A creative agency pitch deck
built on the thinking, not the template.

For a response to a brief, eleven sections: the brief in their words, the real question, the insight, the idea, executions, how you would run it, the team, relevant work, the timeline, three investment options and one next step. That is twenty to thirty slides or frames for forty minutes of presenting, leaving twenty for questions.

A credentials deck introduces the agency to anyone: point of view, services, case studies, team, clients and how you work, in ten to fifteen slides, sent before a chemistry meeting. A pitch deck answers one client's brief and leads with their problem and your idea. Keep them separate; a pitch that opens with credentials spends its first ten minutes on you.

Twenty to thirty for a full creative response presented in forty minutes, and ten to fifteen for a credentials deck. Count the time rather than the slides: roughly a minute and a half per slide, with more time on the insight and the idea and less on the team and timeline. Cut case studies before you cut executions.

As three investment options named by what the client gets, such as Launch, Launch plus content and Always-on, differing on scope and length of engagement rather than on quality. Show line items and a total for each. In Storyflow each option is a table column with a currency type and a live total, so a change to one line updates the figure.

Ask for a fee whenever a pitch asks for creative work. A fee rarely covers the cost, but it shows the client is serious and it limits the field. If you pitch unpaid, cap the work at routes and key frames, and agree in writing that ideas not bought stay with the agency.

Who else is pitching and how many, who will decide and who will be in the room, the budget range, the decision date, how the work will be judged, whether there is a pitch fee, and what they did not like about their last agency. Send the questions after the brief arrives, and build nothing that depends on a budget you have not heard.

The version of the pitch the client reads after you leave. The presented deck is built to be spoken over and is too thin to stand alone, so the leave-behind writes the argument into full sentences and keeps the key frames and investment options. Send it the same day or the next morning, as a link or a PDF.

It can draft the structure and do the groundwork; the insight and the idea should be yours. In Storyflow the AI lays out the pitch board from the brief, researches the category and competitors, can restate the brief through its advertising brief workflow, generates storyboard frames on Pro and Max, and drafts a presentation PDF from the finished board.

Not for designed slides. Storyflow has no slide templates, no PowerPoint export and no per-viewer analytics. It is where the pitch is built and it can be presented straight from the board's frames, which many small agencies find is enough. When a client or a procurement team expects a formatted deck, design it in Pitch, Keynote, Google Slides or Canva from what the board settled.

It becomes the start of the job. The brief, insight, idea and executions the client bought stay on the board, and the AI can turn them into a campaign brief, a project plan with dates and the first production tasks. Lost pitches stay on their own boards too, and an unused route is often the start of the next one.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free, so freelancers on the pitch team join at no cost.