The best FigJam alternatives for creative teams, ranked for agencies and studios that owe a client a brief, a moodboard, a storyboard and a shot list, with five-seat pricing and client access compared.

Category
Creative Tools
Author

Justkay
Documentary Filmmaker & Founder at Storyflow
Topics
2026-08-26
•
33 min read
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Creative ToolsFor agencies and studios, the best FigJam alternative in 2026 is Storyflow: its AI builds, one request at a time, a client job's brief, reference moodboard, storyboard and shot list on one canvas, and the client opens that board from a view link with no account. Five editors cost $27.97 a month in total on Plus with Team billing, billed annually. Choose Miro or Mural if most billable work is facilitated workshops, Canva if the board must become a designed client asset, Whimsical if the work is UX flows, and Milanote if your team wants to arrange every reference by hand with no AI.
Full disclosure: Storyflow is our own product. It ranks first because this page scores tools on what a creative team is paid for, running a client job from brief to deliverable, and it scores highest there; the six weights are in the scoring section. It scores 6 of 10 on live workshops, against 10 for Miro and Mural, with no timers, voting or private mode, so Mural or Miro stay the pick for facilitated sessions. It is paid-only during early access, from $7.99 a month billed annually; its Free plan launches before the end of 2026 and invited collaborators join free now. Milanote ranks second and has a free plan.
The top four for a creative team that runs client jobs, scored on brief to deliverable, moodboards, client access, structure, five-seat cost and workshops.
| Tool | Best For | AI Features | Price |
|---|---|---|---|
| Storyflow | Client jobs from brief to board to shot list | Builds briefs, moodboards, storyboards, shot lists and PDFs on the board | $7.99 mo annual (free plan late 2026) |
| Milanote | Hand-arranged moodboards and deeply nested boards | None listed on its plans page | Free (100 items) / $9.99 per person mo annual |
| Miro | Workshop-heavy teams wanting one broad whiteboard | AI on credits per member | Free (3 boards) / $8 per member mo yearly |
| Mural | Facilitated sessions with private mode and timers | Facilitation-focused | Free (3 murals) / $9.99 per member mo annual |
Prices below were checked on each vendor's own pricing page in September 2026 and are quoted with their billing period. Lucid's pricing page showed no prices when we checked, so confirm Lucidchart and Lucidspark on lucid.co.
Best overall for agencies and studios (brief to board to shot list): Storyflow. The AI drafts a campaign brief as walls on the board, collects about 9 to 16 references, draws a named colour palette, lays out a storyboard and builds a shot list, and the client reviews the same board from a view link. Paid-only during early access, from $7.99 a month billed annually ($9.99 monthly). Choose something else if your board is mainly a live sticky-note workshop.
Best for hand-arranged moodboards and deep nesting: Milanote. Boards inside boards, a web clipper and built-in photo search. $9.99 per person per month billed annually, or $49 a month billed annually for the team plan (see milanote.com/plans).
Best for workshop-heavy creative teams that want one broad whiteboard: Miro. Deep facilitation, 7,000+ templates including community ones, and integrations. Starter $8 per member a month billed yearly.
Best for facilitated client sessions: Mural. Private mode, timers and voting built for people who run sessions for a living; unlimited view-only visitors even on the free plan, visitors who can edit on Team+. Team+ $9.99 per member a month billed annually.
Best when the board must become a designed client asset: Canva. A concept board becomes a deck, a one-pager or a social set in the same product. Pro US$144 a year for one person on Canva's US page.
Best for the written record: Notion. When a board is mostly text in stickies, it should be a page. Plus $10 per seat a month billed yearly.
Best for a client narrative deck: Pitch. Presentation-native with tracked links on its Team and Business plans.
Best for UX flows and wireframes: Whimsical. Connectors route themselves. Pro $10 per editor a month, 17% less billed annually.
Best for systems diagrams: Lucidchart. Once a flow becomes documentation of a real system.
Best free sketching: Excalidraw and tldraw. No seat, no account to start drawing.
For holding a client project, Storyflow first: its boards keep the brief, references, storyboard and shot list together and the client sees them from a view link with no account. Storyflow is new and in early access, so it cannot claim years of history; run it on one live job first. Miro has shipped for years and passes enterprise procurement. If trust means security paperwork, Conceptboard states GDPR compliance, ISO 27001, 27017 and 27018 certification and German data centres on its pricing page.
Storyflow: five Plus seats on Team billing cost $27.97 a month in total billed annually, as shown on storyflow.so/pricing, and clients view from a link without a seat. Miro Starter for the same five is $40 billed yearly, Mural Team+ $49.95. Milanote's team plan is $49 a month billed annually. FigJam at $3 per Collab seat stays cheapest if the studio only runs workshops.
