AI BRAND GUIDELINES GENERATOR
Generate brand guidelines with AI
and get a living style guide.
Describe the brand and Storyflow's AI generates the guidelines: the mission and personality, the voice, the color and type rules, the logo usage, and the imagery direction, on one visual board. Refine it on an infinite canvas, then share it as the single source of truth. Free forever, no credit card.
Free plan
No credit card
Works in your browser
Used by creative professionals at:
Artlist
Pixar
Nike
Red Bull
The North Face
Porsche
Start from a ready-made template
Pick a board, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.
What is an AI brand guidelines generator?
Brand guidelines, sometimes called a style guide or a brand book, are the rules that keep a brand looking and sounding like itself everywhere it shows up. They cover the logo and how to use it, the colors and type, the voice, and the imagery, so a freelancer, an agency, and an in-house designer all produce work that feels like one brand instead of three. Without them, a brand slowly drifts as every new person guesses at the rules.
An AI brand guidelines generator takes the first pass off your hands. Instead of working through an empty brand book section by section, you describe the brand and the AI generates the mission, the personality, the voice, the color and type rules, the logo usage, and the imagery direction, drafted for your brand rather than a generic template, with room to pin the actual assets beside each rule. It is not a fixed deck: each rule is a card on a canvas, so you sharpen the voice, swap a rule, and the example sits right next to it.
That is the difference from a blank brand guidelines template: the AI gives you a guide you can argue with, on a living visual board where the rule and the asset live together, rather than a slide deck you fight to edit or a doc nobody opens. Then the guide does more: share one link as the source of truth, ask the AI to draft the voice in more depth, or start the moodboard the imagery rules point at, all on the same canvas.
HOW IT WORKS
Generate brand guidelines with AI in four steps.
You describe the brand. The AI drafts the rules, so you refine a real guide instead of a blank book.
01
Open a free canvas
Start in the browser with a free account. No app to install and no card to enter, just an empty board ready for the guidelines.
02
Describe the brand
A sentence is enough: what the brand is, who it is for, and the feeling it should carry. Add colors or a logo and the AI builds around them.
03
AI generates the brand guidelines
The AI lays out the mission, personality, voice, color, type, logo usage, and imagery rules as cards, ready for you to pin the real assets beside each one.
04
Refine it, then share it
Edit the rules, drop in the actual logo and palette, then share one link as the source of truth or export to PDF.
A style guide where the rule and the example live together.
Most guidelines are a PDF nobody opens. This one is a living board people actually reference and follow.
The guide, generated
Voice, color, type, and usage in one pass
Describe the brand and the AI generates every section, the mission, the personality, the voice, the color and type rules, the logo usage, so you start by refining a real guide instead of an empty book.
See the brand strategy tool →
A voice people can copy
Personality and tone, written out
Ask the AI to generate the brand voice with do and do-not examples, so a writer can match the tone from a clear reference rather than a vague adjective like friendly.
See the AI brand voice generator →
The look, set as rules
Color, type, and imagery direction
The visual rules sit next to the actual assets: the palette beside the color rule, the moodboard beside the imagery direction, so the look is shown, not just specified.
See the AI moodboard maker →
One link as the source of truth
Guidelines everyone can actually reach
Share one view-only link with the whole team and every freelancer, so the current rules are always one click away instead of buried in an old PDF.
See the AI logo brief generator →Free forever. No credit card.
Open a canvas, describe the brand, and watch the guidelines generate themselves. The free plan has no time limit.
Unlimited brand guidelines and boards, with room for every asset
Basic AI usage to generate and refine the rules
Pin the logo, palette, type, and imagery onto any card
Share the guidelines view-only, or invite collaborators free
BUILT FOR BRAND AND DESIGN TEAMS
Made for the way brand systems actually get used.
Generate the rules, pin the real assets, keep it living, and share one link the whole team can follow.
A guide that generates itself
Every section written, all editable
The full system: Mission, personality, voice, color, typography, logo usage, and imagery arrive as generated cards, not blank headings.
Rewrite by asking: Tell the AI to make the voice more premium or the personality more playful, and it reworks the relevant cards while keeping your edits.
Brand or sub-brand: Describe a full company brand or a single product line, and the AI generates guidelines at the right level.
The rule next to the example
Show the brand, do not just describe it
Pin the assets: Drop the real logo, palette, type specimens, and photography next to the rule each one demonstrates, so the guide is a reference, not a description.
@-mention your inputs: Bring in up to one Blueprint and three documents, an existing logo file, a strategy deck, or old guidelines, and the AI generates from them.
Start the moodboard: Ask the AI to turn the imagery direction into a moodboard, so the photographic style is shown beside the rule that defines it.
A living source of truth
Guidelines that stay current and reachable
One link for everyone: Share a view-only link with the team and every freelancer, so the current rules are always one click away.
Update in place: When the brand evolves, edit the board and the shared link is current, instead of re-exporting a PDF nobody re-downloads.
Export when you need to: Export a clean PDF of the guidelines for a contract, a pitch, or an onboarding pack.
WHO IT IS FOR
Who generates brand guidelines with AI?
Anyone who needs a brand to stay consistent across people and projects.
Brand and design teams
Generate a full brand system fast, pin the real assets beside each rule, and give the whole company one link to follow.
Agencies and studios
Generate client guidelines as a living board, not a static PDF, and turn the brief and moodboard into the finished system on one canvas.
Founders and startups
Generate a first set of guidelines without a brand agency, so the logo, colors, and voice stay consistent as the team and the freelancers grow.
Marketing teams
Keep the voice and visual rules one click away for everyone producing content, so campaigns and posts always feel on-brand.
Freelancers and contractors
Generate a clear brand guide for clients, or follow one, so the work matches the brand without a dozen back-and-forth emails.
COMPARED
How Storyflow compares to other brand guideline tools.
Most options are a fixed deck or a doc. The question is whether the AI generates the guide and keeps it living.
Storyflow
Recommended
AI generates the full guide from a one-line brand description
A visual board with the rule next to the real asset
A living link that updates, plus PDF export
A free plan without board or card caps
Canva
AI generates the full guide from a one-line brand description
A visual board with the rule next to the real asset
A living link that updates, plus PDF export
A free plan without board or card caps
Figma template
AI generates the full guide from a one-line brand description
A visual board with the rule next to the real asset
A living link that updates, plus PDF export
A free plan without board or card caps
Notion AI
AI generates the full guide from a one-line brand description
A visual board with the rule next to the real asset
A living link that updates, plus PDF export
A free plan without board or card caps
What creators are saying
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”
Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”
Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”
George
@fernwehchronicles
AI brand guidelines questions, answered.
Everything people ask about generating brand guidelines with AI in Storyflow.
An AI brand guidelines generator turns a one-line brand description into a full style guide: the mission and personality, the voice, the color and typography, the logo usage, and the imagery direction. In Storyflow the AI generates each section on a visual board, so you refine a real guide and pin the actual assets beside each rule instead of filling a blank brand book.
Stop letting the brand drift. Generate the guidelines on one living board.
Describe the brand once, watch the AI draft the style guide, and share one link as the source of truth. Free plan, no credit card.