A ready-made Storyflow board for planning a logo, where you collect the brief, brand notes, reference marks, and concept directions on one infinite canvas before any design work begins.
About this template
The Logo Planning Project template gives you a single place to think through a logo before you open a design tool. Lay out the brief, the client's brand values, audience notes, and the practical constraints (where the mark will live, what it sits next to, color and type preferences), then pull in reference logos, competitor marks, and inspiration images so every decision is grounded in something you can point to.
It is built for brand and identity designers, agencies handling client work, web and app teams shaping a product mark, and founders sketching their first logo. Because the board is shared, the whole team and the client can react to directions in the same space instead of trading scattered files and email threads.
On the canvas you start with labeled zones for the creative brief, brand keywords and personality, reference and moodboard images, competitor marks, and concept directions to explore. Drop in notes, link out to brand guidelines or Pinterest boards, and add images directly. Storyflow's AI assistant can read the active board to help you tighten the brief, name the qualities you want the mark to express, or talk through which directions to pursue.
How to use the Logo Planning Project Template
- 1
Open the template to load the labeled zones for brief, brand keywords, references, competitor marks, and concept directions.
- 2
Fill in the creative brief: the client or product, the audience, where the logo will appear, and any hard constraints like color or type.
- 3
Drop in reference logos, competitor marks, and inspiration images, and link out to brand guidelines or moodboards.
- 4
Write out the concept directions you want to explore and note the qualities each one should express.
- 5
Ask the AI assistant to read the board and help sharpen the brief or compare directions.
- 6
Invite teammates or the client to comment, then narrow to the directions worth designing.
Frequently asked questions
What is a Logo Planning Project?
It is a structured space for planning a logo before you design it. You define the brief, gather references and competitor marks, capture brand qualities and constraints, and map out the concept directions to explore, so the actual design work starts from a clear, agreed direction.
Who is this template for?
Brand and identity designers, agencies running client logo work, web and app teams shaping a product mark, and founders planning a first logo. Anyone who wants the brief, references, and directions in one place rather than scattered across files and chats.
What is on the board?
Labeled zones for the creative brief, brand keywords and personality, reference and moodboard images, competitor marks, and concept directions. You can rearrange the blocks, add notes and images, and link out to brand guidelines or inspiration sources.
How does the AI assistant help?
Storyflow's AI assistant can read your active board and help you tighten the brief, name the qualities the mark should express, and talk through which concept directions are worth pursuing. It works from what you put on the canvas.
Is it free?
Yes, you can open and customize the Logo Planning Project template in Storyflow for free. Storyflow runs in your browser, and you can start solo or invite your team to the board.
