer and why did they choose you? Who do you lose to? Which competitor do you envy? What must never change? What would embarrass you? Send the factual questions in the questionnaire so the room spends its time on judgement.

A questionnaire of ten to fifteen questions, answered by each founder separately and returned three working days before; a request for existing brand files, sales material and a competitor list; and an invite that names who attends, blocks three hours and says what the session will produce. Read the answers side by side and aim the agenda at where they disagree.

Three to six people: the founders, the person who will sign off the identity, whoever runs marketing and one person who talks to customers every week. From the studio, a facilitator and a second person to capture what is said. If the decision-maker cannot attend, move the date; a workshop without them gets rerun later in the concept presentation.

Pairs of words that are both good, such as classic and modern, or understated and loud, with a line between them. Each person places a dot in silence, then the room agrees one position per pair. Six to eight pairs is enough. The pairs where the dots spread widest are where the brand is still undecided, so spend the discussion time there.

Within two working days, a readout: the decisions per exercise, the founders' own phrases, the disagreements still open and who owes what by when. A week or two later, the strategy draft built from it, presented live. In Storyflow the readout is the workshop board itself, and its AI drafts the strategy from that board for you to rewrite.

In person works best for two to four founders, with the board on a screen and one person typing. Remote works if you split it into two ninety-minute sessions on consecutive days and ask everyone to keep their camera on. Send the image sort as a pre-read, so the call time goes on discussion rather than scrolling.

Price the preparation, the session and the readout together, which is often two to three days of studio time. Either bill it as the first phase of the identity project or sell it as a paid discovery sprint before the proposal, credited against the project if the client goes ahead. Avoid giving it away to win the job.

No, but it helps either side of it. Before, Storyflow's AI groups the questionnaire answers into themes and lists where founders disagree. After, its brand strategy workflow drafts the strategy from the workshop board, and it can draft a first audience description and propose a colour palette. The judgement in the room, and the final strategy, stay yours.

No. Storyflow has no timer or voting session, so for a large remote workshop run the exercises in Miro, FigJam or Mural and paste the results onto the Storyflow board afterwards. For two to six people in a room, the board on a screen with one person typing is usually enough, and it is already where the strategy will be written.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. Clients open the workshop board from a view-only link at no cost.