The fashion design software where teams and agents plan & create collections together.
Storyflow is an easy to use and free visual workspace for fashion designers that gives designers and stylists one infinite canvas to moodboard collections, plan looks and gather references.
Pull fabrics, looks and references into a single view your studio can build on.
Used by designers at
Nike
Adidas
Puma
Zara
Uniqlo
New Balance
Fashion Moodboard
Build a fashion moodboard on an infinite canvas: runway references, fabric swatches, color stories, and silhouettes in one place.
From sketches to lookbooks
Every block fits a fashion workflow, organizing sketches, fabrics and looks into a collection that reads at a glance.
Collection title
Style note
Tech pack
Mood board
Collection board
Sampling checklist
Production pipeline
Sample task
Spec table
Reference link
Review comment
Mood image
Runway video
Audio clip
Lookbook PDF
AI render
Connector
Color swatch
Collection template
AI note
One canvas for the whole season
End the scatter
References, fabric photos, briefs, shot lists, and supplier links live in separate tools, so half your thinking falls out of view before you present.
Every detail is a card
Pull the whole season onto one infinite canvas. Each look, swatch, fit note, and to-do is a card you can drag, group into columns, and rearrange.
Drag files, no limits
Drag images, PDFs, and videos straight from your computer and they land as cards instantly. The Free plan has no object limit and no time limit.
Moodboards built for designers, not just pinning
Beyond a feed of pins
Screenshot folders and pin walls only collect. Designers and stylists need to compare, group, and annotate their references, not just gather them.
Group and annotate visually
Drop image cards for looks, textures, and color stories side by side, group them into columns by drop or fabric family, and add sourcing notes next to each.
Grab frames, start fast
Screenshot exact frames from YouTube or Vimeo clips onto the board. Use a template, or let the AI generate a starting moodboard you refine yourself.
Shoot boards the whole crew can read
One plan, not three apps
Shot lists, look references, and styling notes usually live in separate places, so items get pulled twice and credited wrong. Put the shoot on one canvas.
Looks in shoot order
Create an image card per look, arrange them in shoot order with columns, and add to-do cards to pull, steam, return, and credit each item.
Shared with the whole crew
Embed reference clips and grab the exact frame beside each look. Sharing is free, so photographers, assistants, and clients work from the same plan.
From brief to client sign-off without losing the thread
Align brief and direction
Approvals stall when clients cannot see how your interpretation connects to the brief. Lay their references and your direction side by side on one canvas.
Options and scope in view
Present fabric, color, and silhouette options as image cards for quick decisions, and capture scope, budget, and deliverables as note and to-do cards.
Focused AI assistant
Ask the AI about your active board and @-mention up to one Blueprint or Tactic and three Documents. It reads that board only, keeping context on this project.
Why fashion designers choose Storyflow
Storyflow keeps your whole collection on one infinite canvas, where references, swatches, and shoot plans live together instead of scattered across folders and apps.
The whole season in view
An infinite canvas holds runway references, fabric swatches, color stories, and silhouettes side by side, so nothing gets buried in a folder and every look stays one glance away.
Drop images instantly
Drag any photo, lookbook PDF, or fitting video straight from your computer and it lands as a card on the spot. No upload dialog, no waiting, just pin and keep moving.
Grab frames from runway video
Screenshot a single frame from any YouTube or Vimeo runway or campaign clip right onto the canvas, so a fleeting pose or detail becomes a reference card you can build on.
A first-draft moodboard from AI
Paste a brief or a note and the AI assistant generates a starting board for the collection. It reads your active canvas too, giving you a draft to refine rather than a blank page.
Share the lookbook for free
Inviting your team, photographer, or buyers to view the board is always free, so the whole crew reads the same shoot plan and direction without a paywall in the way.
Lay the collection out spatially
Arrange looks, fabrics, and silhouettes anywhere on an infinite canvas, so the line builds the way you see it in your head.
I want to:
Fashion Moodboard
The Fashion Moodboard template is a ready-made Storyflow board for gathering runway references, color palettes, fabric swatches, and silhouette ideas onto a single infinite canvas you can arrange and share.
Your concepts and client work stay protected
Unreleased collections and client briefs are sensitive. Storyflow is built to keep your boards private, backed up, and under your control, so you decide exactly who sees what and when.
Real-time backups so your boards save as you work and nothing is lost
Encryption in transit and at rest to protect images, notes, and briefs
Access controls so you decide who can view or edit each board
Private by default, so unreleased looks stay out of public view until you share them
GDPR-aligned data handling for you and your clients
Free to start with no credit card, so you can evaluate it with zero commitment