STYLE GUIDE MAKER
Write down the rules
people will actually follow.
Document type, colour, spacing, imagery, and voice on one canvas, with the reason beside every rule and a wrong example next to every right one. Storyflow is paid-only during early access, with plans from $9.99 a month, and a Free plan launches before the end of 2026.
Plans from $9.99/mo
Free plan coming late 2026
Works in your browser
Used by creative professionals at:
Artlist
Pixar
Nike
Red Bull
The North Face
Porsche
Start from a ready-made template
Pick a board to see what you can build, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.
Brand Strategy
Define your positioning, values, and voice and connect them into a strategy the team can follow.
What is a style guide?
A style guide is the document that lets other people produce work that looks like yours. That framing matters, because it identifies the actual test: not whether the guide is beautiful or complete, but whether someone who was not in the room can use it to make something consistent. Most style guides fail that test, and they fail in a specific way. They show what the brand looks like without ever saying what the rules are, so a reader admires it and then guesses.
The difference between a guide that works and one that decorates is usually the presence of two things. The first is the reason: a rule stated without a rationale gets broken the moment someone hits a case it did not anticipate, whereas a rule with a reason attached can be extended by judgment. The second is the counter-example. Showing the correct use of a logo teaches much less than showing the correct use beside three specific wrong uses, because people learn boundaries from where things fail rather than from where they succeed.
Storyflow is an AI-native infinite canvas that suits this because a style guide is fundamentally a set of examples with annotations. Put the type scale on the board at real size, the palette with actual values written on it, and the imagery rules beside the images that follow them. Pair every do with a don't. Because there is no object cap, the guide can be as thorough as it needs to be, and because it is a canvas rather than a document, someone can see a whole section at once instead of scrolling past it.
A working style guide covers five areas. Typography needs the scale, the weights, the line heights, and the rule about when each level is used, since a scale without usage rules produces inconsistent hierarchy. Colour needs the values, the roles each colour plays, and the accessibility constraints, because a palette without roles becomes decoration applied at random. Spacing needs a system rather than a set of numbers, so that new layouts inherit the rhythm. Imagery needs the treatment and subject rules plus the counter-examples, which is the section most often reduced to a mood board. And voice needs sample sentences rewritten from wrong to right, because adjectives like friendly but professional mean nothing until someone sees the same sentence both ways.
HOW IT WORKS
From scattered decisions to a guide people can use.
Show the example, state the rule, give the reason, add the counter-example.
01
Open a canvas
Sign up in seconds, from $9.99 a month. No download. Your infinite style guide canvas opens straight in the browser.
02
Lay out the sections
Describe the brand and the AI lays out a structured guide with sections for typography, colour, spacing, imagery, and voice, ready to fill with your actual decisions.
03
Add rules, reasons, and counter-examples
Under each example write the rule and why it exists, then put a wrong version next to it. The wrong version is what teaches the boundary.
04
Share it as a link
Send a view-only link to your team, freelancers, or agency partners, or export as a PDF for a client. A guide nobody can open is a guide nobody follows.
Rules with reasons, beside real examples.
Type, colour, spacing, imagery, and voice on one canvas people can actually scan.
The type scale at real size with usage rules
Show the scale, then say when to use it
A type scale without usage rules produces inconsistent hierarchy, because everyone picks a size that feels right. Put the scale on the canvas at real size and write what each level is for.
See the brand guidelines generator →
Colour with values, roles, and contrast notes
Give every colour a job
A palette without roles becomes decoration applied at random. Write what each colour is for, where it may appear, and which pairings meet contrast requirements.
See the free colour palette maker →
A wrong example beside every right one
Teach the boundary, not just the target
People learn a rule from where it breaks. Three specific wrong uses beside the correct one communicate more than a page of prose about brand integrity ever will.
See the brand moodboard →Voice shown as rewritten sentences
Make the tone concrete
Friendly but professional means nothing on its own. Show the same sentence written wrong and then right, and the tone becomes something a writer can actually reproduce.
See the AI brand voice generator →Unlimited boards. No object cap.
Open a canvas, lay out the sections, and start writing the rules down. Storyflow is paid-only during early access, with plans from $9.99 a month, and a Free plan launches before the end of 2026.
Unlimited style guides on an infinite canvas
Basic AI usage to generate boards from prompts
3 starter frameworks built in
Share view-only links with your team and partners
BUILT FOR CONSISTENCY
More than a page of swatches.
