Settle the concept
before the drawings.

Precedents with the move named: Each precedent carries a note saying what you are taking: the section, the threshold, the way a roof meets a wall. Without it, a precedent board reads as a shopping list of buildings, which is how clients end up expecting a copy.

Materials grouped into palettes: Brick, timber, metal, glazing, and the landscape material as one named group. Two named palettes side by side turn the material conversation into a choice between characters rather than a debate about a single sample.

Light and atmosphere studies: Pin images of the quality of light you want at different hours and orientations. Light is the thing clients respond to most strongly in a finished building and the thing least represented in a typical concept pack.

Details and junctions early: Put the junction and threshold references on the concept board rather than saving them for technical design. The character of a building is largely decided at its edges, and edges are cheap to discuss now.

Prompt against the whole canvas: Ask it to add a landscape and planting section, lay out a second material palette that runs cooler, or build a section for the entry sequence. It reads what you have made, so what it adds belongs to this project.

It structures, it does not design: Storyflow lays out and organizes the concept. The architecture stays with the architect, which is both correct and legally unavoidable, and it is why the AI here builds boards rather than buildings.

Iterate without losing work: Re-prompt as often as you want. Precedents you have already placed and annotated stay exactly where they are while the AI builds around them.

Site photographs and constraints on the canvas: Pin site photographs, orientation notes, neighbouring context, and planning constraints beside the concept. A concept developed away from the site analysis is a concept that will be revised once someone looks at both.

The brief in the built-in editor: Write the client brief and the concept statement in the document editor beside the board. A statement written next to the images it describes stays honest; a statement written alone drifts into ambition.

Two directions, side by side: When there are two credible concepts, build both boards and put them next to each other. Clients choose far better between two visible options than between one option and a description of an alternative.

View-only links, no account required: Send the board to a client, a structural engineer, a landscape architect, or a planning consultant and they open it in a browser. No signup, no download, no version confusion about which PDF is current.

Comments on the reference itself: Feedback attaches to the precedent or material it concerns, so a note is specific enough to act on. Comment mode means reviewers cannot accidentally rearrange the board while responding to it.

Export for the report: Export the agreed concept as a high-quality image or PDF for the design and access statement, the planning submission, or the stage report. The link stays live, so the export never becomes the stale source of truth.