Plan videos ultra fast, post on time
Content planning tools and software
with the work beside the plan.
Pillars, pieces, briefs, drafts, owners and publish dates on one board, so the plan and the content stay in one view. On Plus, describe what you publish and the AI lays out the plan.
Creatives working for these brands already got early access
- Red Bull
- Canon
- Artlist
- Porsche
See how easy it is to get started
Watch a real project come together, from a blank board to a finished plan, clicked through step by step.
Start from a ready-made template
Pick a board to see what you can build, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.
YouTube Plan
Plan a video from hook to outline to shot list, with references and thumbnail ideas sitting right beside it.
What is a content planning tool?
A content planning tool is where a team decides what it will publish, why, who makes each piece and when it is due, before anything reaches a scheduler. Storyflow is an AI visual workspace that plans a team's content on one infinite canvas: content pillars, an idea bank, each piece's brief and draft, and a dated table with an owner on every row. Its AI lays out the plan from a description and reads the board to show what is missing or stuck.
A content planning tool answers three questions for everything you publish: what it is and why it exists, who is making it and what stage it has reached, and when it goes out. Most teams answer the first in a strategy doc, the second in a task tool and the third in a spreadsheet. The plan then lives in three places and agrees with itself for about a week.
Planning sits upstream of scheduling. A scheduler such as Buffer or Later posts finished content at a set time; a content planning tool decides what gets made, who makes it, and what one long piece becomes across channels. A small team feels the difference most, because the same three people write the article, cut the video and post the clips, and a plan that hides that load is how a month slips.
In Storyflow, ask the AI to plan your content calendar and it builds ten stages, from pillars and calendar structure to batching and repurposing, plus a wall of ten real upcoming posts as tickets. Each piece is a ticket with an assignee and a due date, moving across a kanban from idea to published, with its brief, draft and assets beside it. Publish dates also sit in a table with a date column, rows kept in date order. There is no month grid, and Storyflow does not publish: hand finished pieces to your scheduler.
An example: Fernhill, a fictional pet food brand, has two marketers and a freelance editor answering to a founder who wants content behind a 14 March launch. In Storyflow they give each of four pillars a wall, commit to 16 pieces for the month with one owner each, and write a one-paragraph brief on every ticket. Four long articles each become a newsletter section and two short videos, so the editor's eight cuts show in one column before anyone promises a ninth.
The tools for content planning, by job
Storyflow is our product and we list it first for the planning job; the other rows are the tools small teams use for what Storyflow does not do.
| The job | The tool | Why it goes here |
|---|---|---|
| Plan pillars, pieces, briefs and owners | Storyflow | Holds the pillars, the idea bank and every piece's brief, owner and due date on one infinite canvas, and its AI lays out the plan from a description. |
| Schedule and publish posts | Buffer or Later | Publish finished posts across social platforms on a set date; Buffer also shows the schedule on a visual calendar. |
| Design graphics and thumbnails | Canva | Turns a piece's brief into social graphics, thumbnails and carousels from templates. |
| Edit video and podcasts | Descript | Edits footage by editing the transcript and removes filler words, which suits short videos cut from a longer recording. |
| Send the newsletter | Mailchimp | Sends the email, automates sequences and reports on each campaign's performance. |
| Read social performance | Metricool | Tracks how each social channel performs over time, so next quarter's pillars start from results. |
Ultra fast from brief to board
From a strategy doc to a plan people work from.
Four steps on one board, in your browser.
01
Describe what you publish
Tell Storyflow's AI your audience, channels, cadence and who is on the team. It lays out your content pillars, calendar structure and batching as walls on the board, with ten real upcoming posts as tickets, and you keep what fits.
02
Turn ideas into pieces with an owner
In Storyflow, each chosen idea becomes a ticket with one assignee, a due date and a one-paragraph brief. A piece with no owner is the first thing that slips, so ask the AI to list the tickets missing one.
03
Map what one piece becomes
On the Storyflow board, connect one article to the newsletter section, the short video and the week of posts it turns into, so the team plans them together and makes them in one pass.
04
Run the plan in a weekly review
Spend fifteen minutes a week on the Storyflow board: what shipped, what is stuck, what moves. Ask its AI what has no owner or no brief, then hand finished pieces to your scheduler.
The plan, the pieces and the work, on one canvas.
What a content plan has to hold, without five tools holding one plan.
Pillars and an idea bank
Every idea has a reason to exist
Each pillar gets a wall with its ideas under it. An idea that fits no pillar is either a new pillar or not worth making, and the board makes that visible.
