STORYFLOW FOR PRODUCTION DESIGNERS
Build the whole visual world
on one infinite canvas.
Storyflow is the visual workspace where the world of a film or show takes shape: look and world moodboards, set and location references, color scripts and palettes, and prop and set-dressing boards on a truly infinite canvas. Pull references onto the board, grab frames straight from video, let AI rough out a starting board, then share it view-only with the department. Free forever, no credit card.
Free plan
No credit card
Works in your browser
Used by creative professionals at:
Artlist
Pixar
Nike
Red Bull
The North Face
Porsche
Start from a ready-made template
Pick a board, then let AI fill it in. Every template is a real, editable starting point on the same infinite canvas.
Where does the visual world get designed before the build begins?
A film's world is decided long before a set gets dressed. You gather references, agree on a look, break the story into locations and periods, build the color script scene by scene, and pull prop, texture, and set-dressing ideas into boards the director and the department heads can react to. That development usually gets scattered across a Pinterest board, a screenshot folder, a slide deck, a shared drive, and a chat thread, so when the build starts you are reassembling the vision from five places at once.
Storyflow puts the whole visual development on one board. On an infinite canvas you pin reference images, set photos, texture and material samples, color swatches, and links, cluster them into a look book or a world moodboard, and lay the color script out scene by scene right beside the frames it belongs to. Every item is a real card you drag, crop, recolor, and regroup, so the world takes shape the way an art department actually builds it instead of snapping to a rigid template.
It is not a modeling or drafting tool, and that is the point. SketchUp, Vectorworks, and Photoshop own the technical drawings and the finished concept art, and you keep working there. Storyflow is where the references, the direction, and the department boards live before and around the build. When the look is locked, share a view-only link so the director, the DP, or the set decorator can explore the boards in the browser with no account, then export a board for the pitch or the department handoff.
HOW IT WORKS
From reference pile to department-ready boards in four steps.
Start from a blank board or a single prompt. Either way the world stays yours to reshape.
01
Open a free canvas
Start in the browser with a free account. Nothing to install and no card to enter, just an infinite canvas ready for the first reference.
02
Pour in references
Drag in set and location photos, texture samples, swatches, and links, and grab frames straight from YouTube and Vimeo. Everything lands on one board instead of a scattered drive.
03
Shape the world with AI
Describe the film's world once and let AI lay out a starting board of look sections, location boards, and prop lists, reading your current canvas as context, then drag it into the design you want.
04
Share view-only with the department
Send a view-only link so the director or art department can explore the boards in the browser without an account, or export a board as an image or PDF for the pitch or the build.
The visual development layer your build has been missing.
Keep drafting in SketchUp or painting concepts in Photoshop. Do the moodboarding, color scripts, and set references here, where the world actually gets designed.
The look on one board
Look and world moodboards on an infinite canvas
Pin set photos, texture samples, swatches, and links side by side and cluster them into a world. With a truly infinite canvas and no object cap on the free plan, no reference gets cut for space.
See the moodboard maker →
Grab frames from video
Pull stills off any reference film
When a film captures the light, the period, or the texture of a space better than a photo, grab frames straight from YouTube and Vimeo onto the board. Build the world from film stills, not just static images.
See moodboarding →
AI roughs out the world
Describe the film, get a starting board
Tell the AI chat what world you are designing and it lays out a full board of look sections, location boards, and prop lists. It reads your current canvas as context, so it builds on the references you already placed instead of a generic template.
See the AI mood board maker →
Share without accounts
Department-ready view-only boards
Send a view-only link and the director or set decorator can explore the whole look book and color script in their browser with no account and no login. When it is approved, export the board as an image or PDF for the department.
See the film lookbook →Free forever. No object cap.
Open a board and start pinning references. The free plan has no object cap and no time limit, so a real world moodboard never pushes you to upgrade mid-development.
Unlimited moodboards, color scripts, and set boards on an infinite canvas
Basic AI usage to lay out look sections, locations, and prop lists
Attach images, PDFs, video, and links, plus 20 file uploads
Share view-only with the department, or invite collaborators free
BEFORE THE BUILD BEGINS
Built for how art departments actually develop a world.
