Social media content approval
for a month of posts, before you schedule.

Storyflow is built for exactly this job at the plan stage: the month, its briefs and its visuals sit on one board, the client opens it with no account, and the table records each decision. The basis is that an idea is cheapest to change before anything is shot or designed. Planable still previews each finished post as it will appear and approves it with a button.

In Storyflow it has five parts: the month as a table on one board, a first gate for the plan before production, a second gate for drafts in batches, one named approver with a dated response window, and a Stage and Decision column that records who approved what and when. Add a legal reviewer for regulated claims and a frame-accurate pass for finished video.

Two rounds per batch is a workable default: one for the client's consolidated notes and one to confirm the fixes. Write the number on the Storyflow board and in the retainer, and treat a third round as new work or move the post to next month. Rounds stay short when the idea was approved at the plan gate, before anyone wrote a caption.

One named person on the client side, who gathers colleagues' notes into one round and decides when they disagree. Inside your team, the social lead or account manager checks every row on the Storyflow board before the client sees it. Add a legal or compliance reviewer only where claims need it, and put that person in the plan from the first day.

A client can review without one: a Storyflow view-only link opens the board in a browser with no account. To comment, the client signs in; with commenting turned on for the link, a signed-out visitor sees a Comment button that asks them to. A client who prefers email can approve there, and your team copies the decision into the board's Decision column.

Write it into the row, not just the conversation. In Storyflow, move the post's Stage label to Approved and fill a Decision cell with the approver's name and the date, for example 'Approved by Dana, 24 Nov'. Do this before resolving the comment thread, because Storyflow deletes a resolved thread. The table then answers who signed off on what.

Whatever the retainer says, so make it say something. The two common rules are that an unanswered post publishes as planned, or that it slips to the next open slot. Write the chosen rule on the Storyflow board beside the deadline, and send one reminder halfway through the window. Storyflow sends no due-date reminders itself, so that message comes from you.

It goes back to In review. Ask Storyflow's AI what changed on the board since the client approved and who changed it; it reports changes over the last day, week or month. Any approved row whose caption or visual moved returns to the client with the change named, so the record never shows Approved on a post the client did not see.

Give each client their own Storyflow board and their own view-only link, and never share an agency-wide board, because a link opens everything on that board. Keep the same columns and the same two gates for every client so the team runs one process. An overview board for the agency lists each client's approval deadline for the month.

Yes, before and after the client looks. Storyflow's Review what's on this board workflow reads the whole board and returns notes, so ask it which posts still lack a caption, a visual or a date. After sign-off, the AI reports what changed and who changed it. It writes straight to the board when you ask it to fix something, and one undo reverses its whole latest turn. The in-app AI starts on Plus.

When the client wants to approve each finished post as it will look in the feed, with a button per post and scheduling the moment it is approved. Planable does that. Storyflow suits the earlier, larger decisions: the month's plan, the hooks and the visual direction, reviewed together on one board. An agency can run gate one in Storyflow and gate two in a scheduler with approvals.

No. Storyflow records the approval and holds the briefs, but it does not post to any network. Copy the Approved rows into Buffer, Later or another scheduler. Buffer's Team tier adds approval workflows that set who can draft and who approves. Then move each row's Stage label in Storyflow to Scheduled so the board shows what is queued.

Storyflow is paid-only during early access. Plus is $7.99 a month billed annually ($9.99 monthly) and includes the in-app AI; Pro is $14 and Max $39 a month billed annually. A client who only views the link needs no account, and anyone a paid member invites to a board joins free. Cancel anytime from settings.

Storyflow has no approve button per post, no formal per-post approval record, no frame-level approval status and no version compare. It does not preview a post as it will look in the feed, does not schedule or publish, and deletes a comment thread when it is resolved. The approval record is the Stage and Decision columns your team writes.