Storyflow, FigJam and Whimsical. A Storyflow client opens a view link with no account and does not need a seat. FigJam viewers and commenters are free on a paid Figma plan. Whimsical lets guests view, comment and edit on every plan. Mural's free plan admits unlimited view-only visitors, but external guests are unlimited only on Business. Canva's prices vary by region, and Lucid showed no price when we checked.
Storyflow, because the part studios pay for is not the canvas but what the AI builds on it: a campaign brief as ten walls, a colour moodboard of named swatches, a storyboard, a shot list and a Lookbook PDF, each built on request from the attached brief. Outside Storyflow, Notion is underrated here: many FigJam boards are really documents, and a page is easier for a client to read than a canvas of stickies.
Storyflow for the full job, with one board per job so each month of a retainer starts clean and can be duplicated from the last. Miro suits retainers built around workshops with the client in the room, and Mural formal design sprints. Canva fits a retainer whose output is on-brand assets at volume rather than boards.
Storyflow, then Adobe Firefly Boards, then Miro. Storyflow's AI reads the open board with every message and builds whole boards from a prompt, from a campaign brief to a storyboard, with one-click Undo. Firefly Boards leads on image generation, with Adobe's model or partner models. Miro runs AI on credits per member. FigJam's AI sorts and summarises stickies, and Milanote's plans page lists no AI.
FigJam knows what it is. It is a fast, warm, playful canvas for a session: stickies that appear quickly, cursor chat, stamps, voting, timers and enough template scaffolding that a workshop has a shape. Inside a design organisation the account already exists, the permissions are already right, and a designer can put five colleagues on a board in under a minute.
For that job it is excellent, and teams that only need that job rarely leave.
What happens in agencies and studios is that a team adopts FigJam for workshops, discovers it is the only canvas everybody already has, and starts using it for everything. Three jobs get pushed onto it, and it disappoints at each for a different reason.
Job one: the project wall. Eleven weeks of a rebrand, a campaign or a product concept: references, notes, iterations, decisions. FigJam's sections organise a plane, so month three is one enormous board that everybody navigates by remembering where things are. FigJam's design assumption is that the board is scaffolding for the real work, which moves into Figma. That assumption is wrong for a creative team whose board is the work: the moodboard is the direction, and the storyboard is what the client signs off.
Job two: the diagramming surface. User flows, system maps, sitemaps, decision trees. FigJam can draw them, and connector routing is manual enough that people stop before the edge cases are drawn, which is the point of a flow diagram. It has no conditional logic, no shape data and no auto-layout worth the name.
Job three: the client-facing board. Something a client can open, understand and respond to. FigJam boards read as a working session, which is honest, and it is not what a client expects when they open a link from the agency they are paying. The client also meets the Figma interface, which is familiar to designers and foreign to a brand manager.
So the useful first question is not "what should we use instead of FigJam". It is which of the three jobs your team is missing. For a creative team that owes deliverables to a client, it is usually jobs one and three together, and that is where the ranking below starts.
Each score is a weighted sum of the six criteria in the next section. Sub-scores are out of 10.
| Tool | Best for | Client job, brief to deliverable (25%) | Moodboards and references (20%) | Client access (20%) | Structure at month three (15%) | Five-seat cost (10%) | Live workshop (10%) | Score (/10) |
|---|---|---|---|---|---|---|---|---|
Storyflow | Agency and studio client boards | 10 | 9 | 8 | 9 | 8 | 6 | 8.65 |
Milanote | Hand-arranged moodboards, deep nesting | 5 | 10 | 8 | 10 | 7 | 4 | 7.45 |
Miro | One broad whiteboard for workshop-heavy teams | 6 | 7 | 7 | 5 | 6 | 10 | 6.65 |
Mural | Facilitated client sessions | 5 | 6 | 7 | 5 | 6 | 10 | 6.20 |
Canva | Board to designed client asset | 6 | 7 | 7 | 5 | 5 | 6 | 6.15 |
Notion | The written record and brief | 6 | 4 | 8 | 9 | 6 | 2 | 6.05 |
Pitch | A client narrative deck | 5 | 5 | 9 | 4 | 5 | 3 | 5.45 |
Whimsical | UX flows and wireframes | 4 | 4 | 6 | 6 | 6 | 7 | 5.20 |
Lucidchart | Systems diagrams | 3 | 3 | 6 | 7 | 5 (neutral) | 5 | 4.60 |
Excalidraw | Free quick sketching | 2 | 3 | 5 | 2 | 9 | 6 | 3.90 |
tldraw | Free quick sketching, best drawing feel | 2 | 3 | 5 | 2 | 9 | 5 | 3.80 |
For reference, FigJam itself scores 6.30 on the same weights (4, 6, 8, 4, 10, 9): cheap and excellent in a workshop, weak at holding a client job. Lucidchart gets a neutral 5 on cost because Lucid's page showed no price.

