A creative business plan
built on the work you sell.

Ten: the offer and three packages, the ideal client, why you with proof, the pricing model, the pipeline, capacity, team and freelancers, two marketing channels, finances in plain words, and one milestone per quarter for the next twelve months. Add an executive summary last if a bank or grant body asks for one.

A startup plan sells a future market to investors. A studio sells skilled time to clients now, so its plan turns on packages, pricing, capacity and where the next projects come from. Few studios need five-year projections; most need to know how many projects fit in a month and what happens when one client pays late.

Pick a model per package. Project fees suit identities and websites, day rates suit shoots, retainers suit monthly content, and photography and film often add a usage fee for where the work runs. Price from what the work really took last time plus your costs and margin, not from a competitor's page. In Storyflow the three packages sit side by side in one table.

Multiply the weeks you will work by five days, then by the share that is billable once selling, admin and learning are done, and divide by the days each package takes. That gives projects per year and your revenue ceiling before you hire. Keep the sum in a small table on the plan.

Ask for a deposit up front, commonly between a third and a half, and the balance on delivery or on a fixed date. Longer projects split into stages. Write the due date on every invoice, a rule for late payment, a fee for cancelling after work begins, and when usage rights pass to the client. Put the terms in the plan so every proposal repeats them.

A lender, investor or grant body will ask for one. For running the studio, a monthly view of what comes in, what goes out and what is in the bank does most of the work. Write the plan's money section in plain words first, then build the forecast from it in a spreadsheet or with your accountant.

Two, kept up every week for a year. For most studios one is referrals from past clients and partners, and the other is a channel that shows the work: a portfolio site with case studies, a newsletter, short videos or outreach to a named list. Track which source each new client came from.

Yes, as a first draft to rewrite. In Storyflow you paste your notes, past projects and rates, and the AI drafts the offer, ideal client, packages and milestones on the board, and its brand strategy workflow lays out positioning and competitors. Your notes are its only source, it never invents your revenue, and Undo reverses any change it makes.

No. Storyflow holds the plan, the packages, the pipeline and the client projects. The financial model belongs in a spreadsheet or LivePlan, bookkeeping and invoices in QuickBooks or Xero, and contracts, deposits and client payments in HoneyBook, Dubsado or Bonsai. Keep the plan and the work in Storyflow and the money in your finance tools.

Reread it every quarter and rewrite it once a year. At the quarterly review, compare booked projects with the capacity sum, proposals won with proposals sent, and where clients came from with the channels you chose. Change the channels and the pace, keep the year's goal, and move any milestone that slipped with a new date and owner.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free, so a business partner or mentor can work on the plan with you.