DESIGN BRIEF
Write a design brief
everyone agrees on.
Goals, audience, references, and deliverables on one canvas. Storyflow's AI drafts the brief from a few inputs, and a view-only link gets it approved. Free forever, no credit card.
Free plan
No credit card
Works in your browser
What is a design brief?
A design brief is a short document that aligns a client and designer before design work starts: the goal, audience, scope, deliverables, references, and constraints. Storyflow builds one on a canvas where the AI drafts each section and references sit beside the words. Milanote suits hand-built briefs, and Notion works for text templates.
Used by creative professionals at:
Artlist
Pixar
Nike
Red Bull
The North Face
Porsche
Start from a ready-made template
Pick a board to see what you can build, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.
Creative Brief
Capture the objective, audience, and message for a creative so everyone works from the same brief.
What goes into a design brief?
A design brief is the agreement you write before any design work begins. It answers the questions that derail projects when they go unanswered: what are we making, who is it for, what does success look like, what is in scope, and what references define the direction. A good brief turns a vague request into a plan both the client and the designer can point back to.
The problem with most briefs is that they are text-only. The goals live in a doc, the references live in a folder, and the two never meet, so the designer interprets words while the client pictures images. The brief reads as approved, then the first round of work reveals everyone imagined something different.
Storyflow puts the brief on an infinite canvas, so the direction and the references sit side by side. Describe the project and the AI drafts the goal, audience, scope, and deliverables, then you drop in logos, competitor screenshots, and moodboard references next to the sections they support. Share a view-only link and the client signs off on the actual visual direction, not just a paragraph.
HOW IT WORKS
From a rough request to an approved brief.
Stop starting from a blank template. The AI drafts the brief and you refine it with references.
01
Open a free canvas
Sign up in seconds. No credit card, no download. Your infinite canvas is ready in the browser.
02
Describe the project
Tell the AI what you are making and for whom, or drop the client's email and notes onto the canvas.
03
Let the AI draft the brief
The AI lays out goals, audience, scope, deliverables, and success measures as sections you can edit.
04
Add references and share
Pin logos, screenshots, and moodboard references next to each section, then share a view-only link for sign-off.
A brief that shows the direction, not just describes it.
Words and references on one board, so the client approves what the designer will actually make.
Draft every section from a short prompt
Let AI write the first draft
Describe the project and the AI drafts the goal, audience, scope, and deliverables. You edit instead of starting from an empty template.
See the AI design brief generator →
Direction the client can actually see
Put references next to the words
Drop logos, competitor sites, and moodboard images beside the sections they inform, so nobody has to imagine what tone or style means.
See the design planning tool →
Define who the work is for
Nail the audience and goals
Capture the target audience, the problem the design solves, and how success will be measured, so every design decision has something to check itself against.
See how designers use Storyflow →
View-only links for client sign-off
Get it approved without email chains
Share a view-only link so the client reviews the brief in the browser, or export a clean PDF. Everyone works from one approved version.
See the brand strategy tool →Free forever. No credit card.
Open a canvas, describe the project, and let the AI draft your brief. The free plan is yours for as long as you want it.
Unlimited briefs on an infinite canvas
Basic AI usage to draft and refine each section
3 starter frameworks built in
Invite your team and share view-only links with clients
BUILT FOR BRIEFS
More than a design brief template.
Storyflow is an AI-native canvas, so the brief, the references, and the work that follows live in one place.
AI that keeps the whole brief in context
Draft, then refine section by section
First draft from a prompt: Describe the project once and the AI proposes goals, audience, scope, and deliverables you can accept or rework.
200+ frameworks: Storyflow's Story Blueprints library includes brief and creative-brief style templates to start from.
Context-aware edits: Because the AI reads your active board, tightening the scope or adding a deliverable updates the brief in context.
Everything the designer needs to decide
Capture constraints and success measures
Scope and constraints: Spell out what is in and out of scope, the timeline, and the budget so the brief prevents scope creep later.
Audience and voice: Define who the work speaks to and the tone it should carry, next to the persona and audience notes.
Success criteria: State how the design will be judged, so feedback is measured against the brief instead of taste.
From brief to the actual project
Keep working on the same board
Moodboards and exploration: Branch the approved brief into a moodboard and early concepts without switching to another tool.
One source of truth: The brief, references, and work-in-progress live on one infinite board, so nothing drifts out of sync.
Reuse for the next project: Duplicate a strong brief as a starting point so your best briefs become a repeatable template.
Approval without the email chain
Share, sign off, and move
View-only links: Send a link and the client reviews the brief in the browser without an account.
Control who edits: Decide who can edit and who can only view, so the approved brief stays the approved brief.
Export to PDF: Export a clean PDF of the brief for stakeholders who want a file for the record.
Explore templates for your project
Every template opens as a real, editable board on the infinite canvas. Pick the closest fit and make it your own.
Creative Brief
Capture the objective, audience, and message for a creative so everyone works from the same brief.
What creators are saying
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”
Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”
Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”
George
@fernwehchronicles
Design briefs, answered.
Everything people ask about writing a design brief with Storyflow.
Start with the goal and the audience, then define scope, deliverables, references, and how success will be measured. In Storyflow you describe the project and the AI drafts each section, then you drop references next to the words and share a view-only link for sign-off. It turns a blank template into an approved brief in one sitting.
Stop briefing in the dark. Show the direction.
Describe the project, let the AI draft the brief, add your references, and get it approved. Free plan, no credit card.