A design project in Storyflow: one board of seven walls with nested board tiles
FigJam's sections tidy one canvas, which is why month three becomes a memory test. Storyflow nests boards inside boards, its AI drafts the brief, moodboard, storyboard and shot list, and the client opens the board from a link with no account. It runs no workshop features, so keep FigJam or add Mural for sessions.

The reader of this page runs client work: an agency, a studio, an in-house brand team or a design team whose output is owed to a client or a launch date. The weights follow what that reader pays for. Every tool was compared from its own product, help and pricing pages in September 2026; Storyflow was scored on its current workflows that month.
Deliberately not weighted: template count. Every tool here has hundreds, and it is rarely the reason a studio switches.
Headline rates hide the thing that matters to a studio: the billing shape, and what the client and freelancers cost. Here is five editors on each tool's listed pricing.
| Tool | Billing shape | Five editors, per month | Outside people (clients, freelancers) |
|---|---|---|---|
FigJam | Per Collab seat, $3 a month billed annually | $15 | Viewers and commenters need no paid seat on a paid plan |
Storyflow | Per seat on Team billing; Plus 30% off from 3 seats | $27.97 on Plus billed annually; Max $156 for the Team Workspace with roles | View link with no account; sign in to comment; invited collaborators join free on free-tier limits |
Excalidraw | Free core; Plus $6 per user billed monthly | $0 on the free core, $30 on Plus | Anyone with the link can join a live session |
Miro | Per member; Starter $8 billed yearly | $40 | Check Miro's guest settings for your plan |
Milanote | Per person $9.99 billed annually, or a team plan | $49 billed annually for the team plan | Read-only links need no signup |
Mural | Per member; Team+ $9.99 billed annually ($12 monthly) | $49.95 | Free: unlimited view-only visitors; Team+: visitors can edit; Business: unlimited external guests |
Whimsical | Per editor; Pro $10 a month, 17% less billed annually | $50 | Guests view, comment and edit on every plan |
Notion | Per seat; Plus $10 billed yearly ($12 monthly) | $50 | The free plan allows 10 external guests |
Canva | Per person; Business US$250 a year on the US page | about US$104 | Share a link to view or comment |
Pitch | Per plan in euros; Team EUR 15 a month billed yearly | Priced in EUR on Pitch's page | Tracked links on Team and Business |
Lucidchart | Per user | Not shown on Lucid's page when checked | Confirm on lucid.co |
Three things change the arithmetic more than the rate.
Who needs edit access. In most studios two or three people build the board and everyone else reviews it. Storyflow lets one Plus member invite collaborators, who join free on free-tier limits, and lets a client view from a link with no account. Milanote's read-only links and Mural's view-only visitors do the same job for viewing.
Whether roles matter. Board-level admin, edit and view access, plus live co-editing, work on every Storyflow paid plan. The shared Team Workspace with permissions and roles is Max only, $39 a seat a month billed annually ($49 monthly). Most five-person studios do not need it.
Whether you keep Figma anyway. A design team already paying for Figma Full seats gets FigJam included. Leaving FigJam saves nothing there; adding a second tool for the job FigJam does not do is the real decision.
Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). Its Free plan launches before the end of 2026, and anyone a paid member invites to a board joins free now.
| Team | First pick | Runner-up | Why |
|---|---|---|---|
Freelance designer with two or three clients | Storyflow | Milanote | One board per client job, a view link the client opens, and a Lookbook or Presentation PDF to send |
Three-person brand studio | Storyflow | Milanote | Brief, brand moodboard and Logo Project on one canvas; Milanote if the team wants a hand-built wall with no AI |
Ten-person creative agency | Storyflow | Miro | Campaign Brief walls per client, a storyboard and shot list for the shoot; Miro if kickoff workshops are billed work |
In-house brand and marketing team | Storyflow | Canva | The brief and direction live on one board; Canva when the output is on-brand assets at volume |
Production company or commercial studio | Storyflow | Milanote | Storyboard and shot list from the brief or the approved references |
Design team inside a Figma organisation | Keep FigJam, add Storyflow | Whimsical | FigJam stays for workshops; the client job lives in Storyflow; Whimsical for flows |
Facilitation or innovation consultancy | Mural | Miro | Private mode, timers and voting are the product they sell |
UX team shipping product flows | Whimsical | Lucidchart | Flows first; Lucidchart when the system gets large |
For production companies, our commercial production page shows the storyboard and shot list side of a client job.