Gather the references, lock the look, build the color script, plan the sets and props, and hand it off clean. All on one board.
A real look book, not a scattered drive
Build the world with every reference in view
Grab frames from video: Pull stills straight from YouTube and Vimeo onto the board when a film captures the light, the period, or the texture of a space better than a static photo can.
Crop, color, and caption: Crop reference images down to the detail that matters, recolor cards, and add a line under each frame explaining why it is there, so the look book reads as intent.
Swatches and materials together: Drop color palettes, texture samples, and material notes beside the imagery, so the tone, the finish, and the mood all live on one board.
AI that reads the board
AI roughs out the world from your references
Lay out a starting board: Describe the film's world and the AI lays out look sections, location boards, and prop lists as a full board of cards on the canvas, ready for you to reshape.
Bring in your script and brief: Add up to one Blueprint and three documents as context with an @-mention, so a script breakdown or a director's brief shapes what the AI suggests.
Re-prompt to refine: Ask for a grittier palette, a different period, or a tighter prop list. The AI reworks the board while keeping the references and cards you arranged.
The whole world, not just the mood
Color scripts, sets, locations, and props in one place
Color script beside the frames: Lay the color script out scene by scene as cards next to the frames they belong to, so the palette progression reads across the whole film in one view.
Set and location research: Pin location photos, floor plans, and set references on the same board, so scouting and set design sit right beside the look they serve.
Prop and set-dressing boards: Lay out prop, texture, and set-dressing ideas as cards, so the department can react to the dressing while the look is still being decided.
Handoff, not a black box
Share the world and keep the department in sync
Department-ready view-only links: Send a view-only link so the director or set decorator explores the look book and color script in the browser with no account, then leaves feedback you can act on before the build.
Invite the department free: Bring an art director, set decorator, or concept artist onto the same board free, so the world is a shared decision instead of a forwarded deck.
Export for the pitch: Export the look book, color script, or set board as a clean image or PDF and drop it into a pitch or a department handoff.
WHO IT IS FOR
Which production designers develop the world in Storyflow?
Anyone whose visual world has to be seen and agreed before it can be built.
Feature and TV production designers
Develop the look book, break the story into locations and periods, build the color script, and get the whole world approved before the first set is dressed.
Art directors
Gather set and material references, plan every location and dressing pass, and share a view-only board the director and department heads can sign off on.
Set decorators and set dressers
Collect prop, texture, and dressing references on one board, then send a view-only link so the designer can confirm the direction before sourcing begins.
Concept artists and illustrators
Moodboard the world with the director, agree on palette and period, and keep the reference set beside the concepts in one workspace instead of a chat thread.
Commercial and music video designers
Give each client or director a view-only board instead of a deck, capture their reaction on the references, and keep every project's world in one place.
COMPARED
How Storyflow compares for developing a visual world.
This is about moodboards, color scripts, and department boards, not technical drafting. Here is where each tool sits.
Storyflow
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What creators are saying
Join early creators getting structured workspaces and AI that remembers their projects
“Storyflow has sped up my workflow by at least 3x, which means more flow state and more projects I can actually ship. It truly changed the way me and my team create.”
Reilin Joey
Director & YouTuber
“One prompt gets me a structured board. But the tactics are my favorite. I run my YouTube scripts through them and my intros and retention got better. It's amazing.”
Justkay
YouTuber & Freelance Filmmaker
“I used to juggle five apps to plan a project. Now I describe what I am making and get boards, lists, and a schedule. All in one place.”
George
@fernwehchronicles
Production designer questions, answered.
Everything art departments ask about developing a world in Storyflow.
No, and it is not trying to be. SketchUp, Vectorworks, and Photoshop are where you draft sets and finish concept art, and you keep using them for that. Storyflow is the visual workspace for developing the world: look and world moodboards, color scripts, set and location references, and prop boards on an infinite canvas. You develop here, then draft and build in your usual tools.
Get the look, the color script, and the department boards on one canvas.
Start by hand or from a prompt, lock the world, and share it view-only with the department. Free plan, no credit card.