A Kickstarter campaign planner
from the first follower to the last parcel.

Start building the audience about three months before launch if you have a working prototype, and earlier if the product is still in design. The last six weeks go to the video, the page, a preview round and Kickstarter's review. Plan the months after the campaign too: surveys, manufacturing and shipping often take longer than the campaign's preparation.

Pre-launch page live and shared, email list ready, video under two minutes, page sections written with images, reward tiers costed with shipping and fees, funding goal checked, stretch goals priced, preview sent to ten people, project submitted for review at least two business days ahead, launch-day tasks assigned, and the first three updates drafted.

Thirty days or fewer is Kickstarter's own recommendation, and sixty days is the maximum it allows. A shorter campaign keeps urgency; a longer one mostly adds quiet days in the middle. End it on a weekday evening in your backers' main time zone, when people can pledge in the final hours.

Six to eight frames for a short video: the product in use in the first ten seconds, why you made it, you on camera, how it is made or works, the rewards held up, and the ask with the deadline. In Storyflow the AI's storyboard workflow lays these out frame by frame; AI-generated frames need Pro or Max.

Four to seven is a common range: a small thank-you tier, the core product that most backers will choose, a limited early-bird version of it, a bundle, and a deluxe or collector's tier. More tiers make the choice harder. Every tier needs its unit cost, shipping and fees beside the price before it goes on the page.

Set it at the least you need to deliver every reward, not the amount you hope to raise. Kickstarter is all-or-nothing, and takes a 5% fee plus payment processing that it puts at roughly 3 to 5%. Add manufacturing minimums, shipping, taxes and a buffer for the unexpected, then check the total against the audience you have built.

Plan them before launch and announce them once the goal is close or met. Each stretch goal should be something the extra funding pays for, costed in the reward table, and not something that pushes the delivery date. Upgrades to what every backer gets usually work better than new items that add shipping weight.

What happened since the last update, with a photo, and what happens next, with a date. Post at every production step and at least monthly. When something slips, say so the week you know, with the new date and why. Backers read silence as bad news.

Yes, as a draft you correct. Give Storyflow your launch date and product notes and its AI lays out the weeks backwards from launch, drafts the page outline and the video storyboard, and builds a reward table from the costs you supply. It leaves an unknown cost blank rather than guessing, and Undo takes back any AI change.

No. Storyflow plans the campaign and tracks the work. The campaign and pledges run on Kickstarter or Indiegogo, your list and launch emails in Mailchimp or Klaviyo, and surveys, add-ons and addresses in Kickstarter's own pledge manager or BackerKit. Keep each tool's link on the board, so the plan points to where each job is done.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free, so a co-founder or illustrator can work on the plan with you.