Creative teams rarely say "we need a whiteboard". They say "we need somewhere for the moodboard", "the storyboard", "the client board" and "the brief". Each breaks in FigJam at a different point.
| Board | What breaks in FigJam around week six | Pick | What the pick does differently |
|---|---|---|---|
Moodboard | Hundreds of images on one plane, no captions saying why each is there | Storyflow, then Milanote | Storyflow's Collect inspiration drops about 9 to 16 reference tiles, and images can carry captions; Milanote gives you a hand-built wall with a web clipper |
Storyboard | Frames drawn as rectangles, no shot order the crew can read | Storyflow | Storyboard a scene lays shots out in order with AI-generated frames on Pro and Max |
Client board | The client meets the Figma interface and a working session | Storyflow, then Mural | Storyflow's view link needs no account and Present mode shows one wall at a time; Mural for a facilitated session |
Brief | A doc pasted onto stickies, disconnected from the work | Storyflow, then Notion | Ask the AI for a campaign brief: ten walls from client to timeline, on the same board as the references |
Two of these four, the storyboard and the client board, are what a creative team is paid for. That is why the weights put the client job first, and why a tool built for workshops ranks below a tool built for the job. If your storyboards need animatics, see our storyboarding software ranking.



Storyflow is a project canvas for client work, and it replaces the two jobs creative teams most often push onto FigJam: the project wall and the client-facing board. It is our own product, and it ranks first because this page scores tools on running a client job from brief to deliverable, where it scores highest.
What it does for a creative team. Attach the client's brief and ask the AI for a campaign brief: it lays out ten walls (client, overview, audience, goals, brand, creative strategy, media, visual identity, market, timeline) with nested boards behind folder tiles. Run Collect inspiration for about 9 to 16 reference tiles, ask for a colour moodboard of named swatches, or ask for a brand moodboard of palette, type, logo and applications. Storyboard a scene lays out the shots in order, with AI-generated frames on Pro and Max. Build a shot list works from the storyboard, the brief or pictures you select: one wall per picture, with the picture as the frame.
Why it beats FigJam at month three. A folder tile opens into its own nested board, walls group cards under a title, and Organize my board sorts what is on a messy board into named walls. The AI reads the board you have open with every message, so "what did we decide about the palette, and what is still open" is a question rather than a reread. It looks at images only when you select them, up to 24.
Why clients can use it. The client opens a view link with no account and sees the latest version when they open or reload; they sign in to comment, and a signed-in commenter can also draw on the board. Present mode goes fullscreen and steps through one wall at a time. For a file the client keeps, the AI writes a Lookbook, Treatment, One-Pager or Presentation PDF.
Limitations, plainly:
Choose Milanote instead if your team wants to place every reference by hand, never wants an AI on the board, and needs a free plan to try it. Choose Mural instead if facilitated workshops are most of your billable work.
Pricing: Plus $7.99 a month billed annually ($9.99 monthly). Pro $14 ($19 monthly) adds AI image generation and memory across conversations. Max $39 ($49 monthly) adds the Team Workspace with permissions and roles and more AI. Team billing is per seat, with Plus seats 30% off from three seats. See Storyflow's AI whiteboard and the AI creative workspace.
Milanote is the strongest hand-built project wall on this list, and it is the pick for a studio that wants to arrange every reference itself with no AI on the board.
The nesting is the reason. Boards contain boards, so a rebrand holds research, references, concepts and rollout as separate boards inside one parent. It is built for creative material: images, links and files are first-class objects arranged like a physical wall, the web clipper saves images, links, videos and text, and built-in photo search pulls from Pexels. Its template library includes creative brief templates (advertising, digital campaign, social media, design and brand strategy briefs) and photography templates.
For a client, a read-only link needs no signup, and any board prints to PDF.
Against it: it is not a workshop tool, with no timers or voting, so a studio that runs sessions keeps FigJam or adds Mural. Its plans page lists no AI features, so every brief, moodboard and shot list is built by hand. The free plan holds 100 notes, images or links and 10 file uploads: enough to evaluate, not to run a client job.
Pricing: Free with 100 notes, images or links. Paid $9.99 per person a month billed annually ($12.50 monthly). $49 a month billed annually for the team plan (see milanote.com/plans). Source: milanote.com/plans.
Miro is where creative teams go when they cannot decide which of the three jobs they need, and it is a defensible choice with a known cost.
It does all three adequately: workshops with a deeper feature set than FigJam, diagramming that is fine short of complex logic, and boards that can be presented. Its template gallery lists 7,000+ templates including community Miroverse ones, among them a free creative brief template, integrations reach most of the stack, and collaboration holds at real scale.
Against it: frames organise a plane, so the month-three problem you left FigJam over is only slightly better here. The free plan's three editable boards run out on the first real client. AI runs on credits per member. And per-member pricing means a studio swaps a $3 Collab seat for an $8 one to solve a structural problem Miro does not fully solve.
Pricing: Free with three editable boards. Starter $8 per member a month billed yearly; Business $20. Source: miro.com/pricing.
Mural is the upgrade for teams who did not outgrow FigJam's job; they outgrew its depth at that job.
