Audience insight without the busywork
Create a buyer persona with Claude
that your team will actually open.
For marketers and founders: Claude reads your interviews on a Storyflow board and builds each buyer as a column of goals, pains, objections and real quotes.
Creatives working for these brands already got early access
- Red Bull
- Canon
- Artlist
- Porsche
See how easy it is to get started
Watch a real project come together, from a blank board to a finished plan, clicked through step by step.
Start from a ready-made template
Pick a board to see what you can build, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.
Customer Persona
Map who your customer is, what they need, and what holds them back, all in one profile.
Can Claude create a buyer persona?
Yes, Claude can create a buyer persona: give it your interview notes or a survey export and it writes the buyer's goals, pains, objections and the moment that makes them start looking, in the words customers used. Storyflow is an AI visual workspace that builds a buyer persona on one infinite canvas: a column per buyer, notes for goals, pains, objections and quotes, a table of facts and the research files beside them. Connected to Storyflow, Claude reads those files on your board and builds the persona there itself, on its own model, so it costs no Storyflow AI credits.
On its own, Claude is good at this. Paste six interview transcripts and it finds the pattern: the same worry said four different ways, the moment that made people start looking, the reason two of them nearly did not buy. Ask for a persona with nothing to go on and it will still write one, with a name, an age and a favourite podcast, and it will sound right. That is the danger. A persona made from no research is a guess with a face on it. And whichever you asked for, it comes back as a page of text in a chat. A week later the team works from memory, and each person remembers a slightly different buyer.
Connected to Storyflow, the research goes on the board first: interview notes as Word or PDF files, the survey as a CSV or an Excel file. Ask Claude to read them and say how many kinds of buyer it can tell apart. Then it builds one column per persona. Each column holds a note for goals, a note for pains, a note for objections and a note of quotes in the customer's own words, plus a table of facts such as role, team size, budget and who signs off. An empty picture frame sits at the top for you to fill. Ask Claude to write the source after each quote and to draw an arrow from the persona to the files it read, so anyone can check a line.
Here is an example with real counts, so you can copy the shape. A company that sells invoicing software to small building firms has 9 interviews and 140 survey answers. In the interviews, 6 people are owners who do the paperwork themselves at night and 3 are office managers: two personas, not five. In the survey, 84 of the 140 answer as owners and 56 as office managers, which is 60 and 40 percent. The owner persona gets four notes. Goal: send the invoice from the van before driving home. Pain: getting paid late, which 5 of the 6 owners brought up. Objection: "I am not good with computers", from 4 of the 6. Trigger: a big job where the customer paid nine weeks late. The facts table has five rows: 2 to 10 staff, decides alone, asks other builders first, does the books on Sunday night, about $40 a month to spend.
Every buyer persona worth keeping has the same parts. A name that describes the situation, not only a made-up first name. What the buyer is trying to get done. What gets in the way today, and what they use instead of you. The objection that nearly stops the sale. The trigger: the moment that makes them start looking. Who else has a say in the purchase. Three or four quotes in their own words. A few hard facts, such as team size and budget. And the part most personas leave out: how many real people each line rests on. "Five of six owners said this" can be argued with. "Owners feel this" cannot.
Now the limits. A persona made from no research is a guess, and Claude will not stop you from making one, so mark it as a guess on the board. Claude gets the first 40,000 characters of each file and cannot read a scanned PDF, so split long transcripts into parts. It cannot make a picture for the persona, search for one or see the pictures on your board: the frame stays empty until you fill it. It has no tool to delete a card, so a rebuilt persona lands beside the old one, though it can edit one note in place. A file you attach in the Claude chat does not reach Storyflow. Storyflow does not pull data from your CRM or your analytics. ChatGPT, Gemini and Grok reach the same board through the same address.
Ultra fast from brief to board
From interview notes to a buyer persona in four moves.
About one sitting, most of it spent checking Claude's reading against your own.
01
Connect Claude to Storyflow once
In Claude, go to Customize, then Connectors. Click Add, then Add custom connector, and name it Storyflow. Paste https://mcp.storyflow.so/mcp and click Continue, choose Sign in now, then click Add. Storyflow asks you to sign in and to choose which projects Claude may use.
02
Put the interviews and the survey on the board
Drop the interview notes and the survey file onto a board in Storyflow. Ask Claude to read them and tell you how many kinds of buyer it sees, and how many people are in each. For example: "Read the nine interviews on the Buyer research board. How many different buyers are there?"
03
Ask for one column per persona
Ask Claude to build each buyer as a column: goals, pains, objections, quotes and a table of facts, with a picture frame at the top. Ask it to write the source after every quote. The columns appear side by side on the board.
