AI BRAND VOICE GENERATOR
Describe the brand and Storyflow's AI generates the voice: the personality, the tone, the principles, and the do and do-not examples a writer can copy. Refine it on one board, then share it so everything the brand publishes sounds like the brand. Free forever, no credit card.
Free plan
No credit card
Works in your browser
Used by creative professionals at:
Artlist
Pixar
Nike
Red Bull
The North Face
Porsche
Pick a board, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.

Brand voice guidelines are the rules that make a brand sound like itself, no matter who is writing. They cover the personality, the tone, the words to use and avoid, and ideally a set of before-and-after examples so the rules are concrete. When the voice is documented, a new writer, an agency, and a support agent all sound like one brand. When it lives only in the founder's head, every new hire dilutes it.
An AI brand voice generator takes the first pass off your hands. Instead of staring at a blank doc, you describe the brand and the AI lays out the personality, the tone, the voice principles, and concrete do and do-not rewrites, drafted for your brand rather than a generic example. It is not a static slide: the guide is real cards on a canvas, so you cut what does not fit and sharpen the rules you keep.
That is the difference from a list of adjectives: telling a writer to be friendly, confident, and clear does not help them write a sentence, because everyone pictures those words differently. The thing that helps is examples, this not that, and the AI generates them. Then the guide becomes a system: ask the AI to fold the voice into full brand guidelines, all on the same canvas.
HOW IT WORKS
You describe the brand. The AI generates the voice and the examples, so you refine a usable guide, not adjectives.
01
Start in the browser with a free account. No app to install and no card to enter, just an empty board ready for the guide.
02
A sentence is enough: what the brand is, who it talks to, and the feeling it should give. Add a sample of writing and the AI matches it.
03
The AI lays out the personality, the tone, the principles, and do and do-not example rewrites as cards, so the voice is shown, not just named.
04
Edit the cards, pin copy that nails the tone, then share one link as the reference or export to PDF.
Most voice tools stop at three adjectives. This one generates the do and do-not rewrites that actually guide a writer.

The voice, generated
Describe the brand and the AI generates the personality traits, the tone, and the voice principles, so you start by refining a real guide instead of inventing a tone from scratch.
See the brand strategy tool →
This, not that
The AI generates concrete before-and-after rewrites, so a writer can match the voice from a real example rather than guessing what confident or playful means in practice.
See the AI brand guidelines generator →
Anchored to the audience
Ask the AI to generate the audience beside the voice, so the tone is calibrated to the people reading it rather than to taste in a meeting.
See the AI persona generator →
Part of the bigger system
Ask the AI to fold the voice into a full brand guidelines board, color, type, and logo usage, so the verbal and visual rules live in one place.
See the AI brand guidelines generator →Open a canvas, describe the brand, and watch the voice guide generate itself. The free plan has no time limit.
Unlimited voice guides and boards, with room for every example
Basic AI usage to generate and refine the voice
Pin real copy and references onto any card
Share the guide view-only, or invite collaborators free

BUILT FOR BRAND, CONTENT, AND SOCIAL TEAMS
Generate the voice, show it with examples, anchor it to the audience, and share one link the whole team writes from.

A guide that generates itself
The full voice: Personality traits, tone, voice principles, and a words-we-use and words-we-avoid list arrive as generated cards, not blank headings.
Match a sample: Give the AI a piece of writing you love and it derives the voice from it, so the guide reflects how the brand already sounds at its best.
Rewrite by asking: Tell the AI to make the voice warmer or more direct and it reworks the principles and examples while keeping your edits.

Examples beat adjectives
Do and do-not rewrites: The AI generates before-and-after examples for real situations, a headline, an email, a reply, so writers copy a pattern, not a feeling.
Pin your best copy: Drop in lines that nail the voice, so the guide is anchored to real writing the brand has already shipped.
@-mention your inputs: Bring in up to one Blueprint and three documents, old guidelines, a strategy deck, or a sample of posts, and the AI generates from them.

A living reference
Share one source of truth: Send a view-only link to every writer, freelancer, and agency, so the current voice is always one click away.
Fold into brand guidelines: Expand the voice into a full brand guidelines board, so the verbal and visual rules live together.
Export when needed: Export a clean PDF of the voice guide for an onboarding pack or a contractor brief.
WHO IT IS FOR
Anyone who needs a brand to sound the same across every writer.
Generate the voice with real examples, share one link, and keep every channel sounding like the same brand.
Generate the voice the feed runs on, so posts stay on-brand whoever drafts them, and pair it with the content strategy on one board.
Deliver a client voice guide that writers can actually use, or follow one, so the copy matches the brand without endless edits.
Get the voice out of your head and into a guide before you hire, so the brand keeps sounding like itself as the team grows.
Keep help docs, in-product copy, and replies in the same voice as marketing, from one shared reference.
COMPARED
Most options are a deck or a doc full of adjectives. The question is whether the AI generates the guide with examples.
Recommended
AI generates the voice with do and do-not examples
A living link, plus it folds into full brand guidelines
An infinite visual board, not a static slide
A free plan without board or card caps
AI generates the voice with do and do-not examples
A living link, plus it folds into full brand guidelines
An infinite visual board, not a static slide
A free plan without board or card caps
AI generates the voice with do and do-not examples
A living link, plus it folds into full brand guidelines
An infinite visual board, not a static slide
A free plan without board or card caps
AI generates the voice with do and do-not examples
A living link, plus it folds into full brand guidelines
An infinite visual board, not a static slide
A free plan without board or card caps
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”

Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”

Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”

George
@fernwehchronicles
Everything people ask about generating a brand voice with AI in Storyflow.
An AI brand voice generator turns a one-line brand description into a documented voice: the personality, the tone, the voice principles, and concrete do and do-not examples. In Storyflow the AI generates those as editable cards on an infinite canvas, including before-and-after rewrites, so you refine a usable guide instead of a list of adjectives.
Describe the brand once, watch the AI generate the voice and examples, and share one link. Free plan, no credit card.