Draw the journey
before you draw a page.

The advertisement arrival: Someone clicking a paid ad lands mid-site with no context. Storyboard that frame first and check it answers who you are, what this is, and why it is relevant, because the homepage that would have said all three is not in this path.

The search arrival: Organic traffic lands on whichever page matched the query, which is usually a deep one. Each of those pages is a first impression, and treating it as an interior page is the single most common structural error.

The referral and the returning visitor: A visitor sent by a friend arrives warm; a returning visitor arrives with a specific job. Neither needs the introduction the homepage gives, and both need a route to the thing they came for.

The route that does not exist yet: Walking each arrival to its conclusion is how you find the page nobody scoped. It is nearly always a proof page, a comparison, or an answer to the objection that stops the sale.

Generate the structure from a description: Describe the business and the audience and the AI lays out the screens and the obvious connections, turning a blank canvas into a first draft in seconds.

Interrogate the journey once it exists: Ask which frames have no route into them, where a path ends without a next step, or which question a visitor would have at frame three that the board never answers.

It structures, it does not decide: Storyflow arranges and suggests; what the site should say and who it should serve stays yours. That judgment is the reason the site exists.

Re-prompt as the scope changes: Add a section mid-project and ask the AI to build the frames around what you have already placed. Nothing you positioned by hand moves.

What each frame actually requires: List the copy, photography, case study, or data a screen depends on, directly on the frame. Most late website projects are late because content nobody assigned was discovered in week nine.

Who owns each piece: Mark an owner on the frame. A storyboard doubles as a content inventory, and it is the only version of that inventory anyone will actually look at.

Reference from anywhere on the web: Paste screenshots, links, brand files, and frames from video. The visual direction sits beside the structural decision it belongs to instead of in a separate document.

View-only links for clients: Send a link and a client walks the journey in a browser with no account. Approving a storyboard is a far cheaper conversation than approving finished designs.

Comments on the frame in question: Feedback about the enquiry step sits on the enquiry frame. Nobody has to work out which screen a comment in an email referred to.

A brief the design team can build from: Hand over the canvas, or export it as a high-quality image or PDF. Either way the designer inherits the sequence, the copy, and the reference together.