One board every vendor
actually understands.

Eight areas cover most weddings. Color palette across ceremony, reception, and evening. Florals: bouquet, ceremony installation, centerpieces, and seasonality. Decor and tablescape: linens, glassware, candles, signage. Attire: the couple, the wedding party, and the guest dress code. Hair and makeup finish. Stationery and paper: invitations, menus, place cards, seating chart. Lighting and atmosphere: time of day, candlelight, string lights, indoor or outdoor. Venue and layout: ceremony setup, reception flow, and key sightlines. It also helps to keep a budget note and a date beside each section, because a moodboard that ignores cost tends to get rebuilt.

Share a view-only link. Vendors open the full board in a browser with no account and no app install, which matters because most of them will look at it a handful of times and will not create a login for your wedding. Because the link stays live, they always see the current version rather than a PDF you emailed months ago. If a vendor wants something to print for a meeting or a site visit, export the board as an image or PDF. If someone should genuinely contribute, such as a planner adding options, invite them to the board and they can edit alongside you.

Not during early access. Storyflow is paid-only right now, with plans starting at $9.99 a month, and a Free plan for solo use launches before the end of 2026. Anyone a paid member invites to a board joins free today, so your partner, planner, and vendors do not need to pay to view or collaborate. If you want a free option this minute, Pinterest and Canva both have real free tiers that work well for gathering inspiration, though neither lets you group by vendor on an infinite canvas or keep quotes and timelines on the same board.

Pinterest is very good at the discovery half of wedding planning, and most couples should keep using it to find things. It struggles at the briefing half. Everything lands in one uniform grid, you cannot cluster a florist section separately from a stationery section, there is no way to annotate why an image is saved, and there is nowhere to put quotes, timelines, or the budget. Storyflow is built for the second half: pull your Pinterest shortlist onto a canvas, group it by vendor, annotate it, and send a link that briefs someone properly.

Yes. Invite your partner to the board and you can both edit the same canvas, so decisions end up in one place rather than split across two phones and a group chat. Anyone a paid member invites joins free today, so only one of you needs a plan. You can also invite a planner or a family member who is helping, and give everyone else a view-only link.

Yes, and it is one of the main reasons to use a canvas instead of a collage. Because the canvas is infinite, the run of show, the vendor list, and the budget notes can sit beside the references they relate to. When a floral quote comes back higher than expected, you can see exactly which part of the look it pays for and decide what to trade. Ask the AI to draft a run of show or a vendor checklist from what is already on the board and edit it from there.

Aim for around twenty to forty across all sections, with three to six per section. It feels too few while you are building it and exactly right when a vendor opens it. A board with a hundred images does not communicate a direction, it communicates that you have not chosen one yet. Keep everything else in a research area off to the side of the canvas so you never have to delete a reference to get it out of the way, and build the tight board in the middle from what you are actually committing to.

Yes. A lot of what couples want to describe is movement and atmosphere: how a room looks when the candles are lit, how a first dance is filmed, how a ceremony installation reveals. Storyflow lets you grab a frame directly from YouTube or Vimeo onto the canvas so you can pin the exact moment rather than sending a timestamped link. You can also drop the link itself onto the board when the movement matters more than any single frame, which is particularly useful when briefing a videographer.

You can, though most couples do better with one canvas grouped into vendor sections. Boards are unlimited, so making a florist board, a stationery board, and a photography board is possible. The reason to keep them on one canvas instead is that the decisions are connected: change the palette and the florals, linens, and stationery all move with it. Grouping on a single infinite canvas gives each vendor a clear section to read while keeping those relationships visible to you.