Its facilitation set is the reason. Private mode lets participants contribute before seeing each other's work, which fixes the anchoring that decides the output of many group sessions. Timers, voting and summoning everyone to one spot are well built, and the Business plan adds LUMA frameworks for design thinking. For agencies that sell workshops to clients, the guest rules matter: unlimited view-only visitors on Free, visitors who can edit on Team+, and unlimited external guests on Business.
Against it: per-member pricing, so it is not a saving over FigJam. Outside a facilitated session it is heavy, and its project wall is barely better than FigJam's, since areas organise a plane.
Pricing: Free with three editable murals at a time. Team+ $9.99 per member a month billed annually ($12 monthly). Business $17.99 billed annually. Source: mural.co/pricing.
Canva is the strongest answer to the client-facing job when the deliverable has to look designed, and it is the option creative teams forget they already have.
The board can become the thing you send. A concept board becomes a deck, a one-pager or a set of social assets without exporting, and it looks designed rather than like a working session. Canva Whiteboards covers the loose stage with stickies, timers, comments, shapes and connectors, and the free plan is generous.
Against it: it is a design tool that grew a whiteboard, so large boards get heavy, precision is lower, and organisation is folders and pages rather than nesting. Template gravity pulls output toward looking like everyone else's, which is a cost for a studio competing on distinctiveness. Prices vary by region.
Pricing: Free. On Canva's US page, Pro is US$144 a year for one person and Business US$250 a year per person, billed yearly.
Notion is on this list because a real share of FigJam boards should have been documents, and admitting that is cheaper than finding a better canvas.
If your board is mostly text in sticky notes, a decision log and a list of links, it is a page. Notion nests pages, searches well, is readable by a client, and a Notion-made creative brief template is free. For an agency, the brief and the decision log often belong here, and the visual work belongs on a canvas.
Against it: it cannot draw, and every page is a stack of blocks, so if the spatial arrangement was carrying meaning, moving to a document loses it. Every page needs a title before it holds anything, which is the wrong shape for undecided material. AI depth depends on the plan.
Pricing: Free for individuals. Plus $10 per seat a month billed yearly ($12 monthly); Business $20 billed yearly.
Pitch is the narrative version of the client-facing board, and it beats Canva when the deliverable is an argument rather than a set of visuals.
It is collaborative, fast and built around the idea that a deck is a team document. Tracked advanced links, which show visits, slide views and time spent, come with the Team plan (25 links) and Business (unlimited), which is useful for anyone sending proposals to clients.
Against it: it is a presentation tool, so it replaces one job and none of the others. A linear deck is the wrong shape for the undecided phase, so it belongs at the end of a job rather than throughout it.
Pricing: Free for 1 to 5 seats. Plus EUR 10, Team EUR 15 and Business EUR 20 a month when paying yearly; Pitch's page showed euro prices only. Source: pitch.com/pricing.
Whimsical is the right answer if what your team did in FigJam was drawing flows, and it is an upgrade rather than a sideways move.
Connectors route themselves, spacing is handled and shapes snap sensibly. That sounds cosmetic and is not: people abandon flow diagrams because arrow-fiddling is tedious, and Whimsical gets you to the edge cases while you still care. Wireframes, mind maps and docs sit in the same product, and its AI generates flowcharts, wireframes and mind maps from a prompt. Guests can view, comment and edit on every plan.
Against it: it is not a project wall or a moodboard tool. Organisation is folders of files, media handling is limited, and its tidiness works against loose creative exploration. The free plan is for evaluating: 50 board objects and 50 doc blocks a month, with watermarked exports.
Pricing: Free for evaluation. Pro $10 per editor a month, 17% less billed annually; Business $20. Source: whimsical.com/pricing.
Lucidchart is the answer once a diagram stops being a picture and becomes documentation of a real system.
Hundreds of nodes, layers, conditional formatting and shape data are things neither FigJam nor Whimsical attempt. For mapping account logic, permissions or billing states in a product a studio is designing, it is the difference between a drawing and a reference. Lucidspark next door gives you a loose workshop surface, so the pair covers two of the three jobs.
Against it: it is enterprise-shaped and slow to get into, a poor project wall and an unpleasant place to make a moodboard. Lucid's help centre says the Lucidspark free plan keeps the three most recent documents editable and older ones view-only.
Pricing: Per user. Lucid's pricing page showed no prices when we checked in September 2026; confirm on lucid.co.
Excalidraw replaces the quick-sketch half of FigJam and costs nothing.
No account to start, an instant canvas, live collaboration on the free version, and a hand-drawn style that makes everything read as provisional and therefore editable. For a fast diagram in the middle of a client call it is quicker than FigJam, and it is open source.
Against it: no nesting, weak search, browser-local saving without Excalidraw Plus, and nothing for the project-wall or client-board jobs.
