The brand design software where teams and agents plan & build identities together.
Storyflow is an easy to use and free visual workspace for brand designers that gives strategists and designers one infinite canvas to build strategy, moodboards and identity systems.
Pull references, logos and notes into one view your whole brand team can shape.
Used by brand designers at
Airbnb
Mailchimp
Spotify
Nike
Coca-Cola
Dribbble
Brand Moodboard
Free Brand Moodboard template on an infinite canvas. Collect logos, color, type, and imagery, group the visual direction, and share a link.
From strategy to brand system
The blocks shape a brand identity, gathering strategy, visuals and guidelines so every expression stays on brand.
Brand pillar
Brand note
Brand guidelines
Brand board
Identity board
Brand checklist
Identity pipeline
Design task
Spec table
Reference link
Review comment
Mood image
Reference video
Audio clip
Brand PDF
AI render
Connector
Brand color
Brand template
AI note
Every brand reference on one infinite canvas
References in one view
Logo files, Pinterest boards, competitor screenshots, and positioning notes usually live apart. Storyflow puts every reference on one infinite canvas so they finally inform each other.
Drag files in instantly
Drag images, PDFs, and videos straight from your computer and they land as cards instantly, with no upload step. Saved links, type specimens, and color studies become cards too.
No limits to outgrow
Move, resize, and group cards, then zoom out to see a whole identity or into one direction. With no object limit and no time limit, projects grow from discovery to rollout.
From moodboard to brand strategy, connected
Moodboard meets strategy
Build a moodboard of color, type, and imagery on one board and map positioning, audience, and messaging pillars as note cards on another, instead of in separate files.
Linked boards stay in sync
Link the boards so the visual direction and the thinking behind it stay connected, keeping your identity as strong as the strategy underneath it.
Blueprints and AI on board
Add proven branding Blueprints and Tactics for structure. The AI assistant reads your active board to sharpen positioning, draft voice variations, or stress-test an audience.
Start faster with AI, refine by hand
Beat the blank canvas
The hardest part of any brand project is the blank canvas. AI turns a prompt, pasted note, or PDF into a starting moodboard, planner, or kanban you can shape.
You do the craft
The AI gives you a frame to react to, then you rearrange cards, swap references, and pull in your own assets. It speeds up setup without delivering a finished brand.
Grounded in your project
The AI assistant works on the active board and can @-mention up to one Blueprint or Tactic and three Documents, so its suggestions stay tied to your actual project.
Built to share with clients and teams
Keep collaboration on canvas
Brand work spans you, the founder, the marketing lead, and the copywriter. Storyflow keeps it on the canvas instead of scattered across email, threads, and PDFs.
Sharing is free
Sharing and inviting is free, so you can bring a client into the same board where the moodboard, strategy map, and identity options already live to explore at their own pace.
One source of truth
Everyone sees the same references and reasoning side by side. When you need multiple people editing at once with live real-time presence, that is on the Max plan.
Why brand designers choose Storyflow
Storyflow keeps your moodboards, logo directions, type, and brand strategy on one infinite canvas, so every reference and decision lives in the same place.
Every reference in one place
An infinite canvas holds your full visual world at once. Spread logo studies, color, type, and competitor work side by side with no object limit to outgrow.
Drop in assets instantly
Drag any logo, PDF brand guide, or video from your computer and it lands as a card, with no upload dialog. Pull together a moodboard in seconds, not menus.
Grab frames from video
Screenshot a frame straight from a YouTube or Vimeo video onto the canvas. Capture a motion title or campaign still as a reference without leaving your board.
A first draft from AI
The AI assistant turns a brief or pasted note into a starting board, and reads your active canvas when you @-mention a Blueprint and Documents. You handle the craft.
Share with clients for free
Sharing and inviting are free, so send a client a link to the moodboard or brand strategy with no paywall. The Free plan adds unlimited boards and no time limit.
Present the system full screen
Show the brand board in full screen so a client reviews the identity clean, with nothing but the work on the wall.
I want to:
Brand Audit
The Brand Audit template is a ready-made Storyflow board for reviewing how a brand actually shows up across its logo, colors, typography, voice, and customer touchpoints, then deciding what to keep, fix, or rebuild.
Your brand work stays yours
Storyflow runs in the browser with no credit card required to start, and you control who sees each board. Brand projects often involve unreleased identities and confidential client work, so sharing is something you grant deliberately, not the default.
Boards are private until you choose to share or invite someone
Sharing and inviting collaborators is free on every plan
You decide which boards a client or teammate can access
Run entirely in the browser, no downloads or plugins to manage
Start free with no credit card and no time limit on your work
Live real-time multi-editor presence is available on the Max plan