Plan the collection
before you pay for a sample.

A line plan is the table of every style in a collection, with a column for each thing you decide per style: category, role, colours, fabric, sizes, cost, price and units. It is decided before tech packs and samples, and it answers the questions a sketchbook cannot: is the range balanced, what does it cost to make, and does every price have a reason. In Storyflow it is a table on the collection board, with totals under the money columns.

The line plan is internal: what you will make and what it costs. A line sheet is a sales document for wholesale buyers, with product images, colourways, sizes and wholesale prices. A tech pack is for the factory: measurements, construction, materials and trims for one style. The line plan comes first, and the other two are built from it.

Fewer than you want. A first capsule often runs eight to fifteen styles, each in one to three colourways, so twenty to thirty SKUs before sizes. Every SKU needs its own fabric order, sample and stock, and the minimums add up fast. Build the range around a few hero pieces and a core you can repeat next season.

For a small capsule with one factory, six to nine months is a common shape: about five weeks for concept, colour and fabrics, three for the line plan, six to eight for tech packs and first samples, three to four for fittings, and eight to twelve for bulk production, with the lookbook shot during production. Ask your factory for its lead times before you announce a date.

Pull four to seven colours from your references and give each a job: one or two bases that sell, a few seasonal shades and one accent for the statement pieces. Decide the colourways per style at the same time, since each extra one is another fabric order. In Storyflow you keep the colours as swatches beside the references, and the AI's colour palette workflow can propose a starting set.

Minimum order quantities per fabric and per colour, paid samples on every style including the ones you cut, lab dip approval times, and the payment schedule, which is commonly a deposit with the purchase order and the balance before goods ship. Add freight and duties to reach landed cost, and agree in writing what happens if bulk arrives late.

Book it while bulk is in production, using approved samples, so the photos exist before stock lands. Plan one to two days with a shot list per look: full-length, detail and movement, then ecommerce flats of every SKU. Keep the plan on the collection board so the looks match the line plan, and the AI can draft a lookbook PDF from the finished photos.

It can draft, and you decide. In Storyflow the AI groups your references into a concept board, proposes a colour palette, turns your notes into a line plan table and lays out the weeks backwards from launch day. Your references and notes are its only material; the range, fabrics and prices stay your call, and Undo reverses any change it makes.

No. Storyflow plans the collection: concept, colour story, line plan, sampling weeks and the lookbook. Tech packs with measurements and construction, line sheets for wholesale buyers and production tracking belong in Techpacker or a PLM such as Backbone, and your shop in Shopify. Put the line plan's link in the note that goes to the factory, so specs and range stay in step.

From landed cost up, never from a competitor's shelf down. Add fabric, trims, making, samples spread across units, freight and duties, then set an entry, core and hero price per category from the margin you need, leaving room for wholesale if you will sell to stockists. A style that cannot reach its rung is redesigned or cut. In Storyflow the line plan table keeps cost and retail price side by side, totalled as you type.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. Your factory and stylist pay nothing to view the board.