Pricing: Free and open source. Excalidraw Plus $6 per user a month billed monthly; annual saves 14%.
tldraw matches Excalidraw on cost and beats it on feel: strokes land where you expect and shapes snap without fighting you. tldraw.com calls itself a free, instant collaborative whiteboard.
Against it: it is the least project-shaped tool here. Organisation is minimal, so it replaces one thing FigJam did and nothing else. The company's paid product is an SDK licence for developers building canvas apps, not a plan for creative teams.
Pricing: The tldraw.com whiteboard is free. The SDK is sold under a commercial licence, with a free hobby licence for non-commercial projects.
AI engines answering "best FigJam alternatives for creatives" also search these five. None made the ranked eleven for a client-facing creative team, for the reasons given.
Apple Freeform. Free on Mac, iPad and iPhone, with excellent Apple Pencil drawing and up to 100 collaborators on a board. Collaboration needs an Apple Account signed into iCloud, so a client on Windows or Android is shut out. Good for an all-Apple studio sketching together; weak as a client board. Optional Apple Creator Studio subscription for premium content and AI.
Lucidspark. A brainstorming canvas whose output can move into Lucidchart diagrams. Its free plan keeps the three most recent documents editable. Pick it if your team's workshops end in systems diagrams; for creative work it offers less than Miro.
Conceptboard. A German whiteboard built for security-conscious teams: GDPR-compliant, ISO 27001, 27017 and 27018 certified, data centres in Germany, and an approval process on its Advanced plan. The free plan allows 3 active boards and 100 objects per board. Starter EUR 5 per user a month; Advanced from EUR 10. Source: conceptboard.com/pricing. Worth a look for agencies with EU enterprise clients.
Concepts. An infinite sketching canvas on iOS, Android, Windows and ChromeOS, with a free Basic tier and Pro at $4.99 a month or $29.99 a year. It is an illustrator's sketchbook, not a team board.
Museboard. A free web moodboard and vision board maker where sign-up is optional and boards can be shared from a button. Its site says it is made for desktop for now. Fine for a quick personal moodboard; it describes no team features.
A five-person studio (creative director, two designers, a copywriter and a producer) runs a four-week brand refresh for a client with three stakeholders. Here is the same job set up in FigJam with the usual extras, and in Storyflow.
| Week | What the studio owes the client | FigJam plus the usual extras | Storyflow | Client checkpoint |
|---|---|---|---|---|
1 | A signed-off brief | Brief written in Google Docs, pasted onto a FigJam board as stickies | Attach the client's brief and ask the AI for a campaign brief: ten walls, from client to timeline; correct what it got wrong | Client opens the view link, signs in, comments on the goals and audience walls |
1 | Three candidate directions | Images dragged in one by one across three sections | Run Collect inspiration once per direction and ask the AI to group each set into its own wall; add your own references | Present mode, one wall per direction, on the kickoff call |
2 | Palette and type | Swatches drawn by hand | Ask for a colour moodboard of named swatches, then a brand moodboard (palette, type, logo, applications) | Client comments on the palette wall |
2 | A recommendation | A voting session with stamps | Select the strongest images and ask the AI to review your selection against the brief; the team decides | Internal only |
3 | Launch film storyboard | Rectangles and stickies, then a deck | Storyboard a scene from the approved direction; AI frames on Pro and Max | Client comments on the storyboard |
3 | Shoot shot list | Rebuilt in a spreadsheet | Duplicate the board, select the approved frames, ask for a shot list: one wall per picture | Producer shares the view link with the photographer |
4 | The brand book the client keeps | Screenshots into Keynote or InDesign | Ask for a Lookbook PDF; export the board as a PDF as a record | Client receives the PDF |
Cost per month | Five editors | $15 in FigJam Collab seats, plus the doc, spreadsheet and deck tools the studio already pays for | $27.97 for five Plus seats on Team billing, billed annually | Clients pay nothing in either |
What the table shows: FigJam is cheaper per seat, and it holds weeks one and two. From week three the studio is rebuilding the same material in other tools, and each rebuild is a place where the approved direction and the deliverable drift apart. The Storyflow column does not remove the judgement; the AI proposes each board and the team keeps or undoes it. It removes the retyping.
Whichever tool you pick, most FigJam pain at month three comes from no agreed shape for a client board. This standard works in Storyflow, Milanote, Miro or FigJam itself.
Run this for two weeks in FigJam before you switch. If the board is still unmanageable with the standard in place, the tool is the problem; if it is fine, the missing piece was the standard.
