The Brand Naming Template is a ready-made Storyflow board for generating, organizing, and evaluating brand name candidates in one visual workspace, from the first messy list to a shortlist you can defend.
About this template
The Brand Naming Template gives your naming process a home on the canvas. Instead of scattered notes and a chaotic group chat, you get labeled zones for your brand brief, naming directions (descriptive, invented, evocative, founder, abstract), raw idea dumps, and a shortlist where the strongest contenders rise to the top. The built-in AI assistant can read the active board to riff on more options in a direction you like, suggest variations, or pressure-test a name against your positioning.
It is built for founders, brand and marketing teams, product managers, and agencies naming a company, product, feature, or campaign. Solo creators naming a channel, studio, or newsletter will find it just as useful.
On the board you will find a brief block for audience, personality, and competitors to avoid, columns for organizing candidates by naming approach, a scoring area to weigh meaning, memorability, and pronunciation, and space to drop in logo sketches, domain and handle checks, and reference links so every name is judged in context.
How to use the Brand Naming Template
- 1
Open the template and fill the brief block with your audience, brand personality, and a few competitor names to steer clear of.
- 2
Dump every name idea into the raw list without judging them, then sort candidates into the naming-direction columns (descriptive, invented, evocative, founder, abstract).
- 3
Ask the Storyflow AI assistant to read the board and generate more options in your favorite direction or suggest variations on a strong candidate.
- 4
Drop reference links, domain and social-handle availability notes, and quick logo sketches next to each contender.
- 5
Score the finalists on meaning, memorability, and pronunciation, then move your top picks into the shortlist zone.
- 6
Invite teammates or stakeholders to the board to react, vote, and land on the final name together.
Frequently asked questions
What is a Brand Naming Template?
It is a pre-built Storyflow board that structures the brand naming process: a brief, columns for different naming directions, a scoring area, and a shortlist. You open it on the infinite canvas and customize every block to fit your project.
Who is this template for?
Founders, brand and marketing teams, product managers, and agencies naming a company, product, feature, or campaign. It also works well for solo creators naming a studio, channel, or newsletter.
How does the AI assistant help with naming?
The Storyflow assistant reads your active board and can generate more name ideas in a direction you like, suggest variations on a candidate you favor, or pressure-test a name against the audience and personality in your brief. You stay in control of the final choice.
Can my team work on the names together?
Yes. Invite teammates or stakeholders to the board so they can add ideas, leave reactions, and help narrow the shortlist in one shared space instead of a long thread.
Is the Brand Naming Template free?
Yes. Storyflow is free to start and runs in your browser, so you can open the Brand Naming Template and begin building your shortlist right away.
