Elevated brand work, made with taste
The brand design software where teams and agents plan & build identities together.
Storyflow is an easy to use and free visual workspace for brand designers that gives strategists and designers one infinite canvas to build strategy, moodboards and identity systems.
Get started for free
Creatives working for these brands already got early access
- Red Bull
- Canon
- Artlist
- Porsche
See how easy it is to get started
Watch a real project come together, from a blank board to a finished plan, clicked through step by step.
Brand Moodboard
Free Brand Moodboard template on an infinite canvas. Collect logos, color, type, and imagery, group the visual direction, and share a link.
From strategy to brand system
The blocks shape a brand identity, gathering strategy, visuals and guidelines so every expression stays on brand.
Brand pillar
Brand note
Brand guidelines
Brand board
Identity board
Brand checklist
Identity pipeline
Design task
Spec table
Reference link
Review comment
Mood image
Reference video
Audio clip
Brand PDF
AI render
Connector
Brand color
Brand template
Every brand reference on one infinite canvas
References in one view
Logo files, Pinterest boards, competitor screenshots, and positioning notes usually live apart. Storyflow puts every reference on one infinite canvas so they finally inform each other.
Drag files in instantly
Drag images, PDFs, and videos straight from your computer and they land as cards instantly, with no upload step. Saved links, type specimens, and color studies become cards too.
No limits to outgrow
Move, resize, and group cards, then zoom out to see a whole identity or into one direction. With no object limit and no time limit, projects grow from discovery to rollout.
From moodboard to brand strategy, connected
Moodboard meets strategy
Build a moodboard of color, type, and imagery on one board and map positioning, audience, and messaging pillars as note cards on another, instead of in separate files.
Linked boards stay in sync
Link the boards so the visual direction and the thinking behind it stay connected, keeping your identity as strong as the strategy underneath it.
Blueprints and AI on board
Add proven branding Blueprints and Tactics for structure. The AI assistant reads your active board to sharpen positioning, draft voice variations, or stress-test an audience.
Start faster with AI, refine by hand
Beat the blank canvas
The hardest part of any brand project is the blank canvas. AI turns a prompt, pasted note, or PDF into a starting moodboard, planner, or kanban you can shape.
You do the craft
The AI gives you a frame to react to, then you rearrange cards, swap references, and pull in your own assets. It speeds up setup without delivering a finished brand.
Grounded in your project
The AI assistant works on the active board and can @-mention up to one Blueprint or Tactic and three Documents, so its suggestions stay tied to your actual project.
Built to share with clients and teams
Keep collaboration on canvas
Brand work spans you, the founder, the marketing lead, and the copywriter. Storyflow keeps it on the canvas instead of scattered across email, threads, and PDFs.
Sharing is free
Sharing and inviting is free, so you can bring a client into the same board where the moodboard, strategy map, and identity options already live to explore at their own pace.
One source of truth
Everyone sees the same references and reasoning side by side. When you need multiple people editing at once with live real-time presence, that is on the Max plan.
Why brand designers choose Storyflow
Storyflow keeps your moodboards, logo directions, type, and brand strategy on one infinite canvas, so every reference and decision lives in the same place.
Every reference in one place
An infinite canvas holds your full visual world at once. Spread logo studies, color, type, and competitor work side by side with no object limit to outgrow.
Drop in assets instantly
Drag any logo, PDF brand guide, or video from your computer and it lands as a card, with no upload dialog. Pull together a moodboard in seconds, not menus.
Grab frames from video
Screenshot a frame straight from a YouTube or Vimeo video onto the canvas. Capture a motion title or campaign still as a reference without leaving your board.
A first draft from AI
The AI assistant turns a brief or pasted note into a starting board, and reads your active canvas when you @-mention a Blueprint and Documents. You handle the craft.
Share with clients for free
Sharing and inviting are free, so send a client a link to the moodboard or brand strategy with no paywall. The Free plan adds unlimited boards and no time limit.
