A founder-led content plan
that costs one afternoon a week.

Content made and fronted by the founder rather than a brand account: posts, videos, podcasts and newsletters about the customer's problem, how the company is being built, what the founder believes, and the product in use. The founder's name and face are on it, and so are their opinions, which is why it cannot be fully handed to someone else.

Pick three or four you could talk about for a year without research: the customer's problem, building the company, an opinion your market does not share, and the product in use. Test each against your idea bank; a pillar with no customer questions behind it is one you want to talk about, not one buyers want to hear.

About three hours of the founder's week is a workable shape: thirty minutes to pick three questions, sixty to ninety minutes recording, and thirty to sixty minutes approving what was cut from it. Editing, captioning and posting take longer, and they are the part to hand to an editor or a studio.

From customers. After each sales or customer call, write down the one question they asked in their exact words and the pillar it fits. When three people have asked the same thing, record the answer. Investor questions, support tickets and objections from lost deals are the next best sources.

Start where your buyers already look you up. B2B buyers usually check a founder on LinkedIn; consumer brands often reach buyers through short video; a product that needs explaining suits long YouTube videos. Pick one main channel for the first three months and cut clips for the others from the same recording rather than making separate content.

Answer three questions on camera, each once in full and once in under a minute. The full answers become a long video or podcast; the short ones become clips; the transcript becomes two or three written posts and a newsletter. Plan the cuts before you record, so the one-minute versions open on the question.

Only from what you have already said; it cannot hold your opinions for you. Storyflow's AI drafts pillars, outlines and post ideas from your call notes and transcripts, on the board, for you to rewrite. It is not a ghostwriter: the opinions, stories and final words are yours, and Undo removes any AI change you did not want.

An editor who works from your recordings and your idea bank helps; a writer who invents your views does not, because buyers meet you on the call and notice. The workable split is that you supply the thinking once a week and someone else shapes and posts it, with your approval on each piece.

Watch conversations, not likes: replies from people who could buy, demo requests or intro calls that mention a post, and questions in sales calls that start from something you said. Give a channel twelve weeks of steady posting before you judge it, and keep a note on the board of which posts started those conversations.

No. Storyflow is where the pillars, ideas, recording plan and drafts live. Publishing and analytics belong in the platforms themselves, or in Taplio for LinkedIn and Buffer across several channels. Plan and approve on the board, then post from the tool you already use, and bring the posts that started conversations back to the idea bank.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free, so your editor or co-founder does not need a plan of their own.