The Photography Moodboard is a ready-made Storyflow board for defining the visual direction of a shoot, with a reference image grid, a color palette, direction notes, and folders for talent, locations, and lighting on an infinite canvas.
About this template
This template turns a vague visual idea into a look the whole team can see. Instead of references scattered across screenshots, saved posts, and a folder nobody opens, you pull everything onto one infinite canvas and arrange it until the direction is obvious at a glance. The board becomes the reference you send the photographer, the retoucher, and the client, so everyone shoots toward the same feeling.
It is built for photographers, art directors, creative directors, and brand teams shaping the look of a shoot. Whether you are planning a product campaign, a portrait series, an editorial, or a personal project, the board keeps the reasoning next to every image so the intent behind the mood travels with it.
The board opens with a reference image grid, a color palette block for your hex and RGB values, direction notes for tone and grade, and folders for talent, locations, lighting, and references. Rearrange the tiles, drop in your own images, write notes beside each one, and invite collaborators to comment.
How to use the Photography Moodboard
- 1
Open the template in Storyflow to load a canvas pre-arranged with an image grid, a palette, and direction notes.
- 2
Drop in your reference images and group them into the look you want the shoot to have.
- 3
Set the color palette with the hex and RGB values that define your grade.
- 4
Write a note beside each reference explaining the tone, light, or idea it signals.
- 5
Sort supporting references into the folders for talent, locations, and lighting.
- 6
Invite the photographer, retoucher, and client to comment, or share a view-only link so everyone shoots to the same mood.
Frequently asked questions
What is a Photography Moodboard?
It is a board that defines the visual direction of a shoot before you pick up the camera: references, a color palette, and direction notes in one place. It gives the photographer, retoucher, and client one agreed look to shoot toward.
Who is this template for?
Photographers, art directors, creative directors, and brand teams. Anyone who needs to align a team on the look and feel of a shoot before the shoot day can use it.
What is on the board?
A reference image grid, a color palette block for hex and RGB values, direction notes for tone and grade, and folders for talent, locations, lighting, and references. You can rearrange or remove anything.
Can I share it with clients?
Yes. Invite the client and team to view and comment on the board, or share a view-only link so everyone confirms the same direction and feedback stays in one place.
Is it free?
Storyflow is free to start and runs in your browser, so you can open this template and build your moodboard without paying upfront. Some advanced features are part of paid plans.