Present the system full screen
Show the brand board in full screen so a client reviews the identity clean, with nothing but the work on the wall.
I want to:
Brand Audit
The Brand Audit template is a ready-made Storyflow board for reviewing how a brand actually shows up across its logo, colors, typography, voice, and customer touchpoints, then deciding what to keep, fix, or rebuild.
Your brand work stays yours
Storyflow runs in the browser with no credit card required to start, and you control who sees each board. Brand projects often involve unreleased identities and confidential client work, so sharing is something you grant deliberately, not the default.
Boards are private until you choose to share or invite someone
Sharing and inviting collaborators is free on every plan
You decide which boards a client or teammate can access
Run entirely in the browser, no downloads or plugins to manage
Start free with no credit card and no time limit on your work
Live real-time multi-editor presence is available on the Max plan
Stop losing ideas across ten apps.
Capture every note, reference, and rough idea on one canvas, and watch it turn into a plan you can share. No more hunting through tabs, folders, and chats for the thing you saved last week.
Collect anything
Go from scattered files to one visual workspace. Drag any image, PDF, or video straight from your computer onto the canvas and it lands as a card instantly, with no upload dialogs and no extra steps. Everything you're working from sits in one place, ready to arrange, connect, and build on.
Your research, done for you.
Ask a question. Storyflow gathers sources, images, and insights, then lays them out on your canvas. Expand from there with AI that builds on your board, not a blank page.
The slow parts, done for you. The ideas stay yours.
Storyflow sorts your notes, fills in your tables, and turns your board into a PDF, so work that takes hours by hand takes minutes. You keep every creative decision.
Turn messy notes into organized boards
Paste in your notes and get them sorted into groups
~45 min by hand
3 min with Storyflow
Turn PDFs into tables
Pull the names, costs, and due dates out of a PDF
~45 min by hand
2 min with Storyflow
Make pictures for your shot list
Every shot gets a picture in the look of your example photos
~2 hrs by hand
4 min with Storyflow
Create pitches from your board
AI turns everything on your board into a PDF you can send
~4.5 hrs by hand
3 min with Storyflow
Design posters from your board
AI lays out a poster from your board that you can edit by hand
~45 min by hand
2 min with Storyflow
Turn your board into slides
A deck made from everything on your board, ready to present
~5 hrs by hand
3 min with Storyflow
We asked our customers: “What changed for the better since you switched to Storyflow?”
“Honestly? Our pitches. Every client pitch starts on a Storyflow board now, with the idea, the references and the plan all together. That's how we won global campaigns with Sony and DJI. It keeps winning us new clients too.”
Moos
Co-founder, Outline Global
“Once we land a campaign, I plan the whole production on one board and share it with our team and the client. Everyone sees the same plan, so nobody has to ask what's going on. I'm at least 3x faster now, which means more time creating and more projects I actually finish.”
Reilin Joey
Founder, Outline Global
“I stopped repeating myself. With ChatGPT I had to explain our campaign from scratch in every new chat. Now our strategy, content calendar and briefs all sit on one board, and Storyflow just remembers it all.”
Josh Thornalley
Founder, Bloodbrotherstudios
“Planning a new doc used to mean bouncing between five apps. Now I describe the idea and Storyflow gives me a story outline, a shot list and a shoot schedule. Everything lives in one place now.”
George
@fernwehchronicles
“Every video I make gets its own board now, so the idea, research, script and shot list are never scattered again. I run every script through a tactic before I film, and my intros got better and people watch for longer. When a client needs a pitch, I build it on a board and send it as a PDF.”
Justkay
YouTuber & Freelance Filmmaker
“I've been following on Discord. I'm impressed with the team's turnaround and the sense of urgency, in addition to the diplomatic responses the team employs to answer client questions. You've made me a believer in your mission and vision.”
Dr. Javier C. De Hoyos
Freelance Learning Experience Designer