04
Check it, add a picture and share it
Read each note against the interviews and fix what Claude got wrong. Add a picture through the "Add your photos" link Claude gives you, or leave the frame empty. Then invite the sales team to the board.
The buyer, the proof, the facts and what to say.
Claude does the reading and the first draft. Storyflow keeps the persona beside the research it rests on.
The buyer
One column per persona
Each buyer gets a column with a note for goals, a note for pains, a note for objections and a note of quotes. Two buyers sit side by side, so the team sees where the owner and the office manager want different things.
See the customer persona generator →
The proof
Quotes that point back to the interview
Claude writes each quote in the customer's own words and names the file it came from. An arrow joins the persona to the interview notes on the same board, so a doubtful line takes a minute to check.
See the UX research board →
The facts
A table for what can be counted
Team size, budget, who signs off and where they look for tools go in a table, one row per fact. Ask Claude for a column that says how many interviews back each row, and the thin ones show.
See the target audience template →
What to say
From the persona to the message
A persona earns its place when it changes what you write. Ask Claude for the three things this buyer needs to hear, each as a card beside the persona, next to the objection it answers.
See the AI persona generator →Claude does the reading. Storyflow charges no AI credits for it.
Claude runs on its own model, so a persona built over the connector uses no Storyflow AI credits. A free account (today, one invited by a paid member) gets a weekly allowance of actions from its assistant, and the pricing page shows the current number. Plus, Pro and Max have no limit. Storyflow is paid-only during early access, with plans from $7.99 a month billed annually ($9.99 monthly). A free plan launches before the end of 2026, and anyone a paid member invites to a board joins free.
No Storyflow AI credits for anything Claude builds
No cap on connector actions on Plus, Pro and Max
Sales and support join the board free when you invite them
Each persona and the interviews behind it on one board
You pick which projects Claude may read, and whether it may change them
Built for people with taste
Where a persona from a chat goes wrong.
Claude can read forty pages of interviews in a minute. What happens to its answer afterwards is the weak part.
The guess
A buyer nobody interviewed
Built from your files: Claude reads the interview notes and the survey on the board before it writes. The persona starts from nine real conversations, not from what buyers in your market are said to want.
A count behind every line: Ask Claude to add how many people said each thing. "Five of six owners" tells the team how much weight a line can carry.
The source after each quote: Each quote ends with the file it came from. When sales says no customer talks like that, you open the interview and read the line together.
Guesses marked as guesses: No interviews with one kind of buyer yet? Ask Claude to build that persona anyway and label every note as a guess, so nobody takes it for evidence.
The page of text
A persona nobody opens twice
Notes the team can change: The persona is made of notes and a table on the board. When a price change kills an objection, sales rewrites that one note and the rest stays.
Two buyers side by side: Each persona is its own column. Put the owner next to the office manager and the differences that matter for your copy are in plain sight.
A face, when you have one: The picture frame starts empty. Add your own photo through the upload link Claude gives you, or ask Claude to add a picture from a web address it already has. Storyflow keeps its own copy.
Change one line by asking: After three more interviews, ask Claude to change the trigger on the owner persona. It edits that note in place. A full rebuild lands beside the old column, so you can compare the two.
The use
A persona that changes no decision
Messages beside the buyer: Ask Claude for the three things this buyer needs to hear. It adds them as cards next to the persona, each one placed by the objection it answers.
A one-page brief for writers: Ask for a short document on the board: who the buyer is, what they are trying to do, what stops them and what to say. Claude writes it one section at a time.
Ask if it is still true: Three months later, put the new interviews on the board and ask Claude which lines of the persona they support and which they contradict.
One link for the agency: Share a view-only link from Storyflow and your agency reads the persona in a browser with no account. Claude cannot make that link, so you share the board yourself.
Explore templates for your project
Every template opens as a real, editable board on the infinite canvas. Pick the closest fit and make it your own.
Customer Persona
Map who your customer is, what they need, and what holds them back, all in one profile.
One app instead of five
Where Storyflow fits in a buyer persona made with Claude.
It keeps the persona beside the interviews Claude read. It is not a guided form, and it is not free today.
