The Brand Names Board is a Storyflow template for collecting, clustering, and comparing candidate brand names on a single infinite canvas, from raw word lists to a shortlist of finalists you can decide on.
About this template
The Brand Names Board gives a naming project one home. Instead of scattering ideas across docs, chat threads, and sticky notes, you pour every candidate onto the canvas: descriptive names, invented words, founder favorites, and the long shots worth keeping. From there you cluster them by direction, attach notes on meaning and pronunciation, drop in logo sketches or competitor references, and narrow a wide list down to a confident shortlist.
It is built for branding teams, agencies, founders, and product marketers running a naming sprint or a rebrand. The visual layout lets you see options side by side, gather reactions from teammates you invite, and keep the reasoning behind each choice visible instead of buried in someone's inbox.
The board includes raw brainstorm lists, named direction clusters (descriptive, abstract, compound, and more), note blocks for trademark and domain checks, image and link blocks for references and inspiration, and a shortlist area for finalists. Storyflow's AI assistant can read the active board to help you extend a list, group similar candidates, or pressure-test a name you are leaning toward.
How to use the Brand Names Board Template
- 1
Open the Brand Names Board template to load the brainstorm lists, direction clusters, and shortlist areas onto your canvas.
- 2
Dump every candidate name into the raw list blocks without filtering, then drag related ones into direction clusters.
- 3
Add note blocks next to strong candidates to capture meaning, pronunciation, and the results of domain or trademark checks.
- 4
Drop image and link blocks beside each option for logo sketches, competitor names, and inspiration so every name has context.
- 5
Ask the Storyflow AI assistant to read the board and suggest more variations, group similar names, or pressure-test a frontrunner.
- 6
Invite your team to react and comment, then move your top picks into the shortlist area to decide.
Frequently asked questions
What is a Brand Names Board?
It is a board for generating, clustering, and comparing candidate brand names in one place. You collect a wide list of name ideas, group them by direction, add notes on meaning and availability, and narrow everything down to a shortlist you can decide on.
Who is this template for?
Branding teams, agencies, founders, and product marketers running a naming sprint, a product launch, or a rebrand. It works for a solo founder weighing options and for a team gathering reactions on finalists.
Is the Brand Names Board free?
Yes. Storyflow is free to start, so you can open the template, customize the board, and invite teammates without paying upfront.
How does the AI assistant help with naming?
Storyflow's AI assistant can read your active board and help you move faster: extend a list with more variations, group similar candidates, or pressure-test a name you are considering. It supports your judgment rather than choosing the name for you.
Can I use it with my team?
Yes. Invite collaborators to the board so they can add candidates, leave notes and reactions, and help move the strongest options into the shortlist.