See the content pillar planner →
Owner, stage and due date on every piece
A plan the team can work from
Tickets with assignees and due dates move across a kanban from idea to published. Everyone sees what is stuck and who it is waiting on.
See the editorial calendar →
The brief beside the piece
Briefs and drafts attached to the plan
Each piece carries its brief in a Doc with inline comment threads, plus the draft and the assets. The writer never hunts for what was agreed.
See the content brief template →
One piece, many channels
Repurposing planned, not improvised
Map what each long piece becomes across channels before anyone starts, so the clips and posts are made in the same pass as the original.
See the content repurposing planner →Plan your content on one board.
The whole content plan sits on one board. Storyflow is paid-only during early access: Plus is $7.99 a month billed annually ($9.99 monthly) and includes the AI inside Storyflow. Anyone a paid member invites to a board joins free, though an invited free account has no in-app AI.
Pillars, the idea bank and each piece's brief on an infinite canvas
On Plus, an AI that plans your content calendar, a social media plan or a marketing plan
Tickets with assignees and due dates, kanban stages and tables
Real-time editing for invited teammates, view-only links for everyone else
Built for people with taste
Plans rarely fail on ideas. They fail on ownership.
Four failures to check a small team's content plan for, each with a mechanical fix.
Ownership, briefs, load, drift
The small team failure set
A piece with no owner: Shared ownership is no ownership. One name per piece, even when three people touch it, tells the team who to chase.
A title instead of a brief: A row that says only the topic produces a draft nobody agreed to. One paragraph covering audience, angle and the one thing the reader should do is enough.
Load nobody can see: The same person writes the article and cuts the video. Laying each owner's pieces side by side shows the week one person has six pieces due.
The plan drifts from the work: When the plan is a spreadsheet and the drafts are elsewhere, the plan stops being true. Keeping the draft beside its row keeps both honest.
Pillars, quarter, month, week
Plan at the right distance
A quarter of themes: Three to five pillars and the moments that matter this quarter: launches, seasons, events. Further out than that is guessing.
A month of specific pieces: Each with an owner, a brief and a due date. This is the horizon a small team can commit to without rewriting it weekly.
Two weeks of finished or nearly finished work: The buffer that absorbs a sick day or a slipped interview. It matters more than how far ahead the plan runs.
Dates in rows, not a grid: Publish dates live in a table with a date column, rows kept in date order, and on each ticket. A dated list is what a weekly review actually reads.
AI that reads the whole plan
A planner that knows what is already there
Lay out the plan: Describe the audience and channels, ask Storyflow's AI to plan your content calendar, and it builds pillars, pieces and a repurposing plan you edit by hand.
Find the gaps: Ask which pillar has nothing this month, which piece has no brief, or what is waiting on one person. The AI reads the board you have open.
Bring your strategy in: Attach up to five documents and three other boards, such as a brand guide or last quarter's plan, and the AI plans against them.
The team still decides: What the AI builds arrives as a proposal you accept or discard. What the team publishes is the team's call.
What it does not do
Planning, not publishing
No posting or scheduling: Storyflow does not connect to social platforms. Hand finished pieces to Buffer, Later or the platform's own scheduler.
No approval button: Feedback happens in comments and in the Doc's inline comment threads. A stakeholder opens the link with no account, and signs in to comment.
No analytics: Performance lives in your platforms. Paste what you learn onto the pillar it belongs to, so next quarter's plan starts from it.
Explore templates for your project
Every template opens as a real, editable board on the infinite canvas. Pick the closest fit and make it your own.
YouTube Plan
Plan a video from hook to outline to shot list, with references and thumbnail ideas sitting right beside it.
One app instead of five
Storyflow vs Notion, Trello and Asana.
Each is good at something: Notion at custom databases, Trello at simple cards, Asana at tasks and approvals across a team. Here is where they differ for planning content.
Storyflow
Recommended
Plan, briefs, drafts and references on one canvas
Content pieces move through stages on a kanban
Owner and due date on every piece
AI lays out the plan from a description
Calendar layout of publish dates
A free plan today
Notion
Plan, briefs, drafts and references on one canvas
Content pieces move through stages on a kanban
Owner and due date on every piece
AI lays out the plan from a description
Calendar layout of publish dates
Free plan today
Trello
Plan, briefs, drafts and references on one canvas
Content pieces move through stages on a kanban
Owner and due date on every piece
AI lays out the plan from a description
Calendar layout of publish dates
Free plan today
Asana
Plan, briefs, drafts and references on one canvas
Content pieces move through stages on a kanban
Owner and due date on every piece
AI lays out the plan from a description
Calendar layout of publish dates
Free plan today
What creators are saying
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”
Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”
Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”
George
@fernwehchronicles
Content planning tool questions.