The test of a style guide is whether someone who was not in the room can use it.
Typography, colour, spacing, imagery, and voice
Cover every area with rules, not just examples
Typography with usage rules: The scale, weights, and line heights, plus what each level is actually for. Without the usage rule, everyone picks the size that feels right and the hierarchy drifts within a month.
Colour with roles and contrast: Values, the job each colour does, where it is allowed to appear, and which pairings meet contrast requirements. A palette without roles becomes decoration applied at random.
Spacing as a system: A scale with a rule for how it is applied, so that layouts nobody has designed yet still inherit the rhythm. Listing numbers without the system just moves the guesswork.
Imagery and voice with counter-examples: The two sections most often reduced to a mood board and an adjective. Both need wrong versions shown beside right ones, because that is the only way a boundary becomes legible.
AI that can see the board you have already built
Structure the guide with AI, set the rules yourself
Lay out the sections from a prompt: Describe the brand and the AI builds a structured guide with the standard sections ready to fill. It reads the active canvas as context, so it works with what you have already documented.
It structures, it does not decide: The AI has no view about what your brand should look like. Where it genuinely helps is drafting the wording of a rule you have already decided, and articulating the reason behind it.
Ask it for the gaps: A useful prompt is to ask what a new freelancer would still not know after reading this. It surfaces the unstated assumptions that make guides fail in practice.
Images, files, links, and colour on one canvas
Show the real thing, not a description of it
Real assets on the board: Drop logos, imagery, and screenshots of real applications of the brand. A guide illustrated with actual work is followed more closely than one illustrated with abstractions.
Keep the source files linked: Attach links to the logo files, fonts, and templates so that finding the asset is part of reading the rule rather than a separate hunt.
No object cap: Be as thorough as the brand needs. Adding twenty more examples costs nothing, and thoroughness in the imagery and voice sections is where guides usually run out of energy.
Share with the team, freelancers, and partners
A guide people can actually open
View-only links: Send a link and a freelancer reads the whole guide in a browser with no account. Style guides distributed as a 40 megabyte PDF get opened once and then approximated from memory.
Keep it current: A guide on a canvas can be updated in place, so the link people already have keeps pointing at the current version rather than at version four of nine.
Export for a client: Export as a high-quality image or PDF when a client needs a document for their records, while keeping the live board as the working version.
Explore templates for your project
Every template opens as a real, editable board on the infinite canvas. Pick the closest fit and make it your own.
Brand Strategy
Define your positioning, values, and voice and connect them into a strategy the team can follow.
HOW WE COMPARE
Storyflow vs Figma, a PDF, and Notion.
Each of these is genuinely better at part of this. Here is the split.
Storyflow
Recommended
See a whole section at once on a canvas
AI lays out the guide structure
Readable by anyone with a link, no seat
Live components linked to the design file
Precise typographic and layout control
Searchable structured documentation
Figma
See a whole section at once on a canvas
AI lays out the guide structure
Readable by anyone with a link, no seat
Live components linked to the design file
Precise typographic and layout control
Searchable structured documentation
See a whole section at once on a canvas
AI lays out the guide structure
Readable by anyone with a link, no seat
Live components linked to the design file
Precise typographic and layout control
Searchable structured documentation
Notion
See a whole section at once on a canvas
AI lays out the guide structure
Readable by anyone with a link, no seat
Live components linked to the design file
Precise typographic and layout control
Searchable structured documentation
What creators are saying
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”
Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”
Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”
George
@fernwehchronicles
Style guide questions, answered.
What to include, why most guides fail, and where Figma is the better home.
Five areas, each with rules rather than only examples. Typography needs the scale, weights, and line heights plus a statement of what each level is used for. Colour needs values, the role each colour plays, where it may appear, and which pairings meet contrast requirements. Spacing needs a system with a rule for applying it, so layouts nobody has designed yet still inherit the rhythm. Imagery needs treatment and subject rules with counter-examples. Voice needs sample sentences shown wrong and then right. The two things that separate a guide people follow from one they admire are the reason behind each rule and the presence of wrong examples, because people learn boundaries from failure cases rather than from correct ones.
Write the rules down with the reasons attached.
Open a canvas, lay out the sections, and build a guide people can use. Plans from $9.99/month, no download, and a Free plan is coming before the end of 2026.