The Brand Audit template is a ready-made Storyflow board for reviewing how a brand actually shows up across its logo, colors, typography, voice, and customer touchpoints, then deciding what to keep, fix, or rebuild.
About this template
The Brand Audit template gives you one canvas to take inventory of every piece of your brand and judge whether it holds together. Instead of digging through scattered decks, drive folders, and screenshots, you pull logo variations, hex values, fonts, taglines, and live captures of your website, social profiles, ads, and packaging into one view where gaps and inconsistencies become obvious. From there you mark what is on-brand, flag what drifted, and write the recommendations that turn the audit into an action plan.
It is built for brand managers, marketing leads, designers, and founders preparing for a rebrand, a new campaign, or a quarterly brand health check. Agencies can audit a client's current state before pitching a direction, and solo creators can tighten a personal or product brand before scaling.
The board is organized into sections: brand assets (logo, color, type), voice and messaging, customer touchpoints, competitor comparison, and findings and recommendations. Each section is a set of blocks you fill with notes, drop images and screenshots into, and paste links to live pages. Storyflow's AI assistant can read the active board to help you spot inconsistencies, summarize what you have collected, and sharpen your written recommendations.
How to use the Brand Audit Template
- 1
Open the Brand Audit template in Storyflow and skim the sections: brand assets, voice and messaging, touchpoints, competitors, and recommendations.
- 2
Drop in your current assets: upload logo files and screenshots, add hex values and font notes, and paste links to your website, social profiles, and ads.
- 3
Go touchpoint by touchpoint and mark each block on-brand or off-brand, noting where the logo, colors, or voice drift from your standard.
- 4
Add one or two competitors to compare against, capturing how their look and tone differ from yours.
- 5
Ask the AI assistant to read the board and summarize inconsistencies or tighten your written findings.
- 6
Fill the recommendations section with prioritized fixes, then invite your team to review and assign next steps.
Frequently asked questions
What is a brand audit?
A brand audit is a structured review of how your brand presents itself across logo, colors, typography, voice, and customer touchpoints, measured against your own standards and your competitors. It surfaces inconsistencies and gaps so you can decide what to keep, fix, or rebuild. This template gives you one canvas to gather that evidence and turn it into a clear action plan.
Who is this Brand Audit template for?
It is built for brand managers, marketing leads, designers, founders, and agencies. Use it before a rebrand, ahead of a major campaign, while onboarding a new client, or as a recurring brand health check. Solo creators can also use it to tighten a personal or product brand.
What is on the board?
The board is organized into sections for brand assets (logo, color, type), voice and messaging, customer touchpoints, competitor comparison, and findings and recommendations. Each section holds blocks you fill with notes, images, screenshots, and links to live pages.
Can the AI assistant help with the audit?
Yes. Storyflow's AI assistant can read your active board to help you spot inconsistencies, summarize what you have collected, and sharpen your written recommendations. You stay in control of the conclusions and the final plan.
Is the Brand Audit template free?
Storyflow is free to start, and you can open and customize this template on the canvas right away. Some advanced features may require a paid plan, but you can run a complete brand audit on the free canvas.