What small marketing teams and founders ask before choosing where to plan content.
A content planning tool is where a team decides what to publish, why, who makes it and when it is due, as pieces with an owner and a stage each. It sits upstream of a scheduler, which only posts finished work. In Storyflow that plan is a board holding pillars, tickets, briefs and a dated table, so the plan and the drafts stay together.
Storyflow is built for exactly this job: pillars, pieces, briefs, drafts, owners and publish dates sit on one board, and its AI lays out the plan from a description and reads the board to find gaps. The basis is that the plan and the work share one canvas. A scheduler such as Buffer or Later still publishes the finished pieces, and Notion suits a team that wants to build its own content database.
Yes. Storyflow keeps a small team's content calendar beside the work: a table of publish dates with rows kept in date order, a ticket per piece with one owner and a brief, and the draft and references on the same board. Its AI lays out the plan from a description. There is no month grid, and it does not post, so finished pieces go to your scheduler.
Five things: content pillars that say why each piece exists, an idea bank, the pieces you have committed to with an owner and a due date each, a short brief per piece, and a note of what each long piece becomes on other channels. A plan without owners is a wish list, and a plan without briefs produces drafts nobody agreed to. Storyflow holds all five on one board.
A scheduler posts finished content at a set time; a content planning tool decides what gets made, who makes it and when it is due. Storyflow is the planning side and does not post to any platform. Buffer, Later or the platform's own scheduler handle the posting once the piece is made. Most teams need both.
Not as a month grid. In Storyflow publish dates live on each ticket and in a table with a date column, rows kept in date order, beside a kanban of stages. For a weekly review a dated list is usually clearer. If your team needs a month layout for stakeholders, Notion and Asana offer one, and Trello does on its Premium plan.
Keep it to fifteen minutes and three questions: what shipped, what is stuck, and what moves to next week. Read the plan in date order, give every stuck piece one next step and one owner, and push anything unowned out rather than carrying it. In Storyflow, ask the AI which pieces have no owner or no brief before the meeting, and hand finished pieces to your scheduler after it.
Yes. Start from three to five pillars, place the dates that matter this month, then fill the month with pieces per pillar and group them into batch days. In Storyflow, ask the AI for a table of the month's posts with a date on every row, and hand the finished posts to your scheduler.
It builds a first draft. Describe your audience, channels and cadence, then ask Storyflow's AI to plan your content calendar and it builds pillars, calendar structure, batching, repurposing and ten real upcoming posts as tickets. It reads the board you have open, so later you can ask which pillar is thin this month or which piece has no brief. You accept or discard what it proposes.
A quarter of themes, a month of specific pieces with owners, and two weeks of finished or nearly finished work in reserve. Detailed plans further out tend to be rewritten. The reserve matters most: it is what absorbs a sick day, a slipped interview or a launch that moves. In Storyflow, keep the themes on walls and the month's pieces on tickets.
Not yet. Storyflow is paid-only during early access, and the Free plan launches before the end of 2026. Anyone invited to a board by a paid member can sign up free. The AI that lays out the plan starts on Plus at $7.99 a month billed annually ($9.99 monthly). Pro is $14 a month billed annually ($19 monthly) and Max is $39 ($49 monthly).
Use Notion if you want to design your own content database, with a calendar layout and a large template library. Use Storyflow if you want the plan, the briefs, the drafts and the references visible on one canvas, and an AI that lays out the plan from a description. Some teams keep an archive in Notion and plan the current quarter in Storyflow.
Yes. Share a view-only link and they open it with no account, seeing the latest version when they open or reload. To leave notes they sign in and drop a comment on the piece it concerns. Storyflow has no approval button, so agree in the comments who signs off and by when.
Storyflow's AI has menu workflows such as Plan my content calendar, Plan my next YouTube video and Brief my campaign, and it builds a social media plan or a marketing plan when you ask for one. Each lays out a board you then change by hand, and you can duplicate the project to reuse its structure next quarter.
More from Storyflow
Content calendar for small teams
Editorial calendar
Social media content calendar
Content calendar for creators
Content pillar planner
Content brief template
Content repurposing planner
AI content planner
AI content calendar generator
Content pipeline
In-house content production
For content creators
The best content calendar apps of 2026
Notion vs Trello for content calendars
AI tools for content creators
Editorial workflow
A content plan your team works from, not around.
Lay out the pillars, give every piece an owner and a brief, and add the AI on Plus when you want the first draft built for you. Runs in the browser.