The research software where teams and agents gather & connect insights together.
Storyflow is an easy to use and free visual workspace for researchers that gives UX and insights teams one infinite canvas to gather sources, map findings and connect the dots.
Pull sources, notes and quotes into a single view where patterns become clear.
Used by researchers at
Meta
Spotify
Airbnb
Uber
Netflix
Brand Strategy
Free Brand Strategy template on an infinite canvas. Map mission, positioning, audience, voice, and visual direction together on one board.
From interviews to insights
Each block carries research from raw data to findings, holding transcripts, evidence and themes in one analyzable space.
Theme title
Insight note
Research report
Study
Affinity board
Research tasks
Study pipeline
Research task
Data table
Source link
Review comment
Reference image
Reference video
Audio clip
Paper PDF
AI image
Connector
Color swatch
Study template
AI summary
Bring scattered research onto one infinite canvas
End the scattered evidence
Transcripts, survey exports, screenshots, and notes live in different tools. By the time you synthesize, tab fatigue has already lost you half your evidence.
Drag any file in
Drag any image, PDF, or video from your computer and it lands as a card instantly, with no upload dialogs. Add note cards, paste source links, and embed walkthrough videos.
Keep the whole study visible
The canvas never runs out of room and has no object limit, even on the Free plan. Nothing hides in a folder, so patterns surface as soon as the evidence sits side by side.
Turn raw evidence into themes you can defend
Cluster by dragging
Every observation is a card, so clustering is just dragging. Group quotes by pain point, arrange screenshots by journey stage, and use columns to sort by severity or frequency.
Start with a framework
Bring a proven research framework onto the board as a Tactic or Blueprint. Your synthesis gets a backbone instead of starting from nothing.
Evidence stays attached
Unlike a physical wall, the evidence stays linked. Open any theme cluster and the exact quotes, frames, and notes that support it are right there to point at.
Cite the moment, not just the claim
Grab the exact frame
Screenshot a frame directly from a YouTube or Vimeo video onto the canvas, a capability most research tools simply do not have. Show people what you saw.
Build a findings board
Place the recorded moment next to your interpretation and the participant quote. Make each usability issue a frame, a label, and a recommendation, all visible together.
Verify before you cite
For desk research, the AI assistant runs a web search and surfaces sources inside the chat. Verify a stat, then pull the relevant card onto the board yourself.
Start faster and share without friction
Skip the blank setup
The AI assistant reads your active board and generates a starting board from a prompt, note, or PDF. A research plan, interview guide, or synthesis kanban appears in seconds.
Ground it in your context
Ground the draft by @-mentioning one Blueprint or Tactic and up to three Documents. It hands you a structured draft to shape, so the analysis stays yours.
Share without friction
Sharing and inviting is free. Send stakeholders a link to the live board instead of a flat slide. Need real-time co-editing? Live multi-editor presence is on Max.
Why researchers choose Storyflow
Keep every source, theme, and finding on one infinite canvas, so your whole study stays visible instead of scattered across folders and tabs.
Every source in one view
Your interviews, papers, datasets, and field notes all live on one infinite canvas. No object limit and no time limit, so a long study never outgrows the board.
Drop in any file instantly
Drag a PDF, screenshot, or recording straight from your computer and it lands as a card. No upload dialog, so capturing a new source never breaks your flow.
A first draft from a prompt
The AI assistant turns a prompt or a pasted note or PDF into a starting board. You get a structured first pass to refine, not hours spent staring at a blank canvas.
Grounded in your evidence
On your active board you can @-mention a Blueprint or Tactic and up to three Documents. The assistant reads your real materials, so suggestions stay tied to your study.
Share findings for free
Inviting co-authors and advisors to your board costs nothing on the Free plan. Live multi-editor presence is available on Max when your team works at the same time.
Keep the AI on your sources
@-mention a document so the AI reasons from your actual evidence, keeping its answers anchored to what you have read and gathered.
I want to:
Brand Strategy
The Brand Strategy template is a ready-made Storyflow board that lays out the core decisions behind a brand (mission, positioning, audience, voice, and visual direction) so a team can see and shape them in one place.
Your research data, handled with care
Research involves sensitive participant data, unpublished findings, and material you are not ready to make public. Storyflow keeps your boards private to you until you choose to share them, and gives you control over who can see each one.
Boards are private by default and visible only to you until you share them
Sharing and inviting is opt-in, so participant quotes and findings stay contained until you send a link
You control access per board, so a stakeholder sees only what you hand them
Files you drag onto the canvas live in your workspace, not scattered across third-party tools
No object limit and no time limit on the Free plan, so you are never pressured to offload or delete research
Start in the browser with no credit card required, so you can evaluate it without committing sensitive data