For an agency, the second-most-expensive part of a whiteboard after seats is the client who never opens the link. Here is what a client meets in each tool, from the vendors' own pages.
| Tool | Client can view without an account | Client can comment | Paid seat needed for the client |
|---|---|---|---|
Storyflow | Yes, from a view link | Yes, after signing in; can also draw on the board | No |
FigJam | Depends on the file's link settings in Figma | Yes | No, viewers and commenters are free on a paid plan |
Milanote | Yes, read-only link, no signup | Invited collaborators comment | No for viewing |
Mural | Yes, unlimited view-only visitors on Free | Team+ visitors can edit; Business allows unlimited external guests | No for viewing |
Whimsical | Yes, unlimited viewers | Guests can view, comment and edit on every plan | No |
Excalidraw | Yes, anyone with the link | In a live session | No |
Storyflow's view-only visitors see the latest version when they open or reload the link rather than live edits, so for a live walk-through, share your screen or use Present mode on a call. More on running client feedback on one board in our design feedback tool page.
A studio migration fails when it is done all at once. This plan keeps client work running.
| Day | Step | Detail |
|---|---|---|
1 | List live client boards | Only boards with work due in the next 60 days move. The rest are archived. |
1 | Export the archive | FigJam exports a whole board as PNG, JPG or PDF (Figma help centre). Save one PDF per board with the client and job in the file name. |
2 to 3 | Apply the board standard | Set up the brief, references, decisions and deliverables areas in the new tool, from the checklist above. |
3 to 5 | Rebuild one live board | In Storyflow, the Import a board workflow rebuilds a board from a screenshot of it; there is no file import. Check every label after. |
5 | Send one client a view link | Watch where they get stuck. Fix the board, not the client. |
6 to 10 | Move remaining live boards | One per person per day, owner tidies on Friday. |
10 | Decide on FigJam seats | If the design team still runs workshops in FigJam, keep the Collab seats. Most studios should. |
The full step-by-step for moving one board into Storyflow is in our main FigJam alternatives guide. If you are moving from Milanote rather than FigJam, see the Storyflow and Milanote comparison.
Another flat-plane whiteboard, if the problem was month three. Miro, Mural and Lucidspark all organise one plane. If your board became unnavigable, you need nesting and a board standard, not a different canvas.
A more expensive per-seat tool, if the problem was cost. At $3 a Collab seat, almost everything here costs more per person than FigJam. Do the five-seat arithmetic before the feature comparison.
A presentation tool for the undecided phase. A deck forces a linear order onto material that has not earned one, and the polish suppresses the feedback you wanted.
A migration done all at once. Structure does not survive an export. Move the live boards, archive the rest as PDFs, and treat the back catalogue as reference.
A tool your clients will not open. FigJam's advantage inside a design org is that everybody already has it. For a client, the equivalent is a link that opens with no account. A tool that fails that test fails the client-board job however good its canvas is.
None of them make a workshop good. FigJam, Miro and Mural all record whatever the loudest person in the room anchored everyone onto. Private mode is the closest thing to a fix, and it only works if somebody uses it.
None of them stop the sprawl. A nested tool accumulates unnamed boards as fast as a flat one. The board standard above is free; it only works if someone owns it.
None of them import a FigJam board as a live file. Expect images, PDFs and rebuilt boards, and plan around the jobs you are actively working on.
None of them sign off the work for you. Storyflow's AI proposes a brief or a shot list and the team decides; the client still approves. For tracked approvals with versions, see our campaign approvals workflow.
Creative teams leave FigJam because it became the default canvas and then got asked to hold a client job it was never designed to hold. For an agency, a studio or an in-house brand team, that job is a brief that becomes a direction that becomes deliverables the client can open, and Storyflow holds it on one board, with an AI that proposes each piece and a team that decides what stays. Milanote is the hand-built alternative, Miro and Mural the workshop tools, Canva and Pitch the client-asset tools, and Whimsical the flow tool. For a design team inside Figma, keep FigJam for sessions and add one tool for the job it does not do. See the AI creative brief generator and the moodboard app.
By job: Storyflow for client boards that run from brief to deliverable, Milanote for hand-built moodboards, Miro and Mural for workshops, Whimsical and Lucidchart for flows and diagrams, Canva and Pitch for client-facing assets, Notion for boards that should have been documents, and Excalidraw or tldraw for free sketching. Apple Freeform, Conceptboard, Lucidspark, Concepts and Museboard come up too; each is covered in the "Other" section above.
No. Miro Starter is $8 per member a month billed yearly, against $3 for the Figma Collab seat that includes FigJam, so five editors pay $40 in Miro and $15 in FigJam. Miro's free plan also caps you at three editable boards. Teams move to Miro for its facilitation depth and integrations, not to save money.
On a paid Figma plan, people who only view and comment do not need a paid seat; you pay for the seats that edit. FigJam itself comes with every paid Figma seat, down to the $3 Collab seat, and the free Starter plan allows three FigJam files. So a client who joins a workshop to add stickies needs edit access; a client who only looks and comments does not cost a seat.
