A video marketing plan
that knows what each video is for.

The business goal and a goal for each stage of the buyer's journey, the audience and what they already believe, three to five content pillars, the video types each stage needs, channels and formats, how each video is produced, a batching plan, the budget including paid distribution, publish dates, how every video is repurposed, and one metric per stage. Most strategy templates stop at the first three and never reach the videos.

The strategy is why and for whom: the goals, the audience, the pillars and which stages video has to carry. The content plan is which videos, when, made by whom and for how much. A strategy with no plan never ships, and a plan with no strategy ships videos nobody can explain. In Storyflow both sit on the same board, so each video row points back to a goal.

A common mapping: explainers, founder clips and social cutdowns for awareness; demos, comparisons and customer stories for consideration; testimonials, onboarding and FAQ videos for the decision; onboarding series and feature updates after the sale. Start with the stage where buyers drop out most today, because a missing demo usually costs more than a missing explainer.

As many as the team can make well, which is fewer than the first draft says. An example shape for two or three people: one hero video, four product demos, three customer stories and a steady run of cutdowns from those shoots. Plan it, make it, then set next quarter's number from what actually shipped rather than from ambition.

Decide per video. In-house works for frequent, low-polish formats like screen demos and founder clips; freelancers for monthly demos and customer stories; UGC creators for ads that need many variants to test; an agency for the hero film that has to carry the brand. Put the route in its own column of the plan table so the budget and the schedule show the mix.

Give each stage its own measure. At the top, reach and view rate, meaning views divided by impressions, with each platform setting its own bar for a view; in the middle, average percentage viewed and clicks to the next page; at the bottom, demo requests, trials or sales from viewers, traced with UTM links. Review them monthly and move budget toward the stage that is underperforming, not the video with the most views.

Build it bottom-up, per video: crew or freelancer days, editing, talent and creator fees, music licences, locations, and paid distribution to put the video in front of people. A figure picked first and divided later leaves the hero video underfunded. In Storyflow each video's cost sits in the plan table with a Sum footer, so the quarter's total updates as you add rows, and the AI can export that table as an Excel file whose totals stay live.

Plan the cutdowns before the shoot. Ask for vertical framing, clean audio and a few lines that make sense on their own, then list every placement: the full video on YouTube and the website, chapters for sales, and vertical clips for Shorts, Reels, TikTok and LinkedIn. Storyflow's content planner workflow maps each long video to the clips it should produce.

No. Storyflow plans the programme and holds each video's production. Host and measure videos in Wistia or Vidyard, which show who watched and how far, and use YouTube Studio for your own channel's watch time and retention. Schedule social posts in Buffer, which publishes to YouTube Shorts, TikTok, Instagram and LinkedIn. If your CRM and email already live in HubSpot, its marketing tools can host and publish too.

As a draft, yes. Describe the business, the buyer and the quarter, and Storyflow's AI drafts the goal per stage, the pillars and a first run of publish dates, then scripts and storyboards for the videos you keep. It reads the board you have open and up to five documents you attach, such as last quarter's numbers. Which videos matter is still your call.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. Stakeholders who only read the plan pay nothing.