The Photoshoot Brief is a ready-made Storyflow board for defining a shoot before production, with sections for the client, the product, goals and deliverables, the target audience, and inspiration on an infinite canvas.
About this template
This template turns a loose shoot request into a brief a crew can actually run with. Instead of goals, deliverables, and references buried in a thread, you lay the whole brief on one infinite canvas and arrange it into sections you can read at a glance. The brief is easy to approve with the client, easy to revise as the idea sharpens, and easy to hand to the photographer and retoucher so everyone shoots the same intent.
It is built for brand managers, art directors, agency producers, and photographers scoping a shoot. Whether it is a product campaign, an editorial, or a set of brand portraits, the board keeps the reasoning next to every requirement so the why travels with the work.
The board opens with sections for the client, the product, goals and deliverables, the target audience, and inspiration, plus a list of what not to do so the shoot avoids the obvious cliches. Rearrange the blocks, drop in your own references, write notes beside each one, and invite collaborators to comment.
How to use the Photoshoot Brief
- 1
Open the template in Storyflow to load a canvas pre-sectioned for the client, the product, goals, audience, and inspiration.
- 2
Describe the client and the product so the crew understands what the shoot is selling.
- 3
State the goals and list the deliverables with their formats and specs.
- 4
Define the target audience so the look speaks to the right people.
- 5
Add reference images and a short list of what not to do so the shoot avoids the obvious cliches.
- 6
Invite the client and crew to comment, or share a view-only link so everyone signs off on the same brief.
Frequently asked questions
What is a Photoshoot Brief?
It is a board that defines a shoot before production: the client, the product, the goals, the deliverables, the audience, and the references. It gives the client and the crew one agreed starting point.
Who is this template for?
Brand managers, art directors, agency producers, and photographers. Anyone who needs to align a client and a crew before a shoot begins can use it.
What is on the board?
Sections for the client, the product, goals and deliverables, the target audience, and inspiration, plus a list of what not to do. You can rearrange or remove anything.
Can I share it with clients?
Yes. Invite the client and crew to view and comment on the board, or share a view-only link so everyone confirms the same brief and feedback stays in one place.
Is it free?
Storyflow is free to start and runs in your browser, so you can open this template and write your brief without paying upfront. Some advanced features are part of paid plans.