Yes, if you cancel the Collab seats. Figma's pricing page says the $3 Collab seat includes full access to FigJam, Figma Slides and Figma Buzz, and Figma Slides is included with every seat on every plan. A designer on a Full seat keeps all of it. Check who uses Slides for client decks before you drop any Collab seats.
For designers whose workshops end in systems diagrams, yes, because Lucidspark boards move into Lucidchart. For visual design work such as moodboards or storyboards, it offers less than Storyflow, Milanote or Miro. Its free plan keeps only the three most recent documents editable, which makes it a trial rather than a working setup. Confirm current prices on lucid.co; its pricing page showed none when we checked.
Milanote, whose plans page lists no AI features, is the closest: a hand-built board with a web clipper and built-in photo search. Excalidraw and tldraw have no generative features in the core whiteboard but are sketch surfaces, not moodboard tools. Storyflow has AI, but it acts only when you ask; a board you build by hand stays exactly as you placed it.
No, they are alternatives to Figma Design, the UI and vector editor, not to FigJam, the whiteboard. Search engines and AI answers often mix the two. If your team is leaving Figma entirely, pick a design editor from that group and a board tool from this page separately; no single product does both jobs well.
For an all-Apple studio sketching together on iPad, it is free and the Pencil drawing is excellent. It falls down on the client board: collaborators need an Apple Account signed into iCloud, so a client on Windows or Android cannot join. It also has no AI to build a brief or shot list. Use it as a sketchbook next to a client-facing tool.
Conceptboard is the clearest: its pricing page states GDPR compliance, ISO 27001, 27017 and 27018 certification and data centres in Germany, with optional IONOS or StackIT hosting on Advanced and up. Mural's Business plan adds SSO. For any tool, ask for the data processing agreement and where boards are hosted before a client's legal team asks you.
Usually yes, with limits. A Storyflow view link opens in a phone browser with no app to install; phones handle viewing and commenting well, and building a board is best on a laptop. Milanote has iPhone, Android and iPad apps. Apple Freeform runs on iPhone but needs an Apple Account in iCloud to collaborate. Museboard says it is made for desktop for now. Send the link to one client on a phone before a presentation.
Not as live files into most of them. FigJam exports a whole board as PNG, JPG or PDF. Figma's help centre documents imports into FigJam from Miro, Mural and Lucid, which helps a team moving in, not out. In Storyflow, the Import a board workflow rebuilds a board from a screenshot. Plan the move around live client boards and keep PDFs of the rest.
Often not. A design team already paying for Figma gets FigJam with every seat, and it is strong for workshops. Replace it only if the workshop itself was the limit, in which case Mural is the upgrade. Otherwise add one tool for the missing job: the client board, the diagram or the designed asset.
Mural, if facilitation is part of what you sell: private mode stops anchoring, and unlimited view-only visitors and, on Business, unlimited external guests suit client sessions. FigJam wins on cost, on speed of entry and on the fact that a design team is already signed in, which for an occasional internal workshop usually decides it.
Not during early access. Storyflow is paid-only, with plans from $7.99 a month billed annually ($9.99 monthly), and subscribing needs a card. Its Free plan launches before the end of 2026. Anyone a paid member invites to a board joins free now, and a client can open a view link with no account at all.
In the browser, yes, for viewing a board, light editing and AI chat; Storyflow runs in the web browser only, with no native iPad, iPhone, Android, Mac or Windows app. Building a large board is best on a laptop. Milanote and Apple Freeform are stronger if your team works mostly on iPad.
Whimsical for quick flowcharts and wireframes, Lucidchart for large systems diagrams with data, and Excalidraw for free hand-drawn diagrams. In Storyflow, a Mermaid diagram tool sits on the same board as the brief and references, which suits a studio mapping a customer journey next to the creative work rather than a developer mapping a system.
Table of Contents
Plan a launch, a sprint, or a whole project on a visual board the team can see at once. Open one of these templates and start from real structure.
A visual AI workspace where every feature lives inside one canvas. No tab-switching, no context lost.
Build your entire board from a single message
Type what you need in the AI chat at the bottom of your canvas. The AI adds cards, headings, and structure directly onto your board.
Use expert frameworks as AI context
Type @ in the AI chat and choose any Tactic. The AI tailors every response to that framework instead of giving generic advice.
Turn your board into a mind map in seconds
Ask the AI to restructure your canvas as a mindmap. It connects your ideas into a visual hierarchy so you can see how everything relates.
Storyflow actually began as a personal tool while working on creative and research projects.
We kept running into the same problem: ideas were scattered everywhere: notes, documents, and whiteboards.
Nothing helped us see how everything connected.
So we started building a workspace designed around how ideas actually grow.
→ Read how Storyflow was created
Justkay
Documentary Filmmaker & Founder at Storyflow
Published: 2026-08-26
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