A content agency workflow
that ships every client, every month.

Five, finished before the month the posts go out: the strategy call and plan, the batch shoot day, the edit, one client review round, and the handoff to the scheduler. Reporting feeds the next strategy call. The shoot day is where a retainer's time actually goes.

One month ahead is a common rhythm: next month's strategy call in the first week, the shoot in the second, edit and review in the third, handoff in the fourth. Keep a small buffer of evergreen posts per client for the week a shoot is cancelled or a product arrives late.

Count shoot days and edit days, not clients. If one client is one shoot day and five edit days a month, two editors with about twenty working days each have forty edit days: eight clients, before reshoots and sick days. Keep a margin of one or two clients below that, and add up the days before signing the next one.

Eight to twelve short videos plus stills is a common shape for a single-location day with one brand. It drops fast with each extra location or wardrobe change. Plan the day by setup, film three hook takes per video, and shoot B-roll and stills at every setup so carousels come free.

One round of consolidated notes per month is a common default, from one named decision-maker within three working days, with silence after that counting as approval. Put it in the retainer. A new topic, location or product after the plan is signed is a change, and it goes into next month's shoot.

One board per client, built from the same structure: pillars and voice, the month's post plan, the shoot day, cuts and review, handoff. Above them, one studio board that links each client and shows its stage and next shoot day. In Storyflow a new client starts as a duplicate of an existing client board.

Upload each cut to the client's board. The client opens it, plays the video in place, and signs in to comment beside the cut they mean; replies stay in that thread. There is no approve button or approval status, so ask for approval in a comment and mark each post's status cell yourself.

No. Storyflow plans the month, organises the shoot, holds the cuts and collects review notes. Publishing belongs in a scheduler such as Later, Buffer or Planoly, and Planable if the client wants to approve each post with a button. Hand off each post's file, caption and publish date in order, and load the scheduler from that list.

No, Storyflow has no calendar layout. The month's plan is a table with a date column and rows kept in publish order, with status cells for what is waiting on whom. If the client wants a grid, their scheduler shows one once the posts are loaded; the plan stays on the board.

Yes, the first pass. Paste the strategy-call notes and Storyflow's AI lays out pillars, a month of posts with formats and hooks, and a shot list grouped for the shoot day, on the client's board. Rewrite what does not sound like the brand; Undo reverses any AI change, and the client sees nothing until you share the board.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. Team billing is per seat, and your clients pay nothing to review.