A photoshoot moodboard template
you copy for every shoot.

A concept note with two or three hero images, groups for light, poses and framing, styling per look, hair and makeup, and location, and a colour palette with a note on the grade, each group with room for a one-line caption. Storyflow's Photography Moodboard template starts you with labelled references, the concept note, colour swatches, a grade note and folders for talent, locations, lighting and references, on a canvas where groups resize to fit the shoot.

No. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. A client with the view-only link opens a board built from the template with no account. Canva and Milanote both have free plans if you need a template today.

Yes, and you should. The canvas is infinite rather than a fixed grid, so groups resize, move and delete. A landscape editorial and a beauty shoot use different halves of the layout, and forcing both into identical cells is what makes most moodboard templates unusable by the second job. In Storyflow you can ask the AI to lay out the groups a specific shoot needs, then adjust them by hand.

Start every job from the same board. In Storyflow, open the template, or duplicate the board from a shoot that went well, at the start of each job, so the groups, captions and folders are already in place. Keeping one layout across shoots is what makes an old board readable months later, and what turns 'the look from the spring one' into a request somebody can act on. Paid plans have no board limit.

Resize the groups to the job instead of filling every one. A product shoot needs large styling and props groups, a group for surfaces and backgrounds, and the crops each channel needs, with little room for poses. A beauty shoot makes hair and makeup the largest group, keeps the framing references close, and drops location. Delete what the shoot does not use, because an empty group reads as a decision nobody made.

Mostly. The light, colour, location and styling groups carry over directly, and uploaded video references play on the board, where you can grab the exact frame you mean. For video, add coverage and camera movement, which belong in a shot list more than a moodboard, and Storyflow's AI drafts that shot list from the same board once the look is agreed.

Yes. Share the board as a view-only link and the client opens it in a browser with no account, which is the easiest way to get the direction approved before the call sheet goes out. They see the latest version whenever they open or reload the link. To comment on a specific image, or draw on the board to point at something, they sign in.

Yes. Select the approved references and ask Storyflow's AI for a shot list: it drafts a shot card for each one, with the reference as its frame and the coverage, direction and equipment beside it, or a table with a box to tick on the day. The AI reads the board you have open plus up to five documents and three other boards, so the client's brief can inform it too.

Yes. The photographer, the stylist and the art director edit the same board in real time, and anyone a paid member invites to a board joins free, so bringing the crew in does not change the bill. Each person adds to their own group, which is the practical reason the template is split by department rather than by mood.

An open canvas, for a shoot. A fixed grid gives every image the same weight and every shoot the same proportions, while the job needs three hero images large, a group for each decision and room to delete what a shoot does not need. A grid suits a one-page presentation board, which Canva does well; a working moodboard the crew reads on the day suits a canvas like Storyflow's.

A moodboard template holds the look: references, palette, captions and the don'ts. A shoot plan template holds the logistics: the schedule, the location, the team, the gear and the delivery. In Storyflow they sit on the same board or in a folder beside it, so the plan is built against the approved look, and the photoshoot plan template picks up where this one stops.