MOODBOARD MAKER
Describe the vibe and Storyflow lays out a starting moodboard: image placeholders, color and type notes, and references on an infinite canvas. Drop in your own images, grab frames from YouTube and Vimeo, and arrange it your way. Free forever, no credit card.
Free plan
No credit card
Works in your browser
Used by creative professionals at:
Artlist
Pixar
Nike
Red Bull
The North Face
Porsche
Pick a board, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.

A moodboard is a curated set of images, colors, type, textures, and references that sets a visual direction before any real work begins. A good one is not a random pile of pretty pictures: it is tight, it has a point of view, and a single glance tells you the feeling you are going for. The strongest boards pair a handful of hero images with a small color palette, one or two typefaces, a few texture or material cues, and a line or two on the mood, so a brand, a film, a campaign, or a room reads as one coherent idea.
A moodboard maker is the canvas where that board comes together. Storyflow works as a moodboard maker on an infinite canvas: describe the direction you are chasing and the AI lays out a starting board for you, with image placeholders grouped by theme, color and typography notes, and reference cards positioned the way a moodboard wants to be read. Nothing is locked. Every card is a real canvas object you can move, resize, label, or delete, so the AI gives you the skeleton and you make it yours.
That is the difference from a blank grid or a folder of saved pins: the board is the start of the project, not the end of it. Replace the placeholders with your own images, drop in references, grab frames straight off a video, and the moodboard sits on the same canvas as the brief, the shot list, or the launch plan it feeds. Your mood board becomes part of the work instead of a screenshot that gets lost in a drive.
HOW IT WORKS
You bring the direction. The AI lays out the first board, so you start curating instead of staring at an empty page.
01
Start in the browser with a free account. There is no app to install and no card to enter, just an empty canvas ready for the look you want to build.
02
One sentence is enough: a warm minimalist brand, a moody neo-noir short film, a bright summer product launch, a calm Scandinavian living room.
03
The AI places image placeholders, a color palette, type notes, and reference cards on the canvas, grouped so the visual direction reads at a glance.
04
Replace placeholders with your own uploads, grab stills from YouTube and Vimeo, drag everything into place, then share a view-only link or export as image or PDF.
Most boards die as a screenshot in a drive. These ones sit on the same canvas as the brief, the shoot, and the launch.

A starting board from a single prompt
Describe the direction and the AI lays out image placeholders, a color palette, and type notes grouped by theme. You start with a real board instead of a blank canvas, then swap in your own images.
See the AI mood board maker →
Frame grabs straight onto the board
Drop a YouTube or Vimeo link and grab stills straight onto the canvas. The exact frame from a film or an ad lands on your moodboard next to your stills and color notes.
See the film lookbook builder →
From mood board to the rest of the job
A commercial moodboard becomes the campaign brief and the shot list on the same canvas. The look you set stays one drag away from the plan it guides, not buried in a separate file.
See the AI brainstorming tool →
Room for every reference
Good boards spread out. With an infinite canvas and no object cap on the free plan, no image, swatch, or reference gets cut for room. Pan and zoom across the whole direction at once.
See the infinite canvas →Open a canvas, describe a vibe, and watch the starting board lay itself out. The free plan has no time limit.
Unlimited moodboards, with room for every image and swatch
Basic AI usage to lay out and refine your board
Upload 20 of your own images, plus PDFs, video, and links
Share the board view-only, or invite collaborators free

CURATE THE LOOK
Lay images side by side, set a palette, note the type, and keep the whole direction in view at once.

Images, swatches, and notes as cards
Images side by side: Upload your own stills and lay them next to the AI placeholders, so the hero images and the supporting shots read as one direction.
Color and type notes: Drop swatches and typography notes right beside the images, so the palette and the typefaces live on the board instead of in your head.
Drag to recompose: Move a card and the layout follows your eye. Tightening a busy board down to its strongest references is a drag, not a redo.

Context from the board you are building
Reads your active board: The AI uses what is on the board you have open, so the references it suggests match the images and palette you already pinned.
@-mention your sources: Add up to one Blueprint and three documents as context: a brand brief, a creative deck, or a script the board should grow from.
Re-prompt to refocus: Ask for a moodier palette, a cleaner layout, or a different era, and the AI reworks the board while keeping the images you placed.

More than pinned pictures
Drop in anything: Images, video, GIFs, PDFs, and links attach to the canvas next to the look they support. A mood board with the references attached.
Frame grabs from video: Capture stills from YouTube and Vimeo straight onto the board when a film or an ad sets the tone better than a still ever could.
Notes where you need them: Longer thoughts on tone, materials, or art direction live as documents on the same canvas, so the board stays clean and the detail stays one click away.

The board is step one, not the deliverable
Feed the real work: Turn the look into a brief, a shot list, or a launch plan on the same canvas, with the direction you set carried straight over.
Share the direction: Invite collaborators free, or send a view-only link so a client or a crew can explore the board without an account.
Export as image or PDF: Need the board in a deck or a presentation? Export it as a clean image or PDF in one step.
WHO IT IS FOR
Anyone who sets a visual direction before the real work starts.
Build a brand moodboard of imagery, palette, and type, then carry the direction straight into the brand strategy board on the same canvas.
Make a look and feel board for a short, a music video, or a commercial, grabbing frames from references so the mood reads before the shoot.
Set the visual direction for a campaign or a content series, then turn the board into a brief and a posting plan without switching tools. Free, with no time limit.
Collect materials, colors, and reference shots for a room or a product, lay them out side by side, and share a view-only board with the client.
Build a moodboard for a book or a world, pin character and setting references, and keep the visual tone beside the outline you are drafting.
COMPARED
Plenty of tools hold a board of images. The question is what the board can grow into.
Recommended
AI lays out a starting board from a prompt
Frame grabs from YouTube and Vimeo onto the board
The board becomes a brief, shoot, or plan on one canvas
A free plan without board or object caps
AI lays out a starting board from a prompt
Frame grabs from YouTube and Vimeo onto the board
The board becomes a brief, shoot, or plan on one canvas
A free plan without board or object caps
AI lays out a starting board from a prompt
Frame grabs from YouTube and Vimeo onto the board
The board becomes a brief, shoot, or plan on one canvas
A free plan without board or object caps
AI lays out a starting board from a prompt
Frame grabs from YouTube and Vimeo onto the board
The board becomes a brief, shoot, or plan on one canvas
A free plan without board or object caps
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”

Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”

Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”

George
@fernwehchronicles
Everything people ask about making mood boards in Storyflow.
A moodboard maker is a tool for building a curated board of images, colors, type, and references that sets a visual direction. In Storyflow it is an infinite canvas where the AI lays out a starting board from your prompt, and every image, swatch, and note is a real card you can move, resize, replace, or delete.
Describe the vibe once, watch the starting board lay itself out, and make it yours. Free plan, no credit card.