A social media campaign planner
for campaigns owed to a boss or a client.

Start with Storyflow, our own product and our pick first, because the brief, phases, dated posts, moodboard and shot list share one board, so the creative stays tied to what was agreed. It has no calendar view and does not publish, so a scheduler is still needed: Later publishes from a visual calendar with stakeholder feedback by link, and Sprout Social adds reporting for larger teams.

Plan it backwards from the launch date in Storyflow: write the brief with one goal and one message, add a wall for tease, launch and follow-up, list one dated row per post across two or three channels, then make the creative beside the plan. Allow two review rounds and hand off to your scheduler before the first post is due. Keep the results on the same board for the wrap report.

Storyflow helps plan an integrated campaign because one board can carry every channel in one table: posts, the launch email, the paid push and the landing page, each with a date, an owner and a status, next to the brief and creative. It plans these but does not run them. Your scheduler, email tool and ad accounts do the sending and buying, and each keeps its own results.

Three is enough for most campaigns: tease, launch and follow-up. For six weeks, a useful start is two weeks of tease with about 25% of posts, one launch week with about 40%, and three weeks of follow-up with about 35%. In Storyflow, give each phase its own wall with its dates and one job. Follow-up is the phase teams skip, and it often holds your best customer proof.

It depends on length and team size. As a rough guide, a six-week campaign on two or three channels runs 20 to 30 posts for a team of three to five. In Storyflow, add the rows before writing the ideas, so you can see what your team can actually make. It is better to run 20 strong posts across two channels than 40 thin ones across five.

Allow four to six weeks before the first post if you need a shoot, and two or three if you are using assets you already have. That covers the brief, shooting, two review rounds and loading the scheduler. In Storyflow, list those milestones as to-dos with dates and assignees, working back from launch. Storyflow does not move later dates when one slips, so check them weekly.

The goal with one number, the audience, one message, the channels, the deliverables, the dates, the budget, the mandatory items and the one person who approves. Storyflow's Brief my campaign option drafts the brief on the board from your notes, and you correct it. Keep the brief on the same canvas as the post table, so nobody works from an old version in an email.

Share a Storyflow view-only link, which opens in the browser with no account. To comment or draw on the board, the client signs in, and an invite from a paid member costs them nothing. Use a status cell to mark rows In review, then Done. Storyflow records comments and a status, not a formal sign-off that blocks publishing, so a required gate belongs in a tool like Planable.

Yes. In Storyflow, give each creator a row with a brief, deliverables and a live date, and a paid member invites them to the board free. Storyflow does not find creators, pay them or handle contracts, so those stay elsewhere. Write usage rights and disclosure into the brief. If creators are the whole campaign rather than one part, plan it with a full influencer marketing plan instead.

It can draft most of the plan. Storyflow's in-app AI, which starts on Plus, reads your notes and up to five attached documents, asks a question or two and proposes a board you accept or discard. It can brief the campaign, profile the audience, build a moodboard, make a shot list and design carousel posts from the board. Picking the idea and judging whether it is any good stay with you.

No. Storyflow has no social scheduling or publishing, and no calendar view. Campaign posts are planned as a table with date cells, rows kept in date order, beside the brief and creative. Approved posts then go into Buffer, Later, Hootsuite or another scheduler by hand. The in-app AI can make an Excel file from the board to help whoever loads them.

A campaign has one goal, a fixed start and end and one idea across every channel. A monthly content plan is the steady work around it, spread across several pillars. In Storyflow, keep them on separate boards: the campaign board with its phases and shoot, and a monthly board with its pillar walls. Add the campaign's key dates to the monthly table, so the feed does not fight the launch.

Change the plan where everyone can see it. In Storyflow, update the dated rows and the brief on the board, and mark the changed rows with a label so the team spots them. Later dates do not move on their own, so whoever owns the board moves them. Then update your scheduler, because Storyflow does not connect to it. A moved launch usually means moving every later row.

Compare the result with the one number in the brief, then look at which phase and channel drove it. Results come from the platforms, your scheduler or your ad accounts, because Storyflow does not pull in analytics. Add them to the campaign's Storyflow board at the end, ask the AI to review what is there, and write down what to keep. A chart on the board helps in the wrap meeting.

Not yet. Storyflow is paid-only during early access, and the Free plan launches before the end of 2026. Anyone invited to a board by a paid member can sign up free. Plus at $7.99 a month billed annually ($9.99 monthly) adds the AI inside Storyflow, Pro at $14 ($19) adds AI image generation and more AI, and Max at $39 ($49) adds the most AI and a Team Workspace. Paid plans have no weekly limit from ChatGPT or Claude.