Storyflow with Claude
Recommended
A first persona in minutes
Drafted from your interview notes and survey files
Persona built as cards on a board the team shares
Several personas side by side on one canvas
Research files kept beside the persona they back
Messages and a short brief built beside the persona
Guided form with a fixed set of questions
Costs nothing today
Claude on its own
A first persona in minutes
Drafted from your interview notes and survey files
Persona built as cards on a board the team shares
Several personas side by side on one canvas
Research files kept beside the persona they back
Messages and a short brief built beside the persona
Guided form with a fixed set of questions
Costs nothing today
HubSpot Make My Persona
A first persona in minutes
Drafted from your interview notes and survey files
Persona built as cards on a board the team shares
Several personas side by side on one canvas
Research files kept beside the persona they back
Messages and a short brief built beside the persona
Guided form with a fixed set of questions
Costs nothing today
What creators are saying
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”
Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”
Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”
George
@fernwehchronicles
Buyer personas with Claude: questions
What marketers and founders ask before they trust a persona Claude wrote.
Yes, and it is far better with research than without. Give Claude interview notes or a survey export and it finds the goals, pains, objections and triggers buyers share, in their own words. Connected to Storyflow, Claude reads those files on your board and builds each persona there as a column of notes, a table of facts and a picture frame. With no research, what it writes is a guess.
Storyflow keeps the persona Claude builds beside the research it came from: Claude reads the interviews on your board, builds a column per buyer with goals, pains, objections and quotes, adds a table of facts and joins the persona to the files it read. ChatGPT, Gemini and Grok can work on the same board. HubSpot's Make My Persona is still the free guided form that turns your own answers into a finished persona document.
The buyer's situation, what they are trying to get done, what gets in the way, what they use today, the objection that nearly stops the sale, the trigger that starts the search, who else has a say, a few quotes and a few hard facts. Add how many real people each line rests on. In Storyflow, Claude builds these as notes and a table in one column per buyer.
It is when there is no research behind it. Claude will write a convincing buyer from a one-line description, and it will read as true. Treat that as a first guess to test. In Storyflow, put real interviews on the board, ask Claude to count how many people said each thing and to name the source of every quote, and label whatever is still a guess.
In Claude, go to Customize, then Connectors. Click Add, then Add custom connector. Name it Storyflow, paste https://mcp.storyflow.so/mcp and click Continue. Choose Sign in now and click Add. Then sign in to Storyflow and choose which projects Claude may use and whether it may make changes. On the Free plan Claude allows one custom connector.
On a Storyflow board, Claude reads PDF, Word, Excel, CSV and plain text files, up to 25 MB each. It gets the first 40,000 characters of a file, so split long transcripts into parts. A scanned PDF is not read, and a recording is not turned into text. A file you attach in the Claude chat is read in the chat but does not reach Storyflow.
Not over the connector. In Storyflow, the persona's picture frame starts empty. Claude cannot make a picture, search for one or see the pictures on your board. Add your own through the "Add your photos" link Claude gives you, which works for 15 minutes, or ask Claude to add a picture from a web address it already has. Check that you have the right to use it.
As many as the research can tell apart, which is usually two or three. If nine interviews split into six owners and three office managers, that is two personas. A third with one interview behind it is a guess. In Storyflow each persona is its own column, so Claude can add another later without touching the first two.
Yes. Put the new notes on your Storyflow board and ask Claude what they support and what they contradict. It edits single notes in place when you ask. Ask for the whole persona again and the new column lands beside the old one, because Claude has no tool to delete a card. Remove the old one yourself. It stays in the board's trash for 7 days.
No. Claude runs on its own model, so the persona it builds over the connector uses no Storyflow AI credits. A free Storyflow account (today, one invited by a paid member) gets a weekly allowance of actions from its assistant, and the pricing page shows the current number. Plus, Pro and Max have no limit.
The ones you allow. At sign-in, Storyflow asks whether Claude may use all your projects or only the ones you pick, and whether it may make changes. With changes unticked it can only read. A connection ends after 30 days and Claude asks you to sign in again. To end it sooner, open Settings in Storyflow, then Connected apps.
Yes. Storyflow's MCP server is one address for every assistant, https://mcp.storyflow.so/mcp. Storyflow's setup notes list ChatGPT Plus, Pro, Business, Enterprise and Edu, on the web, and on Business and Enterprise an admin turns on developer mode. Gemini's custom apps need a personal Google account with Keep Activity on, in the US, for people 18 or over, in English. On Grok Business and Enterprise, a team admin adds it in the xAI console first.
On a Storyflow board, Claude has no tool that deletes a card, and it cannot make or see pictures, make a PDF, Word or Excel file, or share the board. The connector gives it no web search, and Storyflow does not pull data from your CRM or analytics. Storyflow's built-in AI is a separate route that drafts a persona from a description inside the app. Sharing and exporting are done by you, in Storyflow.
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Give Claude the interviews. Give the team the buyer.
Goals, pains, objections and real quotes, built from your own research and kept where sales and marketing can both change them.