A content calendar for creators:
plan a month of videos with your editor.

Seven things, written before filming: the promise the title and thumbnail make, so the editor knows what cannot be cut; the hook and how long the cold open runs; the target length and what to drop if it runs long; the structure in five to eight beats; the b-roll, graphics and on-screen text needed; anything this video does differently; and sponsor placement. In Storyflow the brief sits on the video's ticket or board, beside the footage link and selects.

Plan uploads a month at a time and keep one finished video in hand. In Storyflow each upload is a ticket with its date, a Kanban shows which videos are scripted, shot, in edit, in review and scheduled, and ideas without a date wait in a pool beside the month. Fix handoff days with your editor, so a late script or slow edit uses the buffer instead of an upload slot. Uploading still happens in YouTube Studio.

Batch the filming and spread the writing. Write one script per sitting in the fortnight before a shoot day, then film three or four videos in one session with the set and lighting set up once. Give each video a shot list covering its cutaways and b-roll. Hand footage to your editor one video at a time, so the batch does not become their backlog. In Storyflow the shoot day is a ticket beside each video's shot list.

An edit brief, organised footage and a deadline. The brief says what the video promises, which line is the hook, the target length, the structure and the b-roll needed. The footage arrives in one folder with clear file names, selects marked and music decided. The deadline says when the first cut is due and when notes come back. In Storyflow all three sit on the video's ticket or board, and an editor a paid member invites joins free.

For a 10 to 15 minute YouTube video, three to five working days is a workable starting point: less for a simple talking-head format, more for heavy b-roll, graphics or a new style. Agree it per format rather than per video, and write it into the plan as a date, because the handoffs that slip are the ones written as this week. In Storyflow the first cut date sits on the video's ticket beside the handoff it depends on.

Watch the whole cut first, then send one consolidated set of notes with timecodes on an agreed day. A stream of small messages is the slowest way to finish an edit, because the editor cannot schedule around it. Separate must-fix notes from preferences, and agree how many revision rounds the fee covers. For notes pinned to exact frames, use Frame.io. Storyflow keeps the notes beside the edit brief, so the editor sees what the cut was for.

Plan a month of upload dates, keep at least one finished video in hand, and hold a pool of ideas not yet ready for a date. A month is long enough to batch filming and give an editor predictable handoffs, and short enough to react to what recent videos taught you. Dating ideas much further out usually means rearranging them. In Storyflow the month's tickets sit beside the unscheduled idea pool on the same board, so both are visible.

Yes. Anyone a paid member invites to a board joins free, so your editor can open the month, read each video's edit brief, follow the footage link and selects, and move a video's stage as the cut progresses. If they only need to look, a view-only link opens in a browser with no account, and they sign in to comment. Storyflow does not replace editing software, and it does not offer frame-accurate comments on a cut.

No. Storyflow does not upload videos, publish to YouTube or schedule uploads; titles, thumbnails, scheduling and end screens are set in YouTube Studio. Storyflow is where the month is planned and made ready: upload dates, scripts, shot lists, batch shoot days, edit briefs and handoffs to your editor. When a final cut is approved, move its ticket to scheduled and upload it in YouTube Studio. Dates live in a table and on tickets rather than on a month grid.

It can lay out the plan and the documents, and you decide what gets made. Ask Storyflow's AI for a YouTube Channel Plan and it builds the channel's audience, strategy, production workflow, amplification and growth on the board, with real video topics. A YouTube Video Plan plans one video's research, production, distribution and metrics, and a Video Script writes it in three acts. The AI reads the whole board, proposes, and does not film, edit or publish.

Usually because intent never reaches the editor. Footage arrives with a length and a note to use the usual style, the editor makes reasonable choices, and the first cut is rejected for reasons nobody wrote down. Feedback then trickles in, and the upload slips because no finished video was in hand. The fixes are mechanical: an edit brief written before filming, fixed handoff days, one consolidated notes pass and one video of buffer, all kept on one Storyflow board.

Not yet. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free, so a creator on a paid plan can bring in an editor, scriptwriter or thumbnail designer, and a view-only link opens with no account. For free today, a shared spreadsheet with a row per video holds a simple month.