Write the music video treatment
the label picks from the pile.

Twelve, in the order a commissioner reads: cover, the idea, performance and story split, the song map, tone and look, captioned references, key frames, wardrobe, locations, casting and the artist's hours, schedule and deliverables, then what the budget buys and why you. Keep your biography to the last page; the idea comes first.

Ten to fifteen pages is a common length, mostly pictures, one idea per page, readable in about five minutes. A low-budget visualiser can be two pages. If the idea needs a long paragraph to explain, the problem is the idea, not the page count.

Get the budget, release date and the artist's available hours before you write. Listen until you know the song's structure, write one idea in a sentence, map it to each section with timestamps, then build the look, references and key frames. Write it in present tense and in the song's register, and send it within the window the label gave.

Usually both. A common shape puts the artist performing in the choruses, where the hook lands, and a story in the verses. Pure performance suits a small budget and a strong artist on camera; pure narrative needs an artist who can act or is happy to appear less. State the split in the treatment so nobody is surprised on set.

Write the timestamps of every section and give each one a line: what we see, where, and whether it is performance or story. Build energy with the song: hold something back for the final chorus. In Storyflow the song map is a table with a row per section, which later becomes the shot list.

Cut locations before crew. One location, one shoot day, a small crew and a single strong visual device can carry a whole video. Show in the treatment what the budget buys. Leave any cost you have not confirmed blank; Storyflow's budget workflow does the same rather than guessing a number.

An idea that fits this song and this artist, the artist looking right in it, a plan that can be shot on the money and the artist's time, and edits for every place the video will run, including vertical versions. Past videos that prove you can make it count more than a long biography.

A first draft, yes; the idea has to be yours. Paste your notes into Storyflow and its AI builds the song map, the look and key frame descriptions on the board, then drafts a treatment PDF from it. It uses the images you attached or already have in Storyflow, and on Pro and Max it can generate storyboard frames. The idea stays yours.

Who owns the video (usually the label or artist), your right to show it in your reel, the payment stages, what counts as a revision round, and the delivery date against the release. Those terms belong in the label's production agreement or your contract tool, with invoices in your accounting software and cut review in Frame.io. Storyflow holds the treatment, not the paperwork.

It becomes the production plan on the same board. The key frames grow into the storyboard, the song map becomes the shot list with playback notes per setup, and the AI drafts a call sheet PDF for the shoot day. Leave the approved treatment untouched as the record of what everyone agreed.

Not during early access. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free. The artist and the label read your